MASTER OF COMMERCE (M.COM) Course Structure (From 2004-2005 & onward) Course Code Course Title Maximum Marks Ist Year MC 1.1 Management, Concepts and organisational Behaviour 100 MC 1 2 Business Environment 100 MC 13 Managerial Economics 100 MC 1.4 Financial Management 100 MC 1.5 Corporate Financial Accounting 100 MC 1.6 Strategic Management 100 MC 1 7 Viva-Voce 100 (To be expected from 2005-2006) 2nd Year MC 2 I Corporate Legal Framework 100 MC 2.2 Corporate Tax Planning and Management 100 MC 2.3 Accounting for Managerial Decision 100 MC 2.4 Elective Optional Paper I 100 MC 2.5 Elective Optional Paper II 100 MC 2.6 Elective Optional Paper 111 100 MC 2.7 Viva-Voce 100 And any of the following optional groups Optional Groups MC 2.61 Financial Institutions & Markets MC 2.71 Project Planning and control MC 2.81 Security Analysis & Portfolio Management
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MASTER OF COMMERCE (M.COM) Course Structure
(From 2004-2005 & onward)
Course Code Course Title Maximum Marks
Ist Year MC 1.1 Management, Concepts and organisational Behaviour 100
MC 1 2 Business Environment 100
MC 13 Managerial Economics 100
MC 1.4 Financial Management 100
MC 1.5 Corporate Financial Accounting 100
MC 1.6 Strategic Management 100
MC 1 7 Viva-Voce 100
(To be expected from 2005-2006) 2nd Year MC 2 I Corporate Legal Framework 100
MC 2.2 Corporate Tax Planning and Management 100 MC 2.3 Accounting for Managerial Decision 100 MC 2.4 Elective Optional Paper I 100 MC 2.5 Elective Optional Paper II 100 MC 2.6 Elective Optional Paper 111 100 MC 2.7 Viva-Voce 100
And any of the following optional groups Optional Groups
MC 2.61 Financial Institutions & Markets MC 2.71 Project Planning and control MC 2.81 Security Analysis & Portfolio Management
Optional Groups
MC 2.62 Advertisement & Sales Management MC 2.72 Marketing Research MC2.82 Marketing Management
Optional Groups MC 2.63 International Business Environment MC 2 73 International Marketing MC 2.83 Foreign Trade Policy, Procedures and Documentation
Optional Groups
MC 2.64 Statistical Analysis MC 2.74 Computer Applications in Business MC2.84 E-Commerce
In addition to three compulsory papers viz MC 2 I to MC 2.3 a student in the second year may choose any one of die optional group out of the four optional groups consisting three papers in each group
Master of Commerce (M.Com.)- Annual Scheme
COURSE INPUT DETAILS
MC 1.1 MANAGEMENT CONCEPTS AND ORGANISATIONAL BEHAVIOUR
Course Inputs 1. Schools of Management Thought: Scientific, process, human behaviour and social system school, Decision
theory school; Quantitative and system. Contingency theory of management. Functions of a manager. 2. Managerial Functions : Planning -concept, significance, types, Qrganizing-cancepL principles, theories, types of
organizations, authority, power, delegation, decentralization: Staffing, Directing, Coordinating; Control -nature, process, and techniques.
3. Organisational Behaviour: Organisational behaviour -concept and significance; relationship between
management and organisational behaviour, Emergence and ethical perspective; Attitudes; Perception; Learning, Personality: Transactional analysis. MoTivation . Process of motivation. Theories of motivation -need hierarchy theory, theory X and theory Y. two factor theory, Victor Vroom's expectancy1 theory.
4. Group Dynamics and Term Development : Group dynamics -definition and importance, types of groups, group
formation. group development, group composition, group performance factors; princLple<cntered approach to team development. Leadership: Concept; Leadership styles; Theories -trait theory, behavioural theory. Fielder's contingency theory: Harsey and Blanchard's situations! theory; Managerial grid: Likcrt's four systems of Leadership.
