Master Portfolio

PAIGE SHANLEYFASHION BUSINESS

TABLE OF CONTENTS

INTRODUCTION

VISUAL MERCHANDISING

MANAGEMENT

MERCHANDISE MANAGEMENT

RETAIL BUYING

RALPH LAUREN

CONTACT

Paige Shanley provides examples of work produced from course, internship, and freelancing experiences. Using the concepts learned in her courses, she !"#$%&'"(')$*+",$"+)$#'-'#('&$.&/0'%(#$illustrating her work ethic. Additionally, she displays her visual merchandising experience through photographs of interior and window displays. The work provided encompasses her school and work experience while expressing her overall business and visual skills.

INTRODUCTION

Through the Visual Merchandising course, I was able to understand the language and tools needed to communicate in the industry, as well as communicate ideas and concepts visually through class presentations. For example, one presentation was creating a visual mood board through the website 1/,23/&'4%/-4$5))6(6/+",,27$(!'$*+",$.&/0'%($%/+#6#(')$/8 $"$36#9",$%"-."6:+$for a retailer, including a graphic, -"++';96+7$*<(9&'7$"+)$=6+)/=$)6#.,"2$concept.

VISUAL MERCHANDISING

As a result of the management courses, I was able to learn how to manage and maintain a successful retail establishment by evaluating all aspects of an organizations’ external and internal situation. In the retail management %/9&#'7$(!'$#'-'#('&$.&/0'%($%/+#6#(')$/8 $developing a retail operation, analyzing and applying business strategies, and maintaining a successful retail operation. In the strategic management course, the *+",$.&/0'%($="#$"+",2>6+:$"$&'("6,'&$(!&/9:!$",,$"#.'%(#7$6+%,9)6+:$*+"+%6",$status, company culture, and SWOT "+",2#6#4$?/(!$.&/0'%(#$='&'$.&'#'+(')$in a PowerPoint format.

MANAGEMENT

Fa!ion"

Sensations B#tique "A$"

Customer

! " Overall

! " Women

! " Ages: 25-40

! " Income: $40,000+

! " Life stage:

! " Dating to starting a family

! " Graduate student to starting a professional career

! " Target: Ryley

! " Woman

! " 32 years old

! " Life stage:

! " Career at marketing agency

! " Dating

! " Lives in Gold Coast

! " Hobbies: Volunteering, Exercising, and Attending city events

Management/Leadership

! " Management Style

! " Coaching approach

! " Sales behavior

! " Knowledge of merchandise

! " Industry trends

! " Events

! " Leadership Style

! " Paternalistic approach

! " Explain decisions

! " Meet needs of employees

! " Management has authority

Profit and Loss

Statement

Critical Analysis of an

Organization

By: Paige Shanley 28-2150-04

Financials

!! Net Sales: $9.3 billion

!! Increase of 12.7% from 2009

!! Inventory overturn: 5.56

!! Stock

!! Average value of $42.12 per share

!! Dividends of 76 cents per share

!! Sales

!! 34% women’s apparel

!! 23% shoes

37.5 37.4

34.5 35.5

36.7

30

31

32

33

34

35

36

37

38

39

40

2006 2007 2008 2009 2010

Nordstrom's Gross Profit (percentage)

SWOT

Analysis

!!Strengths

!!Multi-channel options for buying and connecting with customers

!!Nordstrom Rack targets different audience of price sensitive customers

!!Increasing inventory movement equals reduced expenses

!!Weaknesses

!!Increase in bad credit debts

!!Over dependence on California

!!Stores premium position in a value oriented market (high prices in a money-conscious society)

!!Opportunities

!!Focus on m-commerce

!!Focus on e-commerce

!!Increasing demand for women’s accessories

!!Strong children’s wear market

!!Growing demand for private label products

!!Threats

!!Less discretionary income equals less revenue

!!Increase regulations of credit cards (this can lead to a lower appeal)

!!Rising minimum wage that can impact the cost structure of the company

Culture

!!Three components

!!Observable artifacts

!!Pictures and stories on the website

!!Espoused values

!!Focus on customer service

!!Keeping a diverse environment

!!Respecting employees

!!Basic underlying assumptions

!!Employees can use their judgment

For the duration of the Merchandise Management course, I created a #'-'#('&$ .&/0'%($ 6+$ )'3',/.6+:$ "$merchandising plan for a fashion collection. This merchandising plan incorporated creating a collection with (!'$.9&./#'$/8 $#',,6+:$(/$"$#.'%6*%$("&:'($market, developing a merchandising assortment and delivery plan, planning a retail selling space, implementing visual merchandising techniques, and designing a marketing plan for the collection.

