Mass Email Users Group Meeting November 27, 2012.

Mass Email Users Group Meeting

November 27, 2012

Agenda

• Welcome• Leadership/Governance• Mobile email presentation

(Christina Morgan)• Email template development

(Lisa Case)• Member retention in Lyris

(Hope Johnson)

Leadership/Governance

• IT Governance Video • Communities of Practice - information

on CoPs including links to charters, schedules, etc.

• Please stick around after meeting if you are interested in helping lead MEUG.

Communities of Practice

• Part of the IT Governance Process which sets the direction for work in IT

• Formed by IT professionals coming together to figure out how to implement these directives

• IT priorities for 2012-2013o Alignment of IT staff across UMNo Clarify IT prioritization processo PeopleSoft Upgrade Projecto E-learning technology infrastructureo Reduce costs of administrative

functions such as ITo Develop an IT risk framework for

security and privacy

What is a Community of Practice (CoP)

How Do CoPs Get Work Done?Formal CoP

• Has a specific charge from IT Leadership based on priorities from the governance process

• Has a leader, but anyone can participate

• Self governing, writing its own formal CoP charter and operating procedures

• Current formal communities of practice: IT Leadership, Help Desk Consolidation, Information Security Framework, E-learning

Informal CoP

• A group of people with a topic or problem that they wish to explore

• Not given a specific charge as part of the governance process

• Still must have leadership and charter

• Current informal communities of practice: Net People, Code People

Coding Email for Mobile

Before we begin

Code example: http://giving.umn.edu/email/archive/FY13/mobile-template.html

Sample Litmus report:https://morganrainey.litmus.com/pub/a/e060909/email_clients

ChallengeA significant amount of our mass email is

being opened on mobile devices.

GoalCreate mobile friendly emails.

Mobile Email Studies:Fun Facts

• 90% of smartphone owners access the same email account on mobile and desktop. ExactTarget– “The 2012 channel preference survey” (2012)

• 78% Of U.S. Email Users Will Also Access Their Emails Via Mobile By 2017 – Forrester Research “Email Marketing Forecast 2012 – 2017″ (2012)

Let’s Look at the Code!

img[id="screenshot"] { width: 325px !important; height: 106px !important; }

Quick Tips

• Use percentage instead of fixed pixels.• One column layout is more dependable• You can hide certain elements (e.g.

pictures) depending on registered screen width.

• Embrace the chaos, graceful degradation, and managing expectations

Comments?

Member Retention Policy

MEMBER RETENTION POLICY

Policy Overview

• Each month at the beginning of the month, the Messaging & Calendaring Services Team reviews lists and identifies ones that have not been used in 6 weeks

• The team sends notices to the list administrators informing them that they have 3 days to clean up their list members or the members will be removedo List administrators are not removedo List content and reports are not affected

Purpose of the Policy

• Keep service operational by keeping our member licenses under the 2 million member limit

Lyris Metrics

• We continue to get closer to our member license limit

• Our daily use ranges from 2-18% of our member licenses

Member License UsageToday's member count: 1,855,685

• 618,863 UMF Global External List (GEL)

• 140,674 Internet IDs on Global Internal List (GIL)

• 1 million used for Type 3 (i.e., list admin loaded) members

70% of the Type 3 members already exist on the GEL and GIL