MASTER DEGREE PROGRAMME INTERNATIONAL MARKETING · ternational Marketing are in great demand from companies active worldwide. Intercultural aspects of the job set high standards for

UNIVERSITY OF APPLIED SCIENCES

MASTER DEGREE PROGRAMME INTERNATIONALMARKETINGEXTRAOCCUPATIONAL

CLASSES

Extra-occupational: Principally Friday 14:30 – 21:30 and Saturday 08:00 – 16:00, as well as one intensive week at the beginning of the 1st semester. Some weekday evening sessions may be held.

Programme begins: Mid-SeptemberIntensive week: From mid-September on

LOCATION

Graz

TUITION FEE: 363,36 Euros per semesterPlus a mandatory Austrian Students’ Union contribution (currently 18,70 €) for EU and EEA nationals. Citizens from other countries - please visit our website www.campus02.at/international

KEY POINTS

A successfully completed subject-related Bachelor degree or diploma with a minimum of 180 ECTS. Candidates must show subject relevance by proving that they have achieved the appropriate number of credits in the following areas of study:

• Business administration: 15 ECTS

• Financial accounting, management acounting,

cost accounting: 8 ECTS

• Marketing: 7 ECTS

• English: 8 ECTS

• Law: 2 ECTS

ADMISSION CRITERIA

The Master Degree Programme in International Marke-ting was designed for people keen to take on leadership and managerial roles in the future and who would like to extend their activities to global markets and/or to enhance their foreign activities, regardless of the size or sector of the company.

E C T S ––> 1 2 0 C R E D I T S

APPROVEDSTUDY PLACES:

30

Master of Arts in Business, MA

QUALIFICATION GAINED:

Access to this degree programme is just a simple click away. Find out more at www.campus02.at and apply for International Marketing.

F A C T S

APPLICATION PROCESS

Application deadline: End of June

Candidates will be asked to give a four-minute presentation in English about a poster prepared ahead of time entitled „Why choose me?“.

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Online registration via www.campus02.at

Written admission test

Submission of further documents

Personal interview conducted by an admission committee

• All lectures in English

• Second foreign language

EXTRA-OCCUPATIONALIdeal for working professionals looking to develop their careers further, as well as for students with no vocational experience to date who will join the world of work during the Master Degree Programme.

SEMESTERS4

DEGREE PROGRAMME & CAREERInternational marketing managers require solid specialist marketing knowledge as well as a deep understanding of internal requirements and frameworks. A weighty share of business strategy development and the resul-ting marketing strategy of a company are down to them. This includes, amongst others, the development of global-facing positioning, market and product strategies, and the preparation of the implementation of these strategies on all markets across the world. Successful marketers also need the personal potential for self-or-ganisation and problem-solving, whilst being equipped with conflict skills, cooperation ability, entrepreneurial thinking, flexibility in thinking and dealings, and the willingness to continually learn and develop.

The Master Degree Programme in International Marketing teaches the following:

• All professional competencies needed to meet the requirements for demanding activities in the area of international marketing

• The complete personal skill set to successfully fulfill management tasks

• Personal confidence for dealings with clients from different cultures and countries

• In-depth knowledge of business English

• A second foreign language

DIRECTLY LINKING YOUR STUDIES TO WORKING LIFE

Together with lecturers from renowned companies and your Captains we will accompany you along your acade-mic training path. Science meets industry: whatever you learn in terms of theoretical subject knowledge will be immediately applied in practice during the course of projects undertaken for business organisations. This approach will ensure that you have direct contact to the realities of professional life. Regardless of whether you studyon an extra-occupational or a full-time basis, you will independently enter a network of students, lecturers, researchers and companies with one common goal: sustainable success in industry.

WE ARE FORMING TOMORROW‘SBUSINESS WORLD

COURSE CONTENT

1 S T S E M E S T E R

01 02

2 N D S E M E S T E R

INNOVATIONMANAGEMENT

EMARKETING

INTERNATIONALMANAGEMENT

CUSTOMERMANAGEMENT

SECOND FOREIGNLANGUAGE

ENTERING FOREIGNMARKETS

CUSTOMERRELATIONSHIPMANAGEMENT

MANAGEMENTMODELS & STYLES

INTERNATIONAL PRODUCT& BRANDING POLICY

STRATEGICMANAGEMENT

HOW TO THINK AND ACTALONG INTERDISCIPLINARY

LINES

SECONDFOREIGN

LANGUAGE

CAREER PROSPECTS

Due to increasing market internationalisation and liberalisation, Masters in In-ternational Marketing are in great demand from companies active worldwide. Intercultural aspects of the job set high standards for future managers as regards technical and personal skills. An international marketer is clearly also able to execute marketing agendas for the local market.

Potential roles for Masters in International Marketing include:

• Head of Marketing Department

• Marketing Project Manager (market entry, product introduction)

• Product Manager

• Brand Manager

• Customer Relationship Manager

• Senior Export Executive

• Marketing Controller

INFO LOUNGESMeet our students!

Come along to one of our Info Lounges to find out all you need to know about the Master Degree Programme – our team would be glad to meet you. For

current dates and to register for the Info Lounges, visit www.campus02.at

Projects with companies

03 04

3 R D S E M E S T E R

4 T H S E M E S T E RSECOND FOREIGN

LANGUAGE

ECONOMICS

EBUSINESSAND ITS LIMITATIONS

MANAGEMENTDEVELOPEMENT

MASTER THESIS

BUSINESSETHICS

HUMAN RESOURCEMANAGEMENT

SECOND FOREIGNLANGUAGE

MASTER THESIS

CAREER OPPORTUNITIES

Potential areas of activity for graduates of the Master Degree Programme in International Marketing:

• Strategy development and formulation to develop and expand international markets

• International product and branding policy

• Customer relationship management

• Product and category management

• E-marketing

• Export with particular emphasis on supply chain management

• Marketing planning and controlling

• Intercultural external and internal communications

“Solid knowledge of the areas of management, leadership and international marketing management, as well as a number of courses targeting personal and organisational development: The Master Degree in International Marketing prepares you perfectly to explore international markets. What are you waiting for?”

Maximilian Keiper, BA, MA, (Graduate)Junior Product Manager • Sattler SUN-TEX GmbH

Find out more atwww.campus02.at/imsm

More information:Mag. Bettina StanglCAMPUS 02 University of Applied SciencesDepartment of International Marketing& Sales ManagementKoerblergasse 126, 8010 Graz+43 316 [email protected]

www.campus02.at

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