MERCHANDISE MANAGEMENT

MOD SH

Paige Shanley

merchandise management Style Numbering System

1! Year 1! 2012

2! Season A Fall

3! Class 1! Tops 2! Bottoms

3! Dresses 4! Sub Class

1! Tops 1! Audrey- Sheer Sleeve 2! Grace- Off-shoulder

3! Eleanor- Blazer 4! Alice- Sequin Trim

5! Beverly- V-back 2! Bottoms

1! Helen- Fur Hem Skirt

2! Betty- Sequin Skirt 3! Patricia- Sheer Skirt

4! Mildred- Skinny-leg Pant 5! Madeline- Boot-cut Pant

3! Dresses

1! Shirley- Short Fur Hem 2! Evelyn- Short Sheer Sleeve

3! Gloria- Short V-back 4! Lucille- Long Sequin 5! Lillian- Long With Collar

5! Color 1! Black

2! Off-white 3! Khaki

4! Grey 5! Cranberry 6! Gold

7! Eggplant 6! Fabrication

1! Jersey 2! Cashmere 3! Wool

4! Sequin Jersey 7! Size

1! 0 2! 2 3! 4

4! 6 5! 8

6! 10

Example: 1A22143

1 2012

A Fall

2 Bottoms

2 Betty- Sequin Skirt

1 Black

4 Sequin Jersey

3 Size 4

Unit distribution Sheet-dress

UNIT DISTRIBUTION PLAN

VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASONMODISH MAY JULY MODISH FALL 2012

