Glen Smith Horse’s Arse
Mass Customisation and the One-to-One Future (Glen Smith)
May 20, 2015
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Glen Smith
Horse’s Arse
Another Horses Arse
Yet Another Horses Arse
Some Saddles
More Saddles
Lots of Horse Riders
SaddlersHighly Skilled
Mass Production
Lots of Pain
Sooth that Bot
Design It
Slow and expensiveHighly Skilled
A Box on Wheels
1929
2009
Lots of Boxes on Wheels
Takes Ages to Design
Very BoringVery Repetitive
No Time to Innovate
Automate That Design
Automate that Design
Not Very Popular
Nothing to Do
New Ideas
Before
After
•10% Reduction in Fuel•16% increase in capacity•20% saving on CO2 emissions
The Results•Used Design Automation to get ahead•Worked Smarter not Harder
The Future•Mass Customised products for Mass Produced Prices
The One to One Future
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