Master of Science in Customer Analytics PROGRAM HIGHLIGHTS • STEM: The MSCA program holds a STEM (Science, Technology, Engineering and Mathematics) designation. • Outstanding Faculty/Premier Partnership: Olin is proud to offer the MSCA in partnership with IBM. Acknowledging the impact of analytics, Big Blue has opened six analytic centers worldwide. Along with the benefit of IBM expertise, you will learn from our research-oriented faculty who will guide you in intensive industry projects. You will also be exposed to insights and knowledge from professors in the schools of Engineering & Applied Science and Arts & Sciences as well as respected business-practitioner guest speakers. You will leave Olin prepared for a lifelong, leadership-oriented career. • Professional Development: Curriculum is designed to prepare you for the technical aspects of your career and develop professional proficiency in areas such as ethics, strategy, marketing, presentation skills, interpersonal communication, and negotiation. Extracurricular programs allow you to further develop these skills through consulting and training. • Networking: Alumni events, social gatherings, industry speakers, and panel discussions are some of the ways Olin’s current students and graduates interact with each other. Deeply rooted within the Washington University community, graduate studies at Olin provide you the distinct benefit of working in close proximity to some of the brightest students, faculty, and industry professionals in the world. The Master of Science in Customer Analytics (MSCA) program at Washington University’s Olin Business School positions you to excel as big data moves to the forefront of the boardroom. The amount of digital information that is now available to every type of business is vast and increasing rapidly. So it is not surprising that a constant feed of data is replacing managerial hunches in driving business decisions. With an MSCA, you will be prepared to utilize relevant big data to forcefully guide an organization toward greater profit margins and more revenue. The curriculum requires you to complete 30.5 graduate-level course credits and maintain a minimum GPA of 3.0 throughout your studies. THE OLIN DIFFERENCE At Olin, we rarely start with pure data mining. Instead, we will teach you to begin by first identifying the business opportunity. This hypothesis-led modeling allows you to focus the analytics approach, ultimately leading to improved business performance and competitive advantage. Your impact will be felt from the supermarket aisle to the C-suite. 2014/2015 MSCA “The MSCA Program will train students to become analytics-driven business managers. Graduates will be well equipped to successfully participate in the emerging business era of big data. The program is ideal for applicants whose undergraduate training is in a technical field (math, engineering, etc.) and want to build on their technical abilities and develop the skills to manage strategic business issues using advanced analytical methods. This is an exciting time for Olin to be introducing this new program!” — Seethu Seetharaman, PhD W. Patrick McGinnis Professor of Marketing The Power of Olin and IBM