X NEW ORDER SHIPPED: X ORDINARY

SIZESTYLE # DESCRIPTION COLOR 0 2 4 6 8 10 TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL1A31121 Shirley- Short Fur Hem Black 4 4 $135.93 $275.00 $543.72 $1,100.001A31122 Shirley- Short Fur Hem Black 4 4 $135.93 $275.00 $543.72 $1,100.001A31123 Shirley- Short Fur Hem Black 5 5 $135.93 $275.00 $679.65 $1,375.001A31124 Shirley- Short Fur Hem Black 5 5 $135.93 $275.00 $679.65 $1,375.001A31125 Shirley- Short Fur Hem Black 5 5 $135.93 $275.00 $679.65 $1,375.001A31126 Shirley- Short Fur Hem Black 4 4 $135.93 $275.00 $543.72 $1,100.001A31321 Shirley- Short Fur Hem Khaki 3 3 $135.93 $275.00 $407.79 $825.001A31322 Shirley- Short Fur Hem Khaki 3 3 $135.93 $275.00 $407.79 $825.001A31323 Shirley- Short Fur Hem Khaki 4 4 $135.93 $275.00 $543.72 $1,100.001A31324 Shirley- Short Fur Hem Khaki 4 4 $135.93 $275.00 $543.72 $1,100.001A31325 Shirley- Short Fur Hem Khaki 3 3 $135.93 $275.00 $407.79 $825.001A31326 Shirley- Short Fur Hem Khaki 3 3 $135.93 $275.00 $407.79 $825.001A31521 Shirley- Short Fur Hem Cranberry 3 3 $135.93 $275.00 $407.79 $825.001A31522 Shirley- Short Fur Hem Cranberry 3 3 $135.93 $275.00 $407.79 $825.001A31523 Shirley- Short Fur Hem Cranberry 4 4 $135.93 $275.00 $543.72 $1,100.001A31524 Shirley- Short Fur Hem Cranberry 4 4 $135.93 $275.00 $543.72 $1,100.001A31525 Shirley- Short Fur Hem Cranberry 4 4 $135.93 $275.00 $543.72 $1,100.001A31526 Shirley- Short Fur Hem Cranberry 3 3 $135.93 $275.00 $407.79 $825.001A32121 Evelyn- Short Sheer Sleeve Black 4 4 $126.96 $260.00 $507.84 $1,040.001A32122 Evelyn- Short Sheer Sleeve Black 4 4 $126.96 $260.00 $507.84 $1,040.001A32123 Evelyn- Short Sheer Sleeve Black 5 5 $126.96 $260.00 $634.80 $1,300.001A32124 Evelyn- Short Sheer Sleeve Black 5 5 $126.96 $260.00 $634.80 $1,300.001A32125 Evelyn- Short Sheer Sleeve Black 5 5 $126.96 $260.00 $634.80 $1,300.001A32126 Evelyn- Short Sheer Sleeve Black 4 4 $126.96 $260.00 $507.84 $1,040.001A32421 Evelyn- Short Sheer Sleeve Grey 4 4 $126.96 $260.00 $507.84 $1,040.001A32422 Evelyn- Short Sheer Sleeve Grey 4 4 $126.96 $260.00 $507.84 $1,040.001A32423 Evelyn- Short Sheer Sleeve Grey 4 4 $126.96 $260.00 $507.84 $1,040.001A32424 Evelyn- Short Sheer Sleeve Grey 4 4 $126.96 $260.00 $507.84 $1,040.001A32425 Evelyn- Short Sheer Sleeve Grey 4 4 $126.96 $260.00 $507.84 $1,040.001A32426 Evelyn- Short Sheer Sleeve Grey 4 4 $126.96 $260.00 $507.84 $1,040.001A32321 Evelyn- Short Sheer Sleeve Khaki 3 3 $126.96 $260.00 $380.88 $780.001A32322 Evelyn- Short Sheer Sleeve Khaki 3 3 $126.96 $260.00 $380.88 $780.001A32323 Evelyn- Short Sheer Sleeve Khaki 4 4 $126.96 $260.00 $507.84 $1,040.001A32324 Evelyn- Short Sheer Sleeve Khaki 4 4 $126.96 $260.00 $507.84 $1,040.001A32325 Evelyn- Short Sheer Sleeve Khaki 4 4 $126.96 $260.00 $507.84 $1,040.001A32326 Evelyn- Short Sheer Sleeve Khaki 3 3 $126.96 $260.00 $380.88 $780.001A33111 Gloria- Short V-back Black 4 4 $112.22 $225.00 $448.88 $900.001A33112 Gloria- Short V-back Black 4 4 $112.22 $225.00 $448.88 $900.001A33113 Gloria- Short V-back Black 5 5 $112.22 $225.00 $561.10 $1,125.001A33114 Gloria- Short V-back Black 5 5 $112.22 $225.00 $561.10 $1,125.001A33115 Gloria- Short V-back Black 4 4 $112.22 $225.00 $448.88 $900.001A33116 Gloria- Short V-back Black 4 4 $112.22 $225.00 $448.88 $900.001A33211 Gloria- Short V-back Off-white 3 3 $112.22 $225.00 $336.66 $675.001A33212 Gloria- Short V-back Off-white 4 4 $112.22 $225.00 $448.88 $900.001A33213 Gloria- Short V-back Off-white 4 4 $112.22 $225.00 $448.88 $900.001A33214 Gloria- Short V-back Off-white 4 4 $112.22 $225.00 $448.88 $900.001A33215 Gloria- Short V-back Off-white 4 4 $112.22 $225.00 $448.88 $900.001A33216 Gloria- Short V-back Off-white 3 3 $112.22 $225.00 $336.66 $675.001A34141 Lucille- Long Sequin Black 4 4 $162.45 $325.00 $649.80 $1,300.001A34142 Lucille- Long Sequin Black 4 4 $162.45 $325.00 $649.80 $1,300.001A34143 Lucille- Long Sequin Black 4 4 $162.45 $325.00 $649.80 $1,300.001A34144 Lucille- Long Sequin Black 4 4 $162.45 $325.00 $649.80 $1,300.001A34145 Lucille- Long Sequin Black 4 4 $162.45 $325.00 $649.80 $1,300.001A34146 Lucille- Long Sequin Black 3 3 $162.45 $325.00 $487.35 $975.001A34641 Lucille- Long Sequin Gold 2 2 $162.45 $325.00 $324.90 $650.001A34642 Lucille- Long Sequin Gold 3 3 $162.45 $325.00 $487.35 $975.001A34643 Lucille- Long Sequin Gold 3 3 $162.45 $325.00 $487.35 $975.001A34644 Lucille- Long Sequin Gold 3 3 $162.45 $325.00 $487.35 $975.001A34645 Lucille- Long Sequin Gold 3 3 $162.45 $325.00 $487.35 $975.001A34646 Lucille- Long Sequin Gold 2 2 $162.45 $325.00 $324.90 $650.001A35111 Lillian- Long With Collar Black 4 4 $129.81 $260.00 $519.24 $1,040.001A35112 Lillian- Long With Collar Black 4 4 $129.81 $260.00 $519.24 $1,040.001A35113 Lillian- Long With Collar Black 4 4 $129.81 $260.00 $519.24 $1,040.001A35114 Lillian- Long With Collar Black 4 4 $129.81 $260.00 $519.24 $1,040.001A35115 Lillian- Long With Collar Black 4 4 $129.81 $260.00 $519.24 $1,040.001A35116 Lillian- Long With Collar Black 4 4 $129.81 $260.00 $519.24 $1,040.001A35711 Lillian- Long With Collar Eggplant 3 3 $129.81 $260.00 $389.43 $780.001A35712 Lillian- Long With Collar Eggplant 4 4 $129.81 $260.00 $519.24 $1,040.001A35713 Lillian- Long With Collar Eggplant 4 4 $129.81 $260.00 $519.24 $1,040.001A35714 Lillian- Long With Collar Eggplant 4 4 $129.81 $260.00 $519.24 $1,040.001A35715 Lillian- Long With Collar Eggplant 4 4 $129.81 $260.00 $519.24 $1,040.001A35716 Lillian- Long With Collar Eggplant 3 3 $129.81 $260.00 $389.43 $780.00

