Mass media • term created in the 1920s in connection to radio networks, newspapers and magazines • designed to reach a large audience • some forms of mass media - books and manuscripts (rukopisy)– known for centuries • includes also Internet media - individuals can spread information
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Mass media term created in the 1920s in connection to radio networks, newspapers and magazines designed to reach a large audience some forms of mass media.
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Mass media
• term created in the 1920s in connection to radio networks, newspapers and magazines
• designed to reach a large audience • some forms of mass media - books and
manuscripts (rukopisy)– known for centuries
• includes also Internet media - individuals can spread information
Mass media include
• radio• television• magazines • newspapers• World Wide Web
1/ Entertainment2/ Public service
announcements (oznámenia)
Purpose
Press
• the oldest way of distributing information
• Issued daily, weekly, monthly, etc. • The Daily newspapers create two
large groups:1/ broadsheets (quality press) 2/ tabloids (popular press)
Tabloids
• a smaller newspaper format • tends to exaggerate (zveličovať)
sensational crime stories, gossip columns, deeply describes personal lives of celebrities and sports stars,
• so-called "junk food news"
the Broadsheets/
Quality press)
• large size• a category of
newspapers in national circulation in the United Kingdom distinguished by their seriousness