Mascara

Eye CosmeticsEye Mascara

Mascara

Mascara• Mascara is intended to darken,

thicken, and lengthen the lashes to make them more noticeable.

• Mascara formulations can be roughly divided into two different types:

1. Water resistant2. Water proof

Mascara Composition:-• Water resistant mascara contains-1. Waxes2. Polymers3. Pigments 4. Water-based emulsion

• The water helps to contribute to the enhanced lash attributes by absorbing into the lash, bloating its diameter by as much as 30% and in many cases forcing the lashes to curl.

• The waxes are emulsified into the water creating a thick, creamy texture that glides onto the lashes in a thick film that resists fading, abrasion, and flaking throughout the day, but still easily removed with warm water and soap.

• Polymers are often included to bind the mascara to itself as well as to the lashes.

Water proof Mascara• Consumers who desire the longest lasting

mascara will select the anhydrous waterproof formulations which contain little to no water and deliver very durable, but difficult to remove films.

• Water proof mascaras usually use hydrocarbon solvents and anhydrous raw materials.

• They provide a long wearing film on the lashes, which is resistant to water, smudging, and smearing.

• Its anhydrous nature makes it more difficult to both apply and remove and it may have eye irritation potential.

• Other forms of mascara are available such as-

1. Clear mascaras,2. Waterproofing topcoats,3. Pearlescent topcoats,4. Lash primers.

Product application• Mascara is applied generously to upper lashes

and to a lesser extent to the lower lashes.

• Color choice of mascaras can change the look obtained.

• For instance, on light haired individuals brown mascara can be used for a softer, more natural look.

• Black or brown-black is best for deeper skin tones or for a more dramatic look.

Mascara applicator Technology • Consumers will

typically judge a better mascara applicator as one that creates more clumps of lashes that are uniformly spaced apart.

• However, different consumers apply their mascara for different end looks – some aspiring for only a few (spiky) clumps of lashes, others working towards well-seperated lashes.

• Mascara applicator is simply a metal wire bent back upon it into two parallel wires.

• Bristles, typically made of nylon, are inserted between the bent wire and it is twisted around to form a helical arrangement of bristles.

• The bristles are very effective at depositing mascara onto lashes, but excessively large clumps of lashes, uneven lash separation, and the need for compensatory grooming of the lashes.

• Innovations include tapering the end of the applicator, curving the brush, hollow bristles, changing the diameter or length of the applicator, and even cutting shapes out from the applicator’s profile to create channels within the collection of bristles.

Other eyelash treatments• False eyelashes may be applied as entire strips

or as individual groups of lashes.• They are adhered to the eyelid with a non-

permanent adhesive.• This allows easy application and removal at the

end of the day.• Lash tinting- application of a semi synthetic

permanent dye for color that lasts about a month.• Lash perming• Eyelash extension • Eyelash transplant