Total 273 $36,077.73 $72,855.00Grand Total 823 $88,454.67 $179,670.00

Dresses: Evelyn

COST DEVELOPMENTDATE: October 6, 2011 STYLE #: 1A32523_________ _________DESCRIPTION: Cashmere dress and sheer long sleeves with fur cuffs SEASON: Fall 2012

WHOLESALE PRICE: $126.96:SIZE RANGE: 0-12 COLORS: Black, grey, khaki, cranberry RETAIL PRICE: $260.00

1. MATERIAL YARDS PRICE AMOUNT SKETCHCashmere/Wool Blend 1 7/8 $25.00 $46.88 100% Sheer Silk 3/4 $9.99 $7.49

INTERFACING ( LINING )

TOTAL MATERIAL COST $54.37

2. TRIMMINGS QUANT. PRICE AMOUNT

BUTTONS BELTS LABELS 2 $0.20 $0.40 FUSINGFur 1/2 yd $7.99 $4.00

TOTAL TRIMMINGS COST $4.40

3. LABOR AMOUNT CUTTING $1.17 LABOR $1.92 MARKING $0.38 PAYROLL TAXES & HEALTH FUND $0.87 TRUCKING $0.37 GRADING

TOTAL LABOR COST $4.71

3. TOTAL COST $63.48

REMARKS: MATERIAL SWATCH

Fabric from Mood.com product # FW23949C

Marketing Calendar

MARKETING PLAN

STRATEGY TACTICS PERSON RESPONSIBLE $ BUDGET COMPLETION DATE

1 Advertising Campaign !"#"$%&'()$%*"+# Marketing Manager $0 6/15/12

,-.+$&+()"/0$(12-/"%.(3454%6(2"/0$7)$8$90."($/:(,'0&$8-;#(<$#'0-.(=08'+(>4+(

$./(,'0&$8-;#(<$#'0-.(?""*7"@".+(A%-&'"%"($/BC(#"&4%"(/$+"($./(#09" Marketing Manager $3,000 6/18/12

