The Tipping Point. . . The UNTOLD Story By MaryBeth Smith, GCFP, www.HoustonFeldenkrais.com
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The Tipping Point. . .
The UNTOLD StoryBy MaryBeth Smith, GCFP, www.HoustonFeldenkrais.com
Malcolm Gladwell, 2002How little things
can make a big difference
[and they might not beWhat you think!]
OMG! OUR LUCKY BREAK!The Scripps National Spelling Bee!
Jairam Jagadeesh Hathwar
CATAPULTED OUT OF UTTER OBSCURITY
popularity
F#*%
POPULAR
The power of the few. . .Strategic influencers and allies
IN YOUR BACK YARD
Connectors
Mavens
Salespeople
BE CONTAGIOUS!
HOW TO STOP OUR EPIDEMIC
#FAILGo after peopleJust for whatYou want themTo doFor YOU
#FAIL
#FAIL
How to be contagious
1-Ask the right questions
And then,
LET
THEM
TALK
2 -Teach and empower others to be contagious, too!How to practice
How to talk about their own experience
3-find affinity groupsThink Psychographics
Instead of
Demographics
Who shares our vocab?
Who seeks quality over quality?
What to do next?
We’ve been confused, not contagious
We are the ones we’ve been waiting for
BeContagious
MaryBeth Smith, GCFP www.HoustonFeldenkrais.com
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