mAssignment4

This internship has taught me a lotHow to learn and,

that we should never give up.

Presentation tips from Jesse Desjardins, Garr Reynolds and Nancy Duarte .

served as a benchmark and helped in creating effective presentations.

Before

After

Five mistakes that should be avoided.

One- Too much info

Two- Not enough visual content

Three- Poor design quality

Four- Visual vomit

Five- Lack of preparation

Audience love stories- make use of it.

Analysis of HBR article

Ditch the discounts.

When the economy is at stake!

Given the market environment, I needto revamp my pricing strategy, But what should I do?

What’s wrong with discounts?

Smart companies adapt the prices!

Different customers have differentneeds and therefore place different

values on a given product or service.

Geographic pricing

Price discounts and allowances

Promotional pricing

Coming to adaptive pricing it’s tough to beat the airline and hotel industries

What should a company do?

It’s time to reprice for recovery

But how?

Introduce a lower priced version

Use promotions to avoid price discounting

Adapt products to maintain affordability- Decrease product size or volume

Unbundle services and add extra fees.

Withdraw recession- pricing tactics

Introduce new premium products

Increase the price of regular products

Offer new ways to experience luxury

Examples

Hyundai let buyers who lost their jobs return their vehicles. It thus avoided further price cuts- and in nine months fewer than 50 vehic-les were returned

A mid week special in a restaurant

Indian railway- Indian railway offers seasonal ticket for short distances as a method of pricing

Psychological processes that influence consumer responses to the marketing program

1. Motivation2. Perception

a. Selective Attentionb. Selective Distortionc. Selective Retentiond. Subliminal Perception

3. Learning4. Memory5. Made to stick

Purchasing Decisions

1. Key questions- what, why, when, where and product decisions are made by customer.

2. Five stage modela. Problem recognitionb. Information searchc. Evaluation of alternativesd. Purchase decisione. Postpurchase behavior

In what ways consumers stray from a deliberative rational decision process?

1. Decision behavior2. Decision making3. Decision heuristics

Recap

1. Key points to good presentations2. HBR- ditch the discounts review3. Kotler concepts

Declaration

Created byAkhila Polishetty, during an internship underProf. Sameer Mathur, IIMLucknow. www.IIMinternship.com

Thank you.