,'--#"()"%&'$./0#"(+-(A"(D"$+4%"/ Product Development Manager $0 6/20/12

,%"$+"(%-48'(E$6-4+ Marketing Manager $0 6/22/12

,-.+$&+($./(#"&4%"(E-&$F-.($./(G'-+-8%$G'"% Marketing Manager $250 6/25/12

H'-+-8%$G'()"%&'$./0#" Marketing Manager $500 7/4/12

I4%.(0.(E$6-4+($./($/(+-()"/0$ Marketing Manager $0 7/9/12

J"./($/@"%F#")".+(+-($EE(#+-%"(E-&$F-.# Marketing Manager $30 7/23/12

2 Customer Loyalty Program: Technology !"#"$%&'(+"&'.-E-80&$E(K$6#(+-(%"$&'(&4#+-)"%# Marketing Manager $0 9/7/12

,%"$+"(%-48'(/"#08.(-D(")$0E#($./()-A0E"($GG# Web Development Manager $0 9/14/12

,%"$+"(/%$L(-D("@".+#($./(G%-)-F-.#(+-(D"$+4%"(0.(G%-8%$) Promotions and Events Director $0 9/21/12

,%"$+"(")$0E(K0+'(G%-)-F-.($./("@".+(0.D-%)$F-.(+K0&"($()-.+' Web Development Manager $0 10/5/12

,%"$+"()-A0E"($GG(K0+'(G%-)-F-.($./("@".+(0.D-%)$F-.(+K0&"($()-.+' Web Development Manager $250 10/12/12

3 Customer Loyalty Program: Events !"#"$%&'("5&E4#0@"("@".+#(D-%(&4#+-)"%# Promotions and Events Director $0 10/19/12

,%"$+"(%-48'(&-.&"G+(-D("@".+ Promotions and Events Director $0 10/26/12

,'--#"()"%&'$./0#"(+-(#'-K(0.("@".+ Product Development Manager $0 10/31/12

,-.+$&+($./(#"&4%"(D--/:()4#0&:($./()-/"E(&-)G$.0"# Promotions and Events Director $500 11/2/12

,%"$+"($(8%$G'0&MN6"%(D-%("@".+ Graphic Designer $100 11/9/12

O.D-%)(&4#+-)"%#(@0$(")$0E:(+"5+:($./(0.7G"%#-.(-D("@".+ Web Development Manager $0 11/16/12

