Mastering Marketing Methods - Online Methods

Mastering Marketing Methods

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Introduction•There are various approaches and method to online marketing and online website advertising techniques. •It is important know about each method so that one can compare the results. This list sums up the main online marketing methods.•How many do you know about?•How many are in your marketing mix?


Content Marketing•Every piece of content you create should have a marketing purpose•Content will usually be published at your website or blog, but can be anywhere•Content can be:•Words•Images•Video•Audio


Your website•Your website should be the hub of all of your marketing activities, continually driving traffic back to it, for subscribers and sales•It will be where you publish all your content•It will be where your content is syndicated from through RSS-more on that in a minute•Every new marketing campaign should get its own landing page•Every piece of content should be keyworded


Blog Marketing•A blog, (weB log) is an online journal which can be updated on regular basis, removing the need for fancy design work or lots of coding and programs to make the work look professional and get it published•You need a blogging platform like Wordpress or Blogger. You can publish at their site or host on your own. •Blogs are immensely popular with marketers and are very much loved by search engines. This is a great free or cheap tool.


RSS Marketing•: RSS stands for Really simple Syndication. Your website creates a feed of your content, and people can subscribe to these RSS feeds. •If they embed your feed code into their page, they can also publish your content on their site.•RSS is relatively new, and a useful way to spread the word about your brand.


Niche marketing•Market in relation to a specific topic, using keywords related to that topic•A good example would be golf•Keywords related to golf would be•Clubs•Balls•Bags•Carts, and so on•It can be free (Search Engine Optimization [SEO]) or paid (Pay Per Click [PPC])


Search Engine Marketing (SEO)•Search engine optimization of your website content, images and more. •Each search engine has their own algorithm (formula) to rank websites. SEO tries to lure the search engine spiders and get them to see that your site is relevant to the search a person has carried out using keywords.•SEO does take time but is an effective method to get free traffic•It is niche marketing due to your keywords


Pay Per Click Advertising (PPC)•The most popular PPC are Google AdWords, Bing ads, YouTube ads, Facebook, Twitter, and now new opportunities with LinkedIn.•You only pay, as the name suggests, if someone clicks on your link.•It is also niche marketing because you are using keywords to drive traffic to your site•Use in conjunction with SEO


Email marketing•There are several steps to this.• You build a list of subscribers •You email them offers regularly to get them to buy your products and services•This is low-cost permission based marketing•Aweber is the #1 program because it is so easy to use


Lead generation•You can get visitors to fill in forms so you can follow up with them•For example, they can fill in the zip code. If you have a local business to promote, sort your leads by zip•You can also buy lists or swap lists with other people, such as email lists•Cross promote in order to generate leads who might be interested in your products and services


Article Marketing•Article marketing is still useful for linking back to your site, though not as much as it used to be before Google cracked down on this practice.•Writing articles and submitting them to web article directories spreads the word about your brand and business. It is a good form of niche marketing•Be sure to create a great resource box with your mini-biography and a link back to your site.•Article marketing is free


Forum Marketing•Forum is the perfect place for niche marketing. At forums and discussion boards, like-minded people gather to discuss their problems, strategies and so on. •Most of the forums allow a link back to your website in your signature text, which will usually appear below the post you make. •A free traffic builder, and targetted. Another good form of niche marketing


Link Exchange•A website places a link to your site, in exchange for either a link from you, or for money.•It used to count for SEO to get back links but now they have to be quality ones, which is why article marketing and press release marketing have declined in popularity


Paid Links•You can buy these easily at fiverr, for example, but be careful. Google is looking for quality links at an ‘organic’ or natural rate, that is, over time, not 1,000 one day and nothing for a year.•Paid links are generally not a good idea these days unless they are willing to trickle-feed them•Be sure there are keywords in the links, not just ‘click here’


Classified Advertising•You can advertise your website on classified websites on the web like Craigslist and get links to your site and to particular products you wish to promote.•These services can be free or paid. •They can be online, or offline, such as in your local paper


Personal Marketing/Networking•This is marketing at personal level and includes telling your network and friends, making a business call, handing out cards and exchanging contact info, and so on.•Don’t underestimate the value of word of mouth marketing (WOM)•You are your own best representative for your business•This is a free or cheap method


Ezine Marketing•You can start your own newsletter or ezine or electronic magazine which your subscribers can choose to receive. •You can also choose to purchase an advertising space in the ezines that are already running successfully. •Your website gets exposed to targeted readers who may like to become your customers.•Find ezines related to your niche. Check circulation (how many subscribers) and price


Press Releases•These used to be really popular for backlinking. They do still work for getting out the word about your business.•Write one and distribute it at a free or paid press release distribution service, such as prweb.com. •Press releases can create awareness among media professionals, who will in turn spread the word to their readers


Viral Marketing•Going viral means spreading the word about your business to a wide audience through your customers sharing your information•You could create a useful product like an ebook or special report •You could also create memes, infographics, or some of the other items people tend to share on social media


Social Networking•Facebook is the #2 website in the world after Google, and still getting bigger•Others to make sure you have accounts on include:•Twitter•Pinterest•Tumblr•LinkedIn


Social Bookmarking•Digg, StumbleUpon, Reddit and more are online bookmarking sites at which people can bookmark their favorite content.•Display these bookmarking buttons on your site or blog and people may submit your content to these sites.•A great way to get free traffic•Works well with blogs


Joint Venture Partnerships•Here two or more marketers come together and promote a product or service in a way that it will benefit them all. •Joint ventures are a great way to build your business because the marketing efforts are combined and results are always more than individual efforts.•Split the revenue 50/50 and build your list too


Affiliate Programs•You can launch your own affiliate program that people can join. They would advertise your product with their affiliate link. •When a sale is made, they get a preset commission. You will need an affiliate program manager to do this. Clickbank.com offers an easy alternative. Other choices include JVZoo and PayDotCom.com•You can also sell as an affiliate to expand your niche-related product line risk-free


Guest Blogging and Comments•Similar to blogging, guest blogging means writing content and posting it at other blogs in order to gain more visibility•It also gives you more expertise in your niche•Create a great author box with a link back to your site•Commenting is similar•Visit blogs related to your niche and leave intelligent comments. The system gives you a link back to your site


Private Label (PLR) and Resell Rights Marketing•PLR and RRM, also referred to as Master Resell Rights (MRR) mean you sell a non-exclusive license for people to use your content in exchange for money.•With PLR, they can re-write it. With MRR, they will usually publish as is, which means you get your name on it, and spread widely.•It can mean more sales and better branding.


Video Marketing•Create videos and share them with others•YouTube is the biggest site for this and one of the top 5 sites in the world•It is free. They also have a paid ads network-Learn more here: http://eternalspiralbooks.com/ytag/•Videos are great for live demonstrations•Create a channel like you were a TV channel and see how much traffic you can drive

http://eternalspiralbooks.com/ytag/


QR codes•QR codes are those funny little boxes you see popping up all over the place•They can be scanned with an app in a Smartphone•They can offer a lot of information in one tiny space, including URL, additional information and more•They are free, and popular because they add an air of mystery to the marketing


Conclusion•This is a quick roundup of the most popular marketing methods being used online•They should all be a part of your marketing mix•If you aren’t using them already, is it because you don’t think they are relevant?•Or is it because you need to learn more about them?


Further Reading If you need to learn more about them, why not register for our free marketing newsletter: Marketing Matters List http://tinyurl.com/MarketingMattersList You too can master these methods and increase your sales and profits once you know how. To your success!

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