Discover Discover Org Org Master Targeting Master Targeting with Marketo with Marketo Webhooks Webhooks DiscoverOrg DiscoverOrg Carolyn Carolyn Hollowell Hollowell SR Director of SR Director of Marketing Marketing
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DiscoverDiscoverOrgOrg
Master Targeting Master Targeting with Marketo with Marketo
Webhooks Webhooks DiscoverOrgDiscoverOrg
Carolyn Carolyn HollowellHollowell
SR Director of SR Director of MarketingMarketing
DiscoverOrg
Agenda
• Why Webhooks are valuable• Set Up• Use Cases• Q&A
DiscoverOrg
#1 in Customer Satisfaction 2010, 2011, 2012
Best Sales & Marketing Intelligence Solution
WHY DO WE STRUGGLE?
1. Know very little about our inbound prospects
Inbound Marketing
2. Powerless Visitors?
3. Ineffective Follow-up/ Long Nurture cycles
Marketo Webhook for DiscoverOrg
Email Address + =
Outbound Marketing
John,I was hoping to set up some time with you at the San Diego Interface conference in two weeks. Will you be attending?
I’m working with 7-Eleven on their Microsoft Sharepoint 2013 migration and wanted to share some insights on how they are leveraging what was once disparate data to create meaningful collaboration within their business units.
There is a seminar break between 10:00am and 11:00am – can I grab some Starbucks for us and meet you in front of the grand ballroom?
Best Regards,Carolyn HollowellSr. Director of Marketing PainPointDiscoverOrg 360-718-5607 DiscoverOrg 12518 NE 95th St. Vancouver, WA 98901 800-333-5681
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Hot Leads to Sales
• Complete profile delivered to sales– Direct Dial– Location– Size
• Tailored message– Industry– Technologies
• Fields Mapped– 19 Prospect– 19 Company
AALERT – Marketo: Request a Demo
THANK THANK YOUYOU
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