Master Sun Consulting- Brand

8/8/2019 Master Sun Consulting- Brand

1/12


2/12

Master Sun ConsultingMaster Sun Consulting

PurposePurpose

Master Sun Consulting not only helps develop strategyMaster Sun Consulting not only helps develop strategy

but also gets actively involved in implementation.but also gets actively involved in implementation. It isIt is

our ability to execute and ensure great businessour ability to execute and ensure great businessresults that differentiates us.results that differentiates us.

Master Sun Consulting helps you take your businessMaster Sun Consulting helps you take your businessto the next level.to the next level.


3/12

Strategy Execution ProcessStrategy Execution Process

Sustainable

StrategyStrategic Direction

Executable

Strategy

Fine-tuned

Strategy

Output

Institutionalization

of the process

Identification &

definition of areas

of improvement

Development of

solution and

testing

Implementation of

solution across all

units

Activity

Challenges the assumption that Strategy comes first, Execution Later

Health Check Plan & Pilot RolloutI

nstitutionalizationStage


4/12

Master SunMaster Sun Practice AreasPractice Areas

Business Planning & Strategy FormulationBusiness Planning & Strategy Formulation Lead by Sarvajeet Chandra, Managing PartnerLead by Sarvajeet Chandra, Managing Partner

Business Performance Improvement & Change ManagementBusiness Performance Improvement & Change Management

Lead by Sarvajeet Chandra, Managing PartnerLead by Sarvajeet Chandra, Managing Partner

Brand Building & Consumer InsightBrand Building & Consumer Insight

Lead byLead by JasraveeJasravee KaurKaur Chandra, PartnerChandra, Partner Sales, Distribution & FranchisingSales, Distribution & Franchising

Lead byLead by RajjeetRajjeet Chandra, Chief ConsultantChandra, Chief Consultant

Creative Identity & Design AdvisoryCreative Identity & Design Advisory

Lead byLead by SachinSachin Karle, Chief ConsultantKarle, Chief Consultant

Capability Development & TrainingCapability Development & Training Lead byLead by ImranImran Ahmed, Chief ConsultantAhmed, Chief Consultant


5/12

Sarvajeet ChandraSarvajeet Chandra

Managing PartnerManaging Partner Specialist in Strategy Execution, Sales & Distribution,Specialist in Strategy Execution, Sales & Distribution,

Marketing & Brand BuildingMarketing & Brand Building

Clients Worked ForClients Worked For

Retail & FMCG :Retail & FMCG : ShringarShringar Cinema,Cinema, TravelPortTravelPort Holidays,Holidays, TravelmartindiaTravelmartindia,,

ITC,ITC, EveradyEverady ((KhaitanKhaitan Group), Kodak, World Gold CouncilGroup), Kodak, World Gold Council

Real Estate & Hospitality :Real Estate & Hospitality : MandalaMandala Asset Solutions ,Tata Power, ITCAsset Solutions ,Tata Power, ITC

IBD,SterlingIBD,Sterling,, DishaDisha Direct , Viva Enterprises, Barbeque Nation, J WDirect , Viva Enterprises, Barbeque Nation, J WMarriott HotelsMarriott Hotels

Commodities : Tata Steel,Commodities : Tata Steel, SaurashtraSaurashtra Cement, VNC Electrodes, VNCCement, VNC Electrodes, VNC

Steels, Lion Group, MalaysiaSteels, Lion Group, Malaysia

Textile :Textile : TexmacoTexmaco (Indonesia ), Indo Rama (Indonesia),(Indonesia ), Indo Rama (Indonesia), LakshmiLakshmi MachineMachine

WorksWorks

OthersOthers VizualizeVizualize Technologies,Technologies, SystimeSystime (CMS group), BST(CMS group), BST SayonaSayona,,,, SujayaSujayaFoundation,Foundation, LBiLBi India,India, LavendorLavendor Group (UK), Blue Star, Tata International,Group (UK), Blue Star, Tata International,

Worldwide , GTL, Gujarat Glass,Worldwide , GTL, Gujarat Glass, PidilitePidilite ((FevicolFevicol,, FevikwikFevikwik etc.)etc.)

