Mary Lai MBA, BSc(Hon) Email: [email protected]@gmail.com Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant,

Mary LaiMary LaiMBA, BSc(Hon)

Email: [email protected]

Jack LamJack LamMSc(E-Commerce), BEng(Hon),

Chartered Certified E-Commerce Consultant, OCP-DBA, OCP-ID, OCP-AD, CSA-DBA, SCJP

Email: [email protected]

DFM2103 – Information Technology DFM2103 – Information Technology for Communication (ITC)for Communication (ITC)

© Copyright 2012

City University of Hong City University of Hong KongKong

mailto:[email protected]

mailto:[email protected]

2 Prepared by Mary Lai & Jack Lam

Lecture 11: Internet & Mobile Marketing

• Internet Marketing

• Mobile Marketing


Internet Marketing


What is Internet Marketing (1)


• Internet Marketing usually refers to: E-commerce i-marketing eMarketing Online Marketing Web Marketing

What is Internet Marketing (2)


• Internet Marketing also includes: Blog Emails Online Article Online Press Release Banner Advertising Search Engine Optimization Search Engine Marketing Social Media Network

Why it is important?


Types of Internet Marketing


• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Digital Asset Optimization (DAO)• Viