Master of International Business (MIB) I Semester Code: MIB 121 Paper 1: Fundamentals of Management Total Number of Lectures Allocated: 60 Credit: 4 Contact Hrs/week: 4 Hrs Objective Paper has been designed such that it acquaints the students with the basic management concepts and organizational processes in the organization. Unit Contents No of Lectures I Management-Concepts, Functions, Significance of management, Management and administration, Levels of management. Schools of management thought-classical, neo-classical and modern school. Principles of management-Meaning, Need, Importance, Contribution of Henry Fayol and F W Taylor. 10 II Planning-Concept, Nature, Processes, Types, Significance of planning, Planning process, Management by Objectives (elementary knowledge only) Organization-Concept, Importance, Process of organizing, Principles of Organization, Types-Formal and Informal. Organization Structure-Concept, Features, Types of Organization Structure-line, line and staff, functional, project, matrix and committee. Delegation and Decentralization of Authority(conceptual knowledge only) 14 III Decision Making-Meaning, Significance, Types of decisions, Process of decision- making, Techniques of decision-making, Principles of decision making. Controlling-Concepts, Features, Steps of controlling, Importance, Techniques- Traditional and Modern (elementary knowledge only) 12 IV Motivation-Meaning, Types of motivation, Importance, Theories of motivation- Maslaw’s need-hierarchy theory, McGregor’s theory X and theory Y,Herzberg motivation-hygiene model, William Ouchi’s motivation theory, Victor-vroom expectancy model. 11 V Leadership-Definition, Importance, Difference between leadership and management, Functions of a leader, Styles of Leadership-autocratic, participative and free-rein, Theories of leadership-trait theory, behavioural theory and situational theory. 13 * Case studies related to entire topics are to be taught. Books Recommended: 1. Essential Readings • Chhabra T.N “Principles and Practice of Management” Dhanpat Rai & Co. Pvt Ltd,New Delhi. • Nolakha, R.L “Principles of Management” .RBD Publishers, Jaipur.2007 • Sudha G S., “Management”, RBSA Publishers, Jaipur.2007 2. Reference Books • Koontz, Herold and Weihrich, Heinz. “Management”, McGraw Hill, New York.5 th edition. • Stoner, James A.F. and Freeman, R.Edward, “Management”., New Delhi. 6 th edition • Mathew, M.J “Business Management” Sheel Sons Publishers,Jaipur. 1 st edition
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Master of International Business (MIB)
I Semester Code: MIB 121
Paper 1: Fundamentals of Management
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
Paper has been designed such that it acquaints the students with the basic management concepts and
organizational processes in the organization.
Unit Contents No of
Lectures
I Management-Concepts, Functions, Significance of management, Management and
administration, Levels of management. Schools of management thought-classical,
neo-classical and modern school.
Principles of management-Meaning, Need, Importance, Contribution of Henry
Fayol and F W Taylor.
10
II Planning-Concept, Nature, Processes, Types, Significance of planning, Planning
process, Management by Objectives (elementary knowledge only)
Organization-Concept, Importance, Process of organizing, Principles of
Organization, Types-Formal and Informal.
Organization Structure-Concept, Features, Types of Organization Structure-line,
line and staff, functional, project, matrix and committee. Delegation and
Decentralization of Authority(conceptual knowledge only)
14
III Decision Making-Meaning, Significance, Types of decisions, Process of decision-
making, Techniques of decision-making, Principles of decision making.
Controlling-Concepts, Features, Steps of controlling, Importance, Techniques-
Traditional and Modern (elementary knowledge only)
12
IV Motivation-Meaning, Types of motivation, Importance, Theories of motivation-
Maslaw’s need-hierarchy theory, McGregor’s theory X and theory Y,Herzberg
motivation-hygiene model, William Ouchi’s motivation theory, Victor-vroom
expectancy model.
11
V Leadership-Definition, Importance, Difference between leadership and
management, Functions of a leader, Styles of Leadership-autocratic, participative
and free-rein, Theories of leadership-trait theory, behavioural theory and
situational theory.
13
* Case studies related to entire topics are to be taught.
Books Recommended:
1. Essential Readings
• Chhabra T.N “Principles and Practice of Management” Dhanpat Rai & Co. Pvt Ltd,New Delhi.
• Nolakha, R.L “Principles of Management” .RBD Publishers, Jaipur.2007
• Sudha G S., “Management”, RBSA Publishers, Jaipur.2007
2. Reference Books
• Koontz, Herold and Weihrich, Heinz. “Management”, McGraw Hill, New York.5th edition.
• Stoner, James A.F. and Freeman, R.Edward, “Management”., New Delhi. 6th edition
• Mathew, M.J “Business Management” Sheel Sons Publishers,Jaipur. 1st edition
Master of International Business (MIB)
I Semester Code: MIB-122
Paper 2: International Business
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective: The purpose of paper is to give students an in-depth knowledge of International Business
Environment with an analysis of strategies adopted by exporters while positioning their product globally.
Unit Contents No of
Lectures
I Nature of International Business: Introduction, Nature, Drivers of International
Business, International Business Vs Domestic Business, International Business
Decisions, Types of International Business
11
II International Business Environment: Meaning, Environment And Its
Significance, Economic Environment, Cultural Environment, demographic
Environment, Technological Environment, Political Environment, Legal
Environment and Natural Environment.
13
III International Trading Environment: Concept, Trade strategies, Agreement for
free trade, Protection and its methods, Commodity agreements, Cartels, NAFTA,
SAARC, SAPTA
12
IV International Pricing: Exporter’s Cost, Pricing Objectives, Factors Affecting
Pricing, Pricing Methods, Transfer Pricing, Dumping,
Export Price Structure, Steps in pricing, Export price quotations and
Incoterms,information requirement for export pricing
11
V International Business Organizations: Meaning, Types, Development Cycle of
International Organizations.
International HRM Strategy: Meaning, Importance, Factors affecting
International HRM
13
*Case studies related to entire topics are to be taught.
Books Recommended:
1. Essential Readings
• Cherunilam Francis , “ International Business”,Himalaya Publishing House,New Delhi.4th
edition
• Chandran Dr R., “International Business” ,Jaico Publishing house,New Delhi.2007
• Hill Charles W L., “International Business”,Tata Mc Graw Hill Ltd,New Delhi.5th edition
2. Reference Books
• Sundaram Anant K & Blade J Steward, “The International Business Environment-Text
and Cases” .Prentice Hall Publishing House,New Delhi.
• Singh Nawnihal, “ International Business” , Anmol Publications.
• Ajami Cool Goldard Khansata., “International Business”,Prentice Hall Publishnig
House,New Delhi.
Master of International Business (MIB)
SEMESTER I
Code: MIB 123
Paper 3: International Marketing Research
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
Paper has been designed such that it acquaints the students with the basic understanding of research
methodology for the purpose of managerial decision making.
Unit Contents No of
Lectures
I Meaning of Research, Definition of Marketing Research, Scope of Marketing
Research, Distinction between Market and Marketing Research, The Need for
Marketing Research
14
II Meaning and Scope of International Marketing Research Need for International
Marketing Research, Overseas Market Research.
12
III Applications of International Marketing Research, Limitations of International
Marketing Research
Sources of International Marketing Research- primary and Secondary Sources
14
IV Recent Developments in International Marketing Research
Research in the Internet Era
10
V Ethical Issues in Marketing Research-towards clients, researchers and
respondents.
10
* Case studies related to various topics are to be covered.
Books Recommended:
1. Essential Readings
• Sharma D D , “Marketing research-principles,Applications and Cases” ,Sultan Chand and
Sons,New Delhi.
• Marketing Research: Beri Tata Mc Graw Hill Publication.,New Delhi..2nd
edition
• Research Methodology :Methods and techniques C.R Kothari..,Wiley Eastern ltd,New Delhi.2nd
edition
2. Reference Books
• Marketing Research:Concepts and practices in India., S shajahan.,Mc Millan India Ltd., New
Delhi.2005
• Marketing Research: An application orientation.,Naresh K Malhotra Prentice Hall of India Pvt
Ltd.,New Delhi.4th edition
• Research Methodology:., R. Panneerselvam.,Prentice Hall of India,New Delhi
.
Master of International Business (MIB)
I Semester
Code: MIB 124
Paper 5: International Marketing Management I
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
Purpose of this course is to develop an understanding of the underlying concepts, strategies and issues involved
in the marketing of products and services.
Unit Contents No of
Lectures
I Marketing concepts, Selling Vs. Marketing, Marketing mix (4 Ps of Marketing),
Difference between International and Domestic marketing, International Marketing
management orientation (EPRG).
13
II International Marketing environment: Meaning, Types of environment-External and
Internal. Environmental factors influencing international marketing practices.
11
III International market segmentation: Definition, bases, essentials of effective segmentation,
advantages.
International Market targeting, International Market positioning
12
IV Foreign market selection: Process, Criteria for selection of target countries
International Market entry modes: Exporting, licensing, franchising, Contract
manufacturing, Assembly, Joint venture, Strategic alliance, Merger and acquisition.
13
V International Product planning: Product concepts, levels, International Product Life Cycle
(IPLC), process of new product development
Branding: Concepts, advantages, trademark, service mark, brand familiarity levels
11
*Case studies related to entire topics are to be taught.
Books Recommended Essential Readings
• Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An Indian perspective,
Sultan Chand & Sons, New Delhi.8th edition
• Jain, Subhash C., International Marketing Management, CBS Publishers & Distributors, New Delhi..3rd
edition
• Kotler, Philip and Keller, Kevin Lan, Marketing Management, Pearson Education (Singapore) Pvt Ltd.,
Indian branch, New Delhi, 12 edition
Reference Books
• Onkvisit Sak & Shaw John J “International Marketing-Analysis and Strategy”. Prentice Hall Publishing
House,New Delhi.3rd
edition.
• Cateora Philip R & Graham John L , “International Marketing” .Irwin Mc Graw Hill, New Delhi
• Vasudeva P K, “ International Marketing”. Excel Books,New Delhi