Organizations Worked For : ICICI Bank, Renoir ConsultingOrganizations Worked For : ICICI Bank, Renoir Consulting

(UK), Baazee.com((UK), Baazee.com(EbayEbay India), Ogilvy & MatherIndia), Ogilvy & Mather

Education: B. E. (Electrical), MBA (MICA)Education: B. E. (Electrical), MBA (MICA)


6/12

Master Sun ProjectsMaster Sun Projects

Large & Medium Cap CompaniesLarge & Medium Cap Companies


7/12

Master Sun ConsultingMaster Sun Consulting

Master Sun ConsultingMaster Sun Consulting Purpose & ProcessPurpose & Process

Master Sun ConsultingMaster Sun Consulting Brand Building & Customer InsightBrand Building & Customer Insight


8/12

Brand & Consumer Insight ServicesBrand & Consumer Insight Services

Services straddle from Outsourced Brand/MarketingServices straddle from Outsourced Brand/MarketingManagement to Consumer InsightManagement to Consumer Insight

Brand BuildingBrand Building Developing Brand StrategyDeveloping Brand Strategy

Brand PositioningBrand Positioning

Brand PersonalityBrand Personality

Brand Architecture & Brand Identity systemBrand Architecture & Brand Identity system Integrated Marketing mix strategyIntegrated Marketing mix strategy

Communication Planning , ActivationCommunication Planning , Activation

Consumer InsightConsumer Insight Qualitative and Quantitative StudiesQualitative and Quantitative Studies

Brand AuditBrand Audit

Trade AuditTrade AuditConsumer UnderstandingConsumer Understanding

Business & Product FeasibilityBusiness & Product Feasibility

Channel, AdvertisingChannel, Advertising

OutsourcedOutsourced Marketing/Brand ManagementMarketing/Brand Management


9/12

Brand Strategy ExecutionBrand Strategy Execution

Brand SEBrand SEBrand Positioning &

Communications

Brand ExperienceManagement

Brand Activation &

Dialogue Branding

Positioning Options :

Trends, Perceptual Mapping

Brand Portfolio Analysis

Connection Triangle, Personality

& Archetypes

Brand Vision &

Positioning Statement

Translation in Service QualityTranslation in All

Communication Media

Translation in Product & Service

Improvements/Enhancements

Activation Objectives &

Idea Selection

Activation Implementation

Dialogue Programmes

Training in

Activation & Dialogue Branding

Activation Results &

Brand Scorecard

Brand Change Objective

Consumer & Trade ResearchBrand Equity Scorecard


10/12

JasraveeJasravee KaurKaur ChandraChandra-- PartnerPartner

Branding & Marketing Specialist . Working on long termBranding & Marketing Specialist . Working on long termengagements : Leoengagements : Leo BurnetteBurnette Group (for aGroup (for a PharmaPharma Major)Major)

and Master Sun Clientsand Master Sun Clients

Preferred Domains : Health & Personal Care , FMCG & RetailPreferred Domains : Health & Personal Care , FMCG & Retail

Clients Worked ForClients Worked For

Health & Personal Care : HUL (Lifebuoy,Health & Personal Care : HUL (Lifebuoy, HamamHamam, Fair & Lovely,, Fair & Lovely, LirilLiril,,

Dove,LuxDove,Lux),), PiramalPiramal Healthcare (Lacto Calamine,Healthcare (Lacto Calamine, iPilliPill,, SupractivSupractiv etc,),etc,),FaythFayth ClinicClinic

FMCG & Retail:FMCG & Retail: KisanKisan Annapurna, Camlin, Coca Cola, Unilever Thailand,Annapurna, Camlin, Coca Cola, Unilever Thailand,

Unilever Brazil, FameUnilever Brazil, Fame AdlabsAdlabs, Pantaloon, Central,, Pantaloon, Central, EssarEssar Petro Retailing,Petro Retailing,

