Maslow’s Hierarchy of needs.
Maslow's Hierarchy of Needs for making better advertising.
May 10, 2015
You can make better ads if you try to go high as possible in Maslow's hierarchy of needs.
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Maslow’s Hierarchy of needs.
Maslow’s Hierarchy of needs.1. Physiological needs: hunger, thirst, warmth, pain avoidance,
sexual release2. Safety needs: housing, clothing, financial and physical activity3. Love and belongingness needs: social acceptance and
personal intimacy4. Esteem needs: feelings of adequacy and achievement, approval,
prestige, social status5. Self-actualization needs: the need to understand, cognitively
and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential
Maslow’s Hierarchy: basic need
1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release
Take the highest ground
● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status
● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential
Maslow’s Hierarchy: basic needs
1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release
Take the highest ground
● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status
● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential
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