Mass Media - Kas114.pptx

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Philippine Mass Media

Are, Brent - Badillo, Marc - Kobayashi, Hiro - Lambino, JohnKAS114 Folk/Traditional Media Pre-Spanish EraIndigenous form of communicationWrote on barks of trees, leaves and bamboo tubesUsed knives, sharp toolsColored saps of trees as ink

Rosario-Braid, Florangel and Ramon Tuazon. 1999. Communication Media in the Philippines: 1521 1986 in Philippine Studies Volume 47, No. 3.Umalohokantown criersAnnounces new rules and regulations of barangay made by Datus; went throughout the barangays, annoucing in public gatherings the new lawsBarangays 30-100 families under one DatuAfter Umalohokan has cried the law, it is in effect alreadyUmalohokans carrying bells*

Puyat, Gil. 1959. The Philippines, Its Government and Administration in Pakistan Institute of International Affairs.Rosario-Braid, Florangel and Ramon Tuazon. 1999. Communication Media in the Philippines: 1521 1986 in Philippine Studies Volume 47, No. 3.

Development of LiteratureForms of literature during pre-colonial era:Maxim (kasabihan)Bugtong (riddle)Kumintang (war song) of the TagalogsFolk tale (tutul)Epic poetry (darangan) of the MaranaosWedding songs (hudhud) of Ifugaos

Rosario-Braid, Florangel and Ramon Tuazon. 1999. Communication Media in the Philippines: 1521 1986 in Philippine Studies Volume 47, No. 3.AmbahanTraditional poetry of the Hanunoo Mangyans (Oriental Mindoro)Written on bamboo in the Surat Mangyan, a pre-Spanish script. presents a human experience through a metaphor 3 types of Ambahan:Uses Hanunoo-Mangyan languageUses borrowed words (Buhid)Uses Spanish, Bisaya, Tagalog words

http://mangyan.org/content/ambahan-its-uses

AmbahanUsed by Mangyans to communicate with others using plants, animals and nature symbols to convey their thoughts and emotions about aspects of life.It is created by the Mangyans to serve practical purposes within the community. It is used by the parents in educating their children, by young people incourtingeach other, by a visitor inasking for foodand by a relativebidding farewell.The ambahan is used on those occasions when something embarrassing, unpleasant, delicate or even precious (as love) has to be said.http://mangyan.org/content/ambahan-its-usesPhilippine Mass Media in Spanish Colonial Period

Philippine Mass Media in Spanish Colonial Period1811 The first newspaper was established in the PhilippinesDel Superior Govierno Spanish Governor General EditorFocusing primarily on news from SpainEarly Colonial NewspapersMore literary than newsy in style (John Lent)often depended on satires, poems and news laced with sarcasm

Philippine Mass Media in Spanish Colonial PeriodLa Esperanza (1846)First daily newspaper catered to the Spanish eliteTo avoid trouble with censors, it dealt with non-controversial subjects such as religion, science, and historyDiario de ManilaSuppressed by the Governor General after 38 years of publication for allegedly inciting the Filipinos to rebel against the Spaniards.

Philippine Mass Media in Spanish Colonial PeriodEl Ilocano (1893)First local (regional) publication

El Hogar (1893)First publication for and by women

Philippine Mass Media in Spanish Colonial Period - Propaganda PeriodThe history of free press in the Philippines has its roots in nation realistic newspapers published in Europe and in the Philippines during the Spanish colonial regime. The aim was to raise the level of consciousness with respect to oppressive conditions prevailing in the country then. For most of these newspapers, however, their origin was elitist. They were mainly published and written by the so-called illustrados and read mostly by the same group.Philippine Mass Media in Spanish Colonial Period - Propaganda PeriodLa SolidaridadMouthpiece of the reformistsOrgan of the Propaganda MovementPublished in Spain First appeared in 1889With the policy "to work peacefully for social and economic reforms, to expose the real plight of the Philippines, and to champion liberalism and democracy.

Philippine Mass Media in Spanish Colonial Period - Propaganda PeriodNewspaper which advocated for Political ReformsKalayaan (1898) Official organ of the KatipunanLa Independencia (1898)Most widely read newspaper of the RevolutionLa Libertad and El Heraldo de Iloilo (1898)

Philippine Mass Media in Spanish Colonial Period - Other MediumsLiterature, Music, and Art

Kartilya, Ang Pag-ibig sa Tinubuang Lupa (Andres Bonifacio)Decalogue (Apolinario Mabini)Juan Luna and Felix Resurreccion-Hidalgo (paintings)Marcha Nacional Filipina (Lupang Hinirang) Julian Felipe

Francisco Balagtas (poet of the people)His works, including the popular Florante at Laura, instilled not only love of country but also fanned the flames of the spreading discontentment with Spanish rule

Philippine Mass Media in Spanish Colonial Period - Other MediumsThe use of the power of the pen by the early heroes to expose colonial exploitation and seek independence is perhaps the most important non-violent strategy for social and political reforms.