WelspunWelspun SpacesSpaces

Others : Bank of Baroda, SaharaOthers : Bank of Baroda, Sahara One,STAROne,STAR, Rediff.com ,, Rediff.com ,CNN,FedExCNN,FedEx,,

VNC Group , ITC IBD,VNC Group , ITC IBD, SaurashtraSaurashtra Cement, TataCement, Tata WironWiron, Tata Power,, Tata Power,VIVA,VIVA, MandalaMandala Asset Solutions, PanasonicAsset Solutions, Panasonic

Organizations Worked ForOrganizations Worked For :: LoweLowe LintasLintas,, HakuhodoHakuhodo Percept,Percept,

Research International, AC Nielsen ORGResearch International, AC Nielsen ORG MargMarg

Education: B. E. (Electrical), MBA (MICA)Education: B. E. (Electrical), MBA (MICA)


11/12

Master Suns Recent Brand Building &Master Suns Recent Brand Building &

Consumer Insight ProjectsConsumer Insight Projects

ClientClient Focus AreaFocus Area Focus of ResearchFocus of Research

Tata PowerTata Power Real Estate Development &Real Estate Development &

MarketingMarketing

Market Analysis and Concept Development for MixedMarket Analysis and Concept Development for Mixed

Use DevelopmentUse Development

Mandala AssetMandala Asset

ManagementManagement

Real Estate DevelopmentReal Estate Development Study of Super Luxury Development & Marketing inStudy of Super Luxury Development & Marketing in

IndiaIndia

Barbeque NationBarbeque Nation HospitalityHospitality Customer Analysis, Market Plan Development & PilotCustomer Analysis, Market Plan Development & Pilot

ResearchResearchTata SteelTata Steel Steel Branding &Steel Branding &

DistributionDistribution

Category Understanding & Brand Nomenclature forCategory Understanding & Brand Nomenclature for

TataTata WironWiron

Saurashtra CementSaurashtra Cement Cement Branding &Cement Branding &


Perceptual Mapping, Brand Positioning and ChannelPerceptual Mapping, Brand Positioning and Channel

Needs IdentificationNeeds Identification

ITC LimitedITC Limited

(IBD Division)(IBD Division)

Agri Sourcing & RetailAgri Sourcing & Retail Segmentation ofSegmentation of eChoupalseChoupals & study of& study of eChoupaleChoupal

LoyaltyLoyalty

Thackers HospitalityThackers Hospitality

ServiceService

Food RetailFood Retail Market Analysis of Food Retail. Concept Testing ofMarket Analysis of Food Retail. Concept Testing of

Retail OptionsRetail Options

VIVA RealityVIVA Reality Real EstateReal Estate Understanding of Senior Citizens & ConceptUnderstanding of Senior Citizens & Concept

Development for Retirement HomesDevelopment for Retirement Homes

VNC GroupVNC Group Steel Branding &Steel Branding &


Market Analysis & Brand Positioning forMarket Analysis & Brand Positioning for BestarcBestarc,,

BestwireBestwire && BestfenceBestfence

TravelPort HolidaysTravelPort Holidays Travel RetailTravel Retail Customer Segmentation . Usage & AttitudeCustomer Segmentation . Usage & Attitude


12/12

You see, all the right things are written in books andYou see, all the right things are written in books andresearch papers.research papers.

The trick is to ensure that there is no gap betweenThe trick is to ensure that there is no gap between

what is written in the books and your vision; fromwhat is written in the books and your vision; from

what is happening on the shopwhat is happening on the shop--floor and what is goingfloor and what is going

on in the marketplace.on in the marketplace.

That is execution. That is what makes the differenceThat is execution. That is what makes the difference

MukeshMukesh AmbaniAmbani

Contact : [email protected]

Mobile : Sarvajeet - 9920803060

http://www.mastersungroup.com

Master Sun Consulting- Brand

Documents