Mat1013 (chapter 1)

MAT 1013 : INTRODUCTION TO AUTOMOTIVE

SERVICING TECHNOLOGY

Chapter 1 : Automotive Industry

The automotive industry is about :-

- Design

- Manufacturer

- Marketing

- Sales

- Services

In Malaysia the automotive industry is one of

the most important economic sector by

revenue.

Automotive Industry

Design

Automotive Industry

Manufacturer

Automotive Industry

Marketing

Automotive Industry

Sales

Automotive Industry

Service

Automotive Industry

Definition Of Service :

Installation, maintenance or repairs

provided or guaranteed by a dealer or

manufacturer.

Service is a commonly used term to

denote a service which is performed with high

expectation of result or award for the person

performing it.

Automotive Industry

OLD DESIGN AND TECHNOLOGY

Automotive Industry

LATES DESIGN AND TECHNOLOGY

Automotive Industry

Technology is the usage and

knowledge of tools, techniques,

crafts, system or methods of

organization and beneficial

others in community.

DEFINITION

Automotive Industry

MAIN PLAYER Automotive Industry

Three ( 3) Types Of Automotive Business Operation:

1) Sales Business Operation

Automotive Industry

2) Service Business Operation

Automotive Industry

3) Parts Business Operation

Automotive Industry

Main effects is not implementing or

ignoring technology included :-

-Declining real prices.

-Rising taxes and production cost.

-Spiraling losses .

-High debt burden.

Automotive Industry

-Insufficient investment.

-Low productivity.

-Low efficiency.

-Poor management structure.

Automotive Industry

-Environmental pollution.

-Inadequate technological development.

Automotive Industry

Thank You

Automotive Industry

QUESTION AND ANSWER