Philippine Mass Media in Spanish Colonial PeriodFolk Mediato provide the information, education and entertainment needs of the peoplecenaculo, pastores, pasyon, awit and corrido, balagtasan, balitao, and duplo

The Evolution of Philippine Press3 kampo1. Mga nakikisama sa panahon- Gawin ang gusto hanggat walang batas na nilalabag at kumikita2. Mga Purista- paghihiwalay ng gobyerno at midya3. Mga nasa gitna - case by case basis

The Evolution of Philippine PressGinamit ang midya as isang gamit ng oligarkiya upang maprotektahan ang kanilang interes at kapangyarihan.Kahit tinapos ni Marcos ang free press noong Martial Law, hindi mo naman masasabi na malaya nga ang midya bago at pagkatapos ng panunugkulan ni Marcos.Maraming mga miyembro ng midya ang nasa ilalim pa din ng korupsyon.A question of interestsMadalas nagkakaraoon ng pagka kaiba ng mga detalye na ini rereport ng midya- dahil sa mga bias ng iba't ibang organisasyon at publishers.

Rationalizing EthicsMaraming isyu patungkol sa ethics sa midya, lalo na pagdating sa mga advertiser, sa pagtataguyod ng mga adhikain at sa pagpapayag na magsulat ang mga opisyal ng gobyerno.Freedom from ownersKahit bawal magmay-ari ang isang tao ng mga dyaryo, stasyon ng tv at iba pa, maaring ma impluwensiyahan ng mga taong nag invest sa mga ito upang kumita.

A logical Partner/A new Dangerous PartnerIsang magandang source ng balita ang mga Non Government Organization (NGO) dahil sa pagiging malapit nila sa realidad ng buhay at kawalan ng makasariling motibo. Ngunit mayroon pang isang gumagamit ng midya upang maipahayag ang kanilang saloobin sa isang isyu- ang mga na halal ng opisyal ng gobyerno. Ayon sa awtor, dapat magkaroon ng linya ang pag gamit ng mga opisyal na ito sa midya.An Overdose of LawIsang mainit na debate pa din ang pagbabawal sa mga politiko na gamitin ang midya sa kanilang kampanya tuwing eleksyon, dahil umano ay nagkakaroon ng harang sa pagitang nga mga nasa taas at nasa baba na tumakbo sa mga posisyong ito na kinakailangan ng malaking pera.

Orly and His Little PlotIsang batas na naihain ang gustong tanggalin ang monopolyo sa mga kompanyang midya, ngunit maaring magamit ito upang mas lalong ma kontrol ito ng pamahalaan.A media dilemmaPaano nga ba dapat ilabas ng midya ang mga pangyayari kaugnay sa mga sensitibong kaso at istorya? Dapat bang iuna ang balita kesa sa buhay ng iba?

News Subject or News VictimMinsan, kahit hindi pa napapatunayan ang isang akusasyon ay nasisira na ang kanilang imahe dahil sa mga haka hakang balita.

Ms. Arenas and her Captive MediaMay mga taong nagpapansin, at pinapansin ng midya at nilalagay sa balita kahit hindi naman dapat kapansin pansin. At nagagamit pa ang midya sa kanyang pang iimpluwensiya.Media's Own FrankesteinDahil sa pagiging ma impluwensiya ng showbiz sa pang araw araw nating pamumuhay, maraming mga reporter nito ang nagiging mayaman dahil sa kanilang koneksyon at nepotismo- at nagiging "Frankenstein" ng midya.

A superflous reminderKahit bigyan ng isang wallet size na kopya ang mga miyembro ng midya ng "code of ethics", walang epekto ito kung hindi ito naipapatupad.Journalism by VoteDapat nga bang sundin ng midya ang tradisyonal na nilalalagay sa mga diyaryo o telebisyon o subukang magbigay ng mga magagamit na kaalaman?20 years behind the timesIsang pagtalakay sa hindi raw pagunlad ng mga diyaryo kumpara sa ibang porma ng midya.

A call to public vigilanceKelangang maging alerto ang mga mamamayan sa kanilang pagtanggap ng mga balita.

The Great VoidNewspaperUnexplained MurderBald News and Bold opinionNewspaper = BusinessOrder of Priorities

The Under Reported EnvironmentSense of MissionMarket OrientedIgnorance of the EnvironmentMedia = Commodity

What are newspapers brought for?Tabloid cant afford , excitementBroadsheet can afford, Information

Bad Survey, Bad ReportingThe Credibility of SurveyFacts

Informed doggedness, not ignorant insistence No questions -> No truthReporters IgnoranceCommunication vs. AestheticsArtistic =/= good workWrite something fresh, familiar, and informativeFrom print to broadcastWriting for television scriptWriting to be listened to

Kakulangan sa mataas na uri ng teknolohiyaHeograpiya MabagalMaliit ang sakopMas maraming pamamaraanMas malawak ang sakop (Barangay-Global)

Dati at NgayonImpormasyon(Mensahe)MEDIAIssues of function, structure, and attributes a means of cultural expression in the case of the indigenous media; as tools of colonial masters to serve their objectives; for commerce, education, and entertainment; watchdog in harmonizing various interest Ownership whether owned by government, or joint government-private and community

(3) Policy issues and legal framework press freedom, forms of control codes and censorship

(4) Indicators balance, pluralism, social justice and equity, access, ethics, literacy and freedom of informationReferences:Puyat, Gil. 1959. The Philippines, Its Government and Administration in Pakistan Institute of International Affairs.

Rosario-Braid, Florangel and Ramon Tuazon. 1999. Communication Media in the Philippines: 1521 1986in Philippine Studies Volume 47, No. 3.

Santos, Vergel O., Wrestling Press Ethics: A Collection of Essays. PPI,1994.