5. Organisational Conflict: Dynamics and management; Sources patterns, and types of conflict, Traditional
and modern approaches to conflict; functional and dysfunctional organisational conflicts. Resolution of Conflict.
Interpersonal and Organisational Communication : Concept of two way communication: communication process; barriers to effective communication, types of organisational communication, improving communication: Transactional anal\sis in communication.
MC 1.2 BUSINESS ENVIRONMENT
Course Inputs 1. Theoretical Framework of Business Environment: Concept significance and nature of business environment;
Elements of environment -internal arid exleraaL Changing dimensions of business environment; Techniques of environmental scanning and monitoring.
2. Economic Environment of Business : Significance and elements of economic environment. Economic
systems and business environment, Economic planning m India; Government Policies - industrial policy, fiscal policy, rnonetajj policy, EXIM policy; public sector and economic de^ dopmenl. Development banks and relevance to Indian business. Economic reforms, liberalisation and structural adjustment programmes.
3. Political and Legal Environment of Business : Critical elements of political environment; Government and business, Changing dimensions of legal environment in India; MRTP Act. FEMA and licensing policy. Consumer Protection Act.
4. Socio-Cukural Environment : Critical elements of socio-cullural environment, Social institutions and systems;
social values and attitudes, social groups; Middle class, Dualism in Indian society and problems of uneven income distribution. Emerging rural sector in India; Indian business system, Social responsibility of business. Consumerism in India.
5. International and Technological Environment: Multinational corporations; Foreign collaborations and Indian business,
Non resident Indians and corporate sector, International economic Institutions -WTO. World Bank, 1MK and their importance to India, Foreign trade policies; Impact of Rupee devaluation, Technological environment in India: Policy on research and development; Patent laws; Technology Transfer.
MC 1.3 MANAGERIAL ECONOMICS
Course Inputs
1. Nature and Scijpe of Managerial Economics: Objective ofna firm: Economic Iheorj and managerial theory, Managerial economist's rok and responsibilities. Fundamental economic concepts - incremental principle, opportunity cost principle, discounting principle, equimarginal principle.
2. Demand Analysis: Individual and market demand functions. Lav* of demand, determinants of demand^ Elasticity1 of demand - its meaning and importance, pnce elasticity, income elasticity and cross elasticity: using elasticity in managerial decisions. Theory of Consumer choice; Cardinal utility approach, indifference approach, revealed preference and theory of consumer choice under risk. Demand estimation for major consumer durable and non-diirabk products. Demand forecasting techniques.
3. Production Theory: Production function - Production with one and two variable inputs; stages of production. Economies of scale: Estimation of production function, cost theory and estimation ; Economic value analysis, short and long run cost functions - thier nature, shape and inter-rdanonship: law of variable proportions, Law of returns to scafc.
4. Price Determination under different Market Conditions : Charatterstics of different market structures. Pncc determina tion and firm's equilibrium m short-run and long-run under perfect competition, monopolistic competition, oligopoly and monopoly. Pricing Practices: Methods of price detenrujmion in practice. Pricing of multiple products, price discrrmmauon. international price discrimination and dumping; Transfer pricing
5. Business Cycles ; Nature and phases of a business cycle: Theories of business cycles psychological, profit, monetary. innovation, cobweb. Samuelson and Hicks theories Inflation: Definition, characteristics and types; inflation in terms of dtTnand-pulI and cost-push factors. Effects of in flation.
MC 1.4 FINANCIAL MANAGEMENT
Course inputs
1. Financial Management: Meaning, nature and scope of finance: Financial goal - profit vs wealth maximisation; Finance functions - investment, financing and dividend decision.
2. Cappppital Budgeting; Nature of investment decisions; Investment evaluation criteria - net present value, internal rate of return, profitability index, payback period, accounting rate of return, NPV and IRR companosn; caprtal rationing. Risk analysis in capital budgeting. Cost of Capital: Meaning and significance of cost of capital, Calcuauon of cost of capital (weithted). Cost of eqity and CAPM.
3. Operating and Financial Leverage: Measurement of leverages. Effects of operating and financial Iverageon profit: Analysing alternate financial plans: Combined financial and operating leverags.
Capital Structure Theories; Trachdinal and M.M. hypotheses-without taxes and with taxes: Determining capital structure b practice.
4. Dividend Policies: Issues in dividend decision. Walter's model. Gordon's modcL M-M hypothesis, dividend and uncertainly, relevance of divident. Dividend policy in practice. Forms of dividends. Stability in dividend policy. Corporate dixidend bchavmr
5. Management of Working Capital!: Meaning, significance and types of working capital. Calculating operating cycle period and estimation of working capital requirements. Financing of working capital and norms ofbank finance. Sources of working caital: Factoring services: Various comnttee reports on bank finance; Dimensions of working capittal management Management of cash, receivables and inventory
MC 1.5 CORPORATE FINANCIAL ACCOUNTING
Course Inputs 1. Accounting for issue and redemption of shares and debentures. 2. Final accounts and financial staicnieens of companies Valuation of goodwill and shares 3. Accounting issues relative to amalgamation, absorption, and reconstruction of companies. 4. Accounting for holding and subsidiary companies. Accounts relating to liquidation of comapnies. 5. Royalty accounts,voyage accounts and investment accounts. MC 1.6 STRATEGIC MANAGEMENT
Course Inputs
1. Concept fo Strmtgy: Defining strategy, levels al which strategy operates. Approaches to straicgic decision making, Misitotiaiid purpose, objixtves and goals. Strategic business unit (S8U), Functional level Strategies
2. Environmental Analysis and diagnosis: Conct^l of environment and its components; Environment scanning and appraisal; Organinational appraisal, Strategic advantage analysis and diagnisis, SWOT analysis.
3. Strategy Formulation and Choice of Alternatives: Strategies-modernisation, diversification, integration, Merger, take-over and join! strategies. Turnaround, divestment and liquidation stragegies, process of strategic choice-industry, competitor and SWOT analysis; Factors affecting strategic choice. Generic competitive strjiegies-cosl lerareliip, difFerentiation focus, value cham analysis, bench marking, SERVCC bule printing.
4. Functional Strategies: Marketing, production/operations and R&D plans and policies
Functional Strategies: Personnel and financial plans and policies.
Strategy Implementation : Inter-relations hip between formulation nd implementation; Issues in strategy implementation; Resource allocation
Strategy and Structure: Structural considerations, structures for stragcgics, organisational design and change.
5. Stragety Evaluation : Overview of strategic evaluation; Strategic control. Techniques of strategic evaluation and control Global Issues in Strategic Management
MC 2.1 CORPORATE LEGAL FRAMEWORK
Course Inputs 1. The Companies Act, 1956 (Relevant Provisions}: Definition, types of companies. Memorandum of asocial ion ; Articles of
associalion; Piospeciurs; Shacc capital and membership, Metitings and resolutions; Company management: Manageria E femnueration-, Windingupanddlssolulion of companies.
2. The Negotiable Insturments Ael, 1881: Uetlnition, typca of negotiahle inslrumunts; Negotiaiinn; Holder and holder in
due course; Payment in due course; Endorsement and crossing of cheque; Presentation of negotiable instruments. 3. Legal Environment fiirSecurity Markets: SEB1 Act, 1992- GrganiSiUion and objectives of SEBJ; Powers under Securities
Contract KeguJation Act 1956 transfered toSERJ; RolcofSEBI in control I ing the secirrity markets. 4. Restrictive and Unfair Trade Practice, Consumer Protection Act: MKTP Act 1969 - monopolistic trade practices;
Restrictive hade practices: Unfair trade practices. The Con sumcr Protection Act, 1 986- salient features. Definition or QunsumeiTighls of consumer: Grievance redressal machinery.
5. regulatory Environment of International Business: FEMA Acl 1999, WTO-Regulatory framework of WTO,
basic principles and its charier; WTO-provisions relating to perferential treatment of developing countries; Regional groupings, technical standards, anti-dumping duties ami other NTBs; Custom valuation and dispute settlement; TRIP and TRIMs.
MC 2.2 CORPORATE TAX PLANNING AND MANAGEMENT
Course Inputs 1. Introductinttt Tax Managemet; Concept oftax planning; Tax avoidance and lax evasinns;CoTporaie taxation and dividend tax. 2. Tax Planning for New Business; Tax planning with reference to locaijon^ nature and form of organisation of new business. Tax Planning untl Financial Manageinent Decisifnts: i . planning relating lo capital structure decision, dividend policy. mter-corporale dividend i and bonus shares. Tax Planing and Manorial Decisions: Tax planning in respect of own or lease* sale of assists used for scientific research, make or buy dicissions. Repair, replace, renewal or renovation and shutdown or continue decisions
3. Special Taa Putvisinns: Tax provisions relating to free trade zones, infrastructure seclorand backward areas, Ta.i mcoitiM for exporters
4. Tfli Issues Relating t» Amalgamation: Tax Planning vvith rerefenee to amalgamation of companies 5. Tax Payment: Tax di^luctions and collection at source. Advanei of tax
MC 2.3 ACCOUNTING FOR MANAGERIAL DECISIONS
Course Inputs
1. Introduction to Accounting: Management accounting as a area of accounting. Objectives, nature and scope
of financial accounting, cost accounting, and management accounting, Management accounting and managerial decaioTis. Management accountant's position, role, and responsibilities.
2, Accounting Phil and ResonsibiUly Centres: Meaning and significance of responsibility accounting,
Responsibility centres- cost centre, profit centre and investment centre; Problems in transfer pricing. Objectives and deterrmnante of responsibility centres.
Budgeting: Definition of budget, Essentials of budgeting. Types of budgets -functional, master, etc,., Fixed and fkxiblc budget. Budgetary control, ero-ba^e budgeting; Performance budgeting.
3. Standard Costing and Variance Analysis • Standard costing as a control ttclmique^ Setting of standards
and their reviiion. Variance analysis - me jnm^ and importance, kinds of variances and their uses - matariid, labour and overhead variances; Disposal of variances; Relevance of variance analysis to budgeting and standard consimg.
4. Marginal Cosiing and Bttak-even Analysis: Concept of marginal cost; Marginal costing and
absorption costing; Marginal costing versus direct costing. Cost-volume-profit analysis. Break-even analysis; Assumptions and practical applications of break-even-Jnalysfcs, Decisions regarding sales-mix^ make our buy decisions und discontinuation of a product liiiceie.
Contemporary Issue in Management Accounting: Valuechain analysis. Activity-based costing: Qality costing; Targcl and life cycle costing. Htporting to Management; Objectives of reporting, repotting needs at different managerial levels. T> pes of reports, modes of reporting, repotting at different levels of manag^ient.
Optional Group 1 ; Finance
Me. 2.61 FINANCIAL INSTITUTIONS AND MARKETS
Course Input 1. Introduction: Nature and role of fijiancial system and financial markets; Financial system and economic
development, Indian financial system - an overvies.
Financial Markets: Money and capital markets; Muney market-meaning, constituents, functions ot money market; Money market instruments- call mnncy, treasury bill?, certificates of deposits, commercial bills, trae bills etc. Recent trends in India money market; Capua! market-primary and secondary maikels; Depositary system; Government securities market; Role of St BI -an overview; Recent developments
2. Reserve Bunk of India: Organisation, management and functions. Credit creation and credit control: monetary policy. Commercial Banks: Meaning, functions, management and investment policies of commercial naka; Present struct u re, E-bankingande-tradmg: Rect-nt developments in commercial hanking
Development Banks: Concept, objectives, and funcions of development banks, Operational and promotional activtcsrof development banks, 1FC1, 1CTCI, IDB1, IRBlh S1DB1, Slate development b^rnks, state financial corporatiuns.
3. Inssuranee Sector: Objocuves, role, investment practice of L1C and GJC. Insurance Regulator and Development
Authority-rote and functions Unit Trust India: Objectives functions and various schemes of UTI, Role of UT1 in uidostrial finance Nun-Bankng Financial Insiilulions: Cnncqit and role of non-banking financial uistitutinsh SOUTHS of finance; Function? of ikon-backing financial institutions, Investnieni politics of non banking financial institutions in India Mutual Funds: Concept, performance appraisal, and regulation Of mutual funds (wit special reference to SEBI guidelines). Designing ^nd marketing of mutual funds schemes, Latest mutual find schemes in India- an overview
4. Merchant Banking; Concept, functions anil grwoth, policy on merchant banking services: SEBl guidelines: Future of merchant hanking in India
5. Interest Rate Structure: Determinants of interest rate Differential interest rate. Recent changes in mtercs
rates 6. Foreign Investments.' Types, trends and implications. Regulatory/ framework for fbveigh investments in
India
MC 2.71 PROJECT PUNNING AND CONTROL
Course Inputs 1. Idntificatian of Investment Opportunities: Project ideas. scrcenng of idas, Envirimmcnt scanning and
opportuniy analysis. Government regulatory framework. 2. Market und Demand Analysis: Lnfbtmanon required tor market and demand analysis; Sources of information-
primary and sctundarys Demand rorecasting Technical Analysis: Materials and inputs, Production technology; Product HUN; Plant location and layout: Selection of plani and equipment
3. Cost - i Project and Means of Finnncin^: Major cost components; Means of financing. Planning
capital structure, Yimous financing scheme of linancial institutions. Pn>ritability> Financial Projcctios -ind Ta\ Considerations: Cost of production: Break even analysis; Projected balance slicet, profit and loss account and cash flows statement, ProviRins nd considerations for computing taxable income
4. Appraisal Criteria and Apraisal Process: Melhorts ot appraisal under certainly and risk and uncertainly.
Investment appraisal in practice; Process followed by financial mstilulions; Pro|ect app nil sal techniques.
5. Social Cost Benefit Analysis; Rationale for social cost benefit analysis. Methodology of SCBA, L&M approach and UNIDO approach; Measurement of the impact on distribution: SCQA in India.
Network Technique for Proje« Implemencation, Moniloring nnd Control: PERT and CPM techniques. Cnlia) path, event and activity floats. Scheduling lo match availability of , Measures of variability and probability of completion by a specified date, Project implementation practices m India.
M.C 2.8T SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Course Inputs 1. Investments: Nature and scope u!'investment analysis, dements ofinvestincnt, avenues of investment,
approaches TO iuvcstmwi jiiaKsi? Concept of return and risk. Security reium ;md ns,k analysts, measurement of return jnd risk. Financial Assets: Tspes and their characterisitcs. sources of financial information
Security Markets Primary and Secondary market, Primary inaTk^Tole. fLmctJoniandmethud? of selling securities in primary market; Allonnenl procedure, New financial instruments
2. Public Issue : SFBI guidelines on public issue, size of issue, pi icing cif issue, promoter's contribution,
appoiuntul ol meTchtnl bankers, underwriters, broker, registrar and managers, bankers and allotment of sharts.
Serondiiry Market: Rob, importance, type fo brokers, trading mechanism, Usting of securities in stock exchanges, screen based trading, Depository-role and need; Depositories Act 19% Valuation «f Securities: Bonds, debentures, perterence shares. equity shares
3. Fundamental Analysis: Trends, indicatirs, indices nd moving averages applied in technical analyses. Technical analysis: Trends indicators, indices and moving averages applied in technical analyses. Efficient Market Hypothesis: Weak, semi-strong and stiong market and its lestmg techniques.
4. Portfolio Analysis: Estimating rate of return and standard deviation of protfolitx Effect of combining the
securities: Markowiu Kisk-reiurn optimisation. Single Index Model or Market Model; Portfolio tola! risk, portfolio market risk and unique risk. Simple Sharpe's optimisation solution.
models; Arbitrage pricing theory, two lactor and muHi factor models; Principle for, arbitrage portfolios
Portfolio Performance Evaluation : Measure of return, risk adjusted .measure of return, markul liming, evaluation creteria. and procedures.
Optional Group II : Marketing
MC. 2.62 ADVERTISING AND SALE MANAGEMENT
Course Inputs 1. Advertising: Defined, advertising as a tool of marketing, Advertising effects-economic and social;
Advertising and consume behaviour, Advertising scene in India Advertising Objectives and Advertising Budgets.
Advertising Media: Print media, broadcasting media, Non- media advertising. Media planning and scheduling; Advertising on internet. Media selection decisions.
2. Measuring Advertising Effectiveness: Meaning advertising agency-client relationship: Promotional scene in India Techniques Tor resting advertising effectiveness.
3. Selling: Concept, obji^tives, and functions of sales management; Fundamentals of selling. Selling process,
Salesmanship: Product and customer knowledge. Sales Planing: Importance ilrtd types of sale planning, sales planning process. Sales forecasting; Determining
sales territories, sales quotas, and sales budget.
4. Salts Organisation: Setting up a saks organisation: Planning process; Principles of determining sales Organisation
Sales force Management: Estimating manpower reqnirements For sales department. Planning for manpoer-
rccruilment and selixtion, training and dvelopment; placement and induction. Motivating sales force: Leading the sales force. Compensation and promotion policies. Sales meeting and contests.
5. Control Process: Analysis of sales volume, costs andprutitabdity. Managing expenses of salts personnel;
Evaluating sales force performance
MC 2.72 MARKETING RESEARCH
Course Inputs
1, Introduction to Marketing Research; Importance, nature and scope of marketing research. Marketing information system and marketing research. Marketing research process and organisation.
2, Problem Identification and Research Design; Problem identification and definition; Developing a research proposal. Determining research type-exploratory, descriptive and conelusive research; Experimental designs.
3, Data Resources: Secondary data sources and usage. Online data source, Primary data collection methods-questioning techniques, online surveys, observation method. Questionnaire preparation Aptitude measurement and scaling techniques-elementary introduction to eosurcment scales. Sampling Plan: Universe, sample Irame and sampling unit; Sampling techniques. Sample sixe tetermination
Data Collation: Organisation of field work and survey tarors - sampling and non-sampling errors.
Daia Analysis: Univariate, bivaiate and multivariate data analysis; Report preparation and presentation
5. Market Research Applications: Product research, Advertising research; Sales and market research. International marketing research; Marketing research in India.
M.C. 2.82 MARKETIMG MANAGEMENT
Course Input
1. Introduction: Concept, nature, scope and importance of marketing. Marketing concept and its evlution, Marketing mix: Strategic marketing planning- an overMuv.
Market Analyis and Selection; Marketing environment-macro and micro components and their impact on marketing decisions. Market segment at ion and positioning; Buyet behaviour; Consuer versus organisational buyers: Consurncnr decision -making process
2. Product Decisions; Concept of a product, Classification of products. Major product decisions, Product line and product mix: Branding. Packaging and labelling; Product life-cyck-strategic implications. New product development nad consumer adoplion proofs.
3. Pricing edsio.ns: Factors affective predetermination. Pricing policies and slrategies: Discounts and rcbales. Distribution Channels and Physical Di&tributin Decisions; Nature, functions, and types of distribution channels. Distribution channel intermediaries; Channel management decsiong: RelaiUng and wholesaling
4. Promotion Decisions: Comumcation proces: Promotion Mix- advenisbg, personal selling, sales promolion, publicity and public relations, Devermmmg advertising budget; Copy designmgandils testing; Media selection; Advertising effectiveness, Sales promotion-tools and cthniques. Marketing Research: Meaning and scope of marketing research. Marketing research process,
5- Marketing Organsiation and Control; Organising and controlling marketing operations. Issues jind Developments in Marketing; Social, ethical an<l IcgalaspucLs of marketing. Marketing of services. International marketing, Greet) maketion. Cyber marketing; Relationship marketing and oiher developments m marketing
Optional Group III; International Business MC. 2.63 INTERNATIONAL BUSINES ENVIRONMENT Course Input
1. International Business: Nature, Importance and scope. Framework for analysing international business environment-geographical, economic, socic-cultural, political and legal environment
Internatiaal Economic Environment: World economic and trading situation; International.
2. Economic institutions and Agreements - WTO, UNCTAD. IMF, World Bank; GentraLised system of preference, GSTP; [ntcmational commodity agreements
Regional Economic Co-operation: Types and rational of regional economic groups. Theory of customs union; EIJ.NAFT. ASEAN, SAFTA and other grouping.
Multinational Corporations: Conceptual frame work of MNCs, MNCs and host and home country relations, Technology transers- importance and types.
3. Foreign Exchange Markets Determining exchange rates: Fixed and flexible exchange rate system. Participants in the foreign exchange markets. Foreign exchange niarket-cash and spot exchange market. Exchange rate quotes: LERMS. Factors affecting exchange rates - spot ralts^fbrward exchange rales, forward exchange contracts. Foreign exchange and currency J^itures, Exchange rate arrangement m India: Overview of FEMA; Exchange dealings and currency possession, Information ;tnd communication.
4. Foreign Exchange Risk; Transaction exposure, translation exposure nd economic exposure, Management of exposures -internal techniques, netting,marketing, leadmgand laggng, pricing polity, asset and liability management, and external techniques
Management of Risk in Foreign Exchange Markets: Forex derivatives - swaps, futures, options and forward contracts.
5. foreign Investment: Capital flows- types and iheaics of foreign investment. Foreign investment flowsand barriers.
Recent Developments in International Business: Ecologiaf issues. Social aspects: IT and international business.
MC 2.73 INTERNATIONAL MARKETING
Course Inputs
1. Introduction to International Marketing; Nature and Significance. Completes in international marketing, Transition from domestic to transiialional marketing. Intomatmal market orientation - tPRG framework, fnternaTjonaJ maket entry strategies
2. International Marketing Environment : International environment, external environment-geographical, demoggraphiv, economic, socio-cultural, political and legal environment, of environment of international marketing decisions.
Foreign Market Selection; Global maikef scgmeniatjon. SefectionoF foreign markets, International positioning
3. Product Decisions: Product planning for global makets; Standardisation vs. product adaptation; Nflu1 product development; Management of" uucmatinal brands; Packaging and labelling. Provision of saJes refated services. Pricing Decisions; Environmental influences on pricing decakfflS, Intematichal pricing policie'sand ^n iiogres
Promotion decisions: Complexities and issues, International Advertising, personal selling, sales promotion arid pubic relations.
4. Distribution Channels and Logistics: Functions and types of channels, Channel selection decisins; Selection of foreign distributers/agents and managing relationswith them; Itemalionaf logistics decisions
5. International Marketing Plnnningt Organising and Control: Issues m international marketing planning: International marketing information system,; organising and controlling International marketing operations.
Emerging Issues and developments in international marketing: Ethical and social issues, International marketing of services, Information technology and international marketing, Impact of globalisation, WTO.
MC 2.83 FOREIGN TRADE POLICY, PROCEDURES AND DOCUMENTATION COURSE INPUTS 1. International Trade: Theories of International trade- absolute and comparative advantage
theories; Modern theory of trade-Hacksher-Ohlin theory; Terms of trade; Theory of international trade in
services; Balance of payments and adjustment mechanism.