4 New Accessory Line !"#"$%&'(G%-/4&+(/"@"E-G)".+ Product Development Manager $250 8/26/13

,%"$+"(#*"+&'"# Product Development Manager $0 9/2/13

P"#08.(G%-/4&+ Product Development Manager $844 9/9/13

,-#+(G%-/4&+# Product Development Manager $0 9/23/13

2$.4D$&+4%"%(G%-/4&+# Product Development Manager $2,000 10/1/13

P0#+%0A4+"(G%-/4&+#(+-(#+-%"# Product Development Manager $150 11/1/13

2"%&'$./0#"(G%-/4&+(-.(#"EE0.8(N--% Merchandise Manager $0 11/25/13

Q/4&$+"(")GE-6""#(-.(."K(G%-/4&+# Store Manager $0 11/26/13

5 Add Three Stores !"#"$%&'(#+-%"(E-&$F-.# Assistant Manager $1,000 3/17/14

,'--#"(#+-%"(E-&$F-. Assistant Manager $0 3/24/14

>A+$0.(#+-%"(A40E/0.8 Assistant Manager $3,000 4/1/14

,%"$+"(#+-%"(N--%(GE$. Visual Merchandising Manager $0 4/7/14

,-.+$&+($./(#"&4%"(&$%G".+"% Assistant Manager $500 4/11/14

,-.+$&+($./(#"&4%"(")GE-6""# Human Resource Manager $0 4/14/14

H4%&'$#"(R5+4%"# Visual Merchandising Manager $2,000 4/25/14

>%/"%(0.@".+-%6 Buyer $0 4/28/14

O.#+$EE(R5+4%"# Assistant Manager $0 5/19/14

2"%&'$./0#"(0.@".+-%6 Merchandise Manager $0 5/23/14

Q/4&$+"(")GE-6""# Store Manager $0 5/28/14

$14,374

Introductory Floor plan

Beg. on Hand 823

Sales 329

End on Hand 494

C/W

D/R

D/R

SeatingArea

BC

DE

FG

HI

JK

LM S

T

U

V W X

A

NO

PQ

R

The Retail Buying course taught me how to identify factors involved in a buyer’s selection of merchandise, as well as the roles of buyers, associate buyers, and planers in various retail organizations. @!'$#'-'#('&$.&/0'%($'+%/-."##')$(!'$entire process a buyer experiences from planning, developing, computing, and interpreting a six-month merchandise buying plan to evaluating and selecting merchandise by writing fully detailed orders.

RETAIL BUYING

Neiman Marcus

Paige Shanley

Retail Buying Customer Profile Comparisons

!"#$%&

'(#"%&

!(#)%&

Education:

BA Degree or Higher

Chicago

San Diego

Short Hills

$69,889

$42,626

$185,466

*+&&

*)+,+++&&

*'+,+++&&

*-+,+++&&

*.+,+++&&

*/++,+++&&

*/)+,+++&&

*/'+,+++&&

*/-+,+++&&

*/.+,+++&&

*)++,+++&&

Chicago San Diego Short Hills

Location

Median Income

!+#/%&

'.#/%&

--#+%&

))#(%&

"/#+%&)-#'%&

+#+%&

/+#+%&

)+#+%&

"+#+%&

'+#+%&

$+#+%&

-+#+%&

!+#+%&

.+#+%&

Chicago San Diego Short Hills

Location

Occupation

Management/Professional Sales/Office

Six Month Business Plan !"#$%&'(")*%+,'-'

!./0%12&!*")34*54 6789866

Actual - Last Year

Plan Aug Sept Oct Nov Dec Jan Total :12;"*&<".=>/?)

@%$3</)2(&'2/1= 7A936 79B3C 7DE3B 77B3F 77D 6B739 6DCC3B G66D3D&&&&&&&&DB3FH

'"*%5 E63I F63C EI3B E739 CA3C D73E 7B939 '"*%5&J(")$%&,C3E&H&

'"*%5&H&-/2"* 6E36H 7I3CH 6936H 6E3EH 6I3AH 6A3BH 6AA3AH

<".=>/?)5 6E3C 7B 673F DE3I 6I39 E3I 66D3D :K%."$%&'2/1=

<".=>/?)&H&-/2"* 673FH 7C39H 663DH DA39H 6C3CH E36H 6AA3AH

!;.1("5%5 66B39 IC3B CC39 IA3C DI3I EI3F EAI36 !LM&G77D3A&&:J-&G7773I

N)>&</)2(&'2/1= 79B3C 7DE3B 77B3F 77D 6B739 7AD3D 6DCD36 -;.)/K%.

!LM&63DD&&&&&:J-&&63DD

O;2;.%&'"*%5 O%P <". :Q.#* RS'8'-'8O<

7B37 EA36 EC3D !LM&E3C6T6&&&:J-&E3C6T6

:K%."$%&</)2(*+&'"*%5

EB3E

Plan - This Year

Plan Aug Sept Oct Nov Dec Jan Total :12;"*&<".=>/?)

@%$3</)2(&'2/1= 7A63D DB739 77B3F 7AC39 7E73I 6CC39 6E7I3C G6AF3B&&&&&&&&&&&&&&&DC3CH

'"*%5 ED3D FE3E EB3E EE37 C737 DD3C DAI3A '"*%5&J(")$%&UD3CH&

'"*%5&H&-/2"* 6E36H 7I3CH 6936H 6E3EH 6I3AH 6A3BH 6AA3AH

<".=>/?)5 6D3B 7I3B 673D DD3E 693B E3C 6AF3B :K%."$%&'2/1=

<".=>/?)&H&-/2"* 673FH 7C39H 663DH DA39H 6C3CH E36H 6AA3AH

!;.1("5%5 7EF3C ,CA3E DI3C 66E3I ,6F3A 773F DCC3A !LM&G7DF3A&&:J-&77E3A

N)>&</)2(&'2/1= DB739 77B3F 7AC39 7E73I 6CC39 6EA3E 6D9939 -;.)/K%.

