2015-11-26 1 Mastering Social Media to Grow Your Small Business Mhairi Petrovic Out-Smarts Marketing Inc. About Mhairi Petrovic • Founder of Out-Smarts Marketing • Blogging since 2007 • Podcaster • Educator • Fellow Entrepreneur • Passionate about Social Media and its potential for growing businesses • Focused on making it easy for small businesses to grow online.
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Mastering Social Media to Grow Your Small Business · Mastering Social Media to Grow Your Small Business Mhairi Petrovic Out-Smarts Marketing Inc. About Mhairi Petrovic •Founder
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2015-11-26
1
Mastering Social Media to Grow Your Small Business
Mhairi Petrovic
Out-Smarts Marketing Inc.
About Mhairi Petrovic
• Founder of Out-Smarts Marketing
• Blogging since 2007
• Podcaster
• Educator
• Fellow Entrepreneur
• Passionate about Social Media and its potential for growing businesses
• Focused on making it easy for small businesses to grow online.
Respond to what is being said about your industry, service or you!
Check comments, replies and messages daily
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Listen or you’ll miss out
Know Your Community Who do you want to connect with?
Partners
Potential new customers
Existing customers
Suppliers
Industry influencers
Fans, friends and family
Media and PR
Networking groups
Take your offline connections online
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Create Personas
Understand your demographics and psychographics
Where can you find your customers?
The more you know about them the better
Engage in meaningful ways
Finding Your Voice
Social media is all about telling stories
Consistent voice, personality to your posts
Humanize your organisation
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Know Your Goals
• Make them measureable
• Determine how you will measure success:
• Website traffic - Google analytics
• Build network - Follower count
• Interactions – monitor your presence
• Make sure your goals are achievable given your resources and time available
Create a Content Calendar
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Social Media
Tools and Tips
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Facebook For Business
Facebook is for people who already know you Great way to take your existing connections online A business should have a page Individuals could use a profile Facebook Groups – start your own or join Pay to advertise on Facebook
Facebook Page
To create a Page: Go to facebook.com/pages/create. Click to choose a Page category
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Facebook Groups
• Homepage, go to Groups section on left side menu and click Create Group.
• Add a group name, add members and select privacy settings
• Click to create
Advertising On Facebook Boost your posts
Promote your page
Drive traffic to your site
Get app installs
Reach people near your business
Promote an event
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Reach a Highly Targeted Audience
From $1 per day
Tips:
• Use an image that stands out
• Use words that grab attention
• Low cost per impression
• Target followers of similar companies
• Use videos
• Test ad versions
Reach More People For Free
• Images and Text get the most interactions (likes, replies and comments)
– Use tools like Canva to create images
• Post often and at the right time
• Content must be high quality – value add
– Use tools like Flipboard, LinkedIn Pulse, newsletters and blogs to find great content
– Post articles from your blog
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LinkedIn
LinkedIn is for people you already know professionally Largest professional network in North America Showcase credentials online Interact with industry peers Share your knowledge Get referrals
LinkedIn
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LinkedIn Company Page
Twitter
Is for people you want to get to know
140 character limit = short, sharp bursts of info
Engage your audience
Great for competitions
Establish you in your niche
Get traffic to to your site or blog
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Twitter
Twitter Dashboard
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Build Your Following
• Be strategic about who you follow
• Beware the follow / follower ratio
• Use #hashtags (sparingly)
• Use tags to get attention
• Don’t send spammy DM’s
• Post images – more likely to get shared
• Use Twitter lists to find and follow key players
Twitter Ads • Twitter traffic is mainly
mobile
• Short and sweet calls to action
• Use bright images
• Try different formats (AB Test)
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Twitter Lists
Instagram
• Online mobile photo and video sharing fun
• You can share on Instagram or other networks
• Great for visual products or services
• Share your company’s unique perspective
• Who uses it?
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Getting Started
• Sign up is free
• Choose a username that reflects your brand
• Link to your Facebook
• Get the word out that you are on Instagram
• Use search and tags to find people
Using Tags • You can tag people or other
brands • Type #hashtags in the caption
field – Numbers are okay but no special
symbols like $ or % – Can only tag your own posts – not
others – Up to 30 tags – 11 is optimal – Best time to post is mid afternoon – People engage more on