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Media Arts and Technology Graduate Program University of California, Santa Barbara MAT200A Arts & Technology Seminar Fall 2004: “What is Digital Media Arts?” George Legrady [email protected], Instructor Eunsu Kang [email protected], TA
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MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

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Page 1: MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

Media Arts and TechnologyGraduate ProgramUniversity of California, Santa Barbara

MAT200A Arts & Technology SeminarFall 2004:

“What is Digital Media Arts?”

George Legrady [email protected], Instructor

Eunsu Kang [email protected], TA

Page 2: MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

Media Arts and TechnologyGraduate Program

October 2, 2004George Legrady 2What is Digital Media Arts?

What is Digital/New Media Arts?

An umbrella term covering a wide range of practices inwhich digital technologies are integrated into theartmaking process to create works of art

Digital Media implies the production of art withtechnological media

Focus on the technological process as source forresearch

Page 3: MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

Media Arts and TechnologyGraduate Program

October 2, 2004George Legrady 3What is Digital Media Arts?

What is Digital/New Media Arts?

A technologically driven project that synthesizes within itmeaningful cultural questions: who are we, what are wedoing, where are we going?

Requires knowledge from multiple disciplines. Digitalmedia art is a hybrid. Part art, part social science, partscience

Digital media artists are generalists in contrast to thescientific specialist

Collaborative approach is the rule, reaching out acrossdisciplines

Page 4: MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

Media Arts and TechnologyGraduate Program

October 2, 2004George Legrady 4What is Digital Media Arts?

Some Components & Methods of Digital Art

COMMUNICATION: share information throughphenomena, narrative, metaphor and other means

IT IS CULTURAL: make visible something that has yet tobe given a name, to be put into words

IMPACT: New form of information, or communicationmay distabilize, or confront. Intent is to breakdownaudience's comfort zones to create communication

Aesthetics is a complex form of understanding, afeedback mechanism to make sense of the world

Page 5: MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

Media Arts and TechnologyGraduate Program

October 2, 2004George Legrady 5What is Digital Media Arts?

Examples of Practices & Approaches

Physical Spaces and objects: Interactive Installations(intelligent space), Robotics (sculpture), etc.

Virtual: NetArt (internet based), Virtual Reality, etc.

Some are narrative based (tell a story in some way)

Others create phenomena (create an experience)

Other projects reflect on the condition of what it meansto be a digital artwork project (analytical)

Many are time based processes, algorithmically driven

Page 6: MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

Media Arts and TechnologyGraduate Program

October 2, 2004George Legrady 6What is Digital Media Arts?

Some Art-Science Research Areas (Steve Wilson)

Kinetics & Robotics, Sound, Virtual Reality, Motion,Gesture, etc, Artificial Intelligence, Information Systems,Speech, Computer Media, Telecom - radio, Telephone, Wi-fi, Telepresence, Web Art , Microbiology, Animals & Plants,Ecology, Body & Medicine, Math, Algorithms, Artificial Life,Particle Physics, nanotechnology, Dynamic Systems,Geology, Chemistry, Rapid Prototyping, Space Science,GPS, etc.

Page 7: MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

Media Arts and TechnologyGraduate Program

October 2, 2004George Legrady 7What is Digital Media Arts?

Tool or Medium? | Investigation of the Medium

Focus on technology as a medium where the artworkproduced with the technology produces a result thatcould not have been achieved without the technology

Page 8: MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

Media Arts and TechnologyGraduate Program

October 2, 2004George Legrady 8What is Digital Media Arts?

Methods

Meta-level analysis of digital media technologies

Digital Media as cultural practice

Interdisciplinarity and hybridization

Advanced skills in technological processes

Focus on the technological process as source forresearch

Computer programming as artistic practice andauthorship

Page 9: MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

Media Arts and TechnologyGraduate Program

October 2, 2004George Legrady 9What is Digital Media Arts?

Digital Media Arts as Research

Investigate unexplored questions, complexity in content,perception, aesthetics through doing (project production,experiment, artwork, etc)

By-products: New methods, concepts, aesthetics,perceptions, cultural reflection, tools, etc.

Page 10: MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

Media Arts and TechnologyGraduate Program

October 2, 2004George Legrady 10What is Digital Media Arts?

How may an Artwork be Differentiated from aScientific Research, or Business Project

Pure (free form) research: driven by “need to find out”, orpersonal interest

May explore areas discarded by science research ormarket

Content and process driven, rather then product based

External goal defined by practitioner

Public & evaluation: specialized audience andinstitutions

Page 11: MAT200A Arts & Technology Seminar Fall 2004: “What is Digital …g.legrady/rsc/ppt03.pdf · 2004. 11. 1. · Media Arts and Technology Graduate Program University of California,

Media Arts and TechnologyGraduate Program

October 2, 2004George Legrady 11What is Digital Media Arts?

To be continued……….