!LM&&637B&&&&:J-&63DI

O;2;.%&'"*%5 O%P <". :Q.#* RS'8'-'8O<

DA37 E63C E93B !LM&&E39CT6&&&&:J-&E3DFT6

<".=,VQ&CI3AH

:K%."$%&</)2(*+&'"*%5

M%#W")&<".1;5&,&J/)2%WQ/.".+&X.%55%5 C637

J(#1"$/&8&'")&X#%$/&8&'(/.2&Y#**5

:K%."$%&!.#1%&GECA

Class

plan

!"#$$%&"#'

&()*+,-%&"#'./"$/ 0123200

Plan - This Year 014 54 54 064 034 064

Plan AUG SEPT OCT NOV DEC JAN Total

7+8.9)'-:%;-),< 16.1 =0.6 05.6 15.5 =5.5 10.5 03=.=

;#"+$ >.1 3.5 6.? 3.1 5.= 6.@ =>.0

&A(,:#$+$ 1B.5 C6.? =.? 03.0 C1.B =.1 6>.0

D+$+(E+%F"+$$%0?4G 13.5 C=.3 1.@ 06.6 C1.3 1.B 6?.3

H'I%9)'-:%;-),< =0.6 05.6 15.5 =5.5 10.5 03.B 0>3.?

Plan - This Year 1?4 134 134 164 114 114


7+8.9)'-:%;-),< 6?.= 0?1.0 >B.5 6B.= >=.6 =6.1 ==B.?

;#"+$ 5.@ 10.B 01.B 0?.3 00.> @.6 @1.B

&A(,:#$+$ 6B.@ C0=.0 B.@ 1@.> C6.? >.? @6.B

D+$+(E+%F"+$$%0?4G 66.@ C00.5 5.5 16.5 C=.3 6.> [email protected]

H'I%9)'-:%;-),< 0?1.0 >B.5 6B.= >=.6 =6.1 =?.B =1B.@

Plan - This Year 064 014 064 114 1?4 054


7+8.9)'-:%;-),< 15.1 [email protected] =1.1 6>.1 65.> 15.? 11B.1

;#"+$ 3.0 0?.0 3.B B.@ 0?.6 3.? 6B.=

&A(,:#$+$ =6.5 C3.0 >.1 1>.1 C=.3 6.0 >B.@

D+$+(E+%F"+$$%0?4G =0.= C>.6 6.@ 11.@ C=.1 =.@ >=.@

H'I%9)'-:%;-),< [email protected] =1.1 6>.1 65.> 15.? 11.> 11=.>

Plan - This Year 164 134 134 1?4 1?4 164


7+8.9)'-:%;-),< 65.= 0?1.0 >B.5 60.0 65.> =@.= [email protected]

;#"+$ 0?.6 10.B 01.B 5.5 0?.6 5.? @1.>

&A(,:#$+$ >B.3 C0=.0 B.@ 11.B C=.3 >.> 50.0

D+$+(E+%F"+$$%0?4G >=.@ C00.5 5.5 1?.3 C=.1 6.B @=.?

H'I%9)'-:%;-),< 0?1.0 >B.5 60.0 65.> =@.= =3.> =1>.=

Plan - This Year 064 014 0?4 34 54 34


7+8.9)'-:%;-),< 15.1 [email protected] 1=.? 01.= 0B.6 B.= 0=B.=

;#"+$ 3.0 0?.0 6.B 1.@ 6.1 1.? =?.?

&A(,:#$+$ =6.5 C3.0 =.@ 3.B C0.6 0.6 =B.=

D+$+(E+%F"+$$%0?4G =0.= C>.6 =.6 3.1 C0.= 0.1 =>.6

H'I%9)'-:%;-),< [email protected] 1=.? 01.= 0B.6 B.= 5.6 00B.3

Plan - This Year 034 034 034 064 064 034


7+8.9)'-:%;-),< =1.1 31.5 =3.5 15.5 =6.? 16.B 10B.6

;#"+$ 3.B 0=.> @.B 3.1 @.= >.6 [email protected]

&A(,:#$+$ =B.5 C5.0 3.? 03.0 C1.> =.3 >6.B

D+$+(E+%F"+$$%0?4G =>.5 C@.= >.6 06.6 C1.= =.= 6B.6

H'I%9)'-:%;-),< 31.5 =3.5 15.5 =6.? 16.B 1>.= 101.>

;JDK&LH;;

=26%KMN%LOMP%;LHHQH

JKMR%KMN%OMHC;SOTLNHD

KCLUMH

9KVU

OJSHD

AUGUST: tank and one shoulder

Vendor Name Alice & Olivia

Ship Date 8/1- 8/15

NOTES

Total Cost $4,402.00

Total Retail $10,230.00

Total Units 31

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO02 O/S Overlay Black 0 1 1 1 3 $142.00 $330.00 $426.00 $990.00

2 2 1 2 5 $142.00 $330.00 $710.00 $1,650.00

4 3 2 2 7 $142.00 $330.00 $994.00 $2,310.00

6 3 2 2 7 $142.00 $330.00 $994.00 $2,310.00

8 3 2 1 6 $142.00 $330.00 $852.00 $1,980.00

10 1 1 1 3 $142.00 $330.00 $426.00 $990.00

31 $4,402.00 $10,230.00

!"2+%-

Marketing plan

December

2012 Customer Oriented

Employee Oriented

Sales Oriented

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1

2 3 4 5 6 7 8

THE COCKTAIL

SHOW

9 10 11 12 13 14 15

INCIRCLE

BONUS POINT

EVENT

16 17 18 19 20 21 22

23 24 25 26 27 28 29

POST HOLIDAY

SALE

30 31

! 6TH-8TH: THE COCKTAIL SHOW!

o 10AM to 5PM!

o This is a viewing of the latest cocktail dresses!

o This is also a collaboration with the shoe and accessory department because fully styled outfits

will be shown to give customers inspiration and ideas!

o Complimentary cocktails will be served in the evening portion of the event!

o This will prepare customers for any holiday parties!

! 11th-15th: INCIRCLE BONUS POINT EVENT!

o Customers receive four points for every dollar spent online and in stores when they use their NM

credit card.!

! 26TH-30TH: POST HOLIDAY SALE!

o This is 20% off select merchandise.!

During the summer of 2011, I was fortunate to have a visual merchandising internship with Ralph Lauren. After the internship ended, I continued with the company as a freelancer. Through the internship experience, I created a portfolio documenting my experiences. I learned the processes of interior displays, window displays, and semi annual changes in the home department. After being trained during the internship, I have developed several interior displays. This involves using directives from corporate to understand the lifestyle and create looks, pulling the merchandise from stock, dressing and pinning the mannequin, and accessorizing and styling the mannequin.

RALPH LAUREN

Residing in Chicago, Paige Shanley is a student at Columbia College Chicago and works as a visual merchandising freelancer for Ralph Lauren. Growing up on a farm in a small town, she loves being immersed in the city’s fashion industry through her involvement in Columbia College Fashion Association and volunteering for fashion events with StyleChicago.com. Upon graduation in May 2012, she is looking forward to utilizing her coursework and freelancing experience to pursue a career in the fashion industry. As for her career path, she has interests in retail management, visual styling, and retail buying, however she is staying open-minded and is willing to relocate as needed. Furthermore, these interests have emerged from discovering her #(&'+:(!#$6+$#.'%6*%$"&'"#4$@!'#'$#(&'+:(!#$6+%,9)'$=/&A6+:$=6(!$numbers in retail math, creating excel spreadsheets, and having an overall business sense. Through her visual merchandising experience, she has emerging strengths in pulling and styling mannequin displays with corporate standards. She is excited to begin her career path and is looking forward to growing personally and professionally in the fashion industry.

[email protected]

CONTACT

Master Portfolio

Documents

retail management

management courses

management style

work experience

visual merchandising

strategic management

successful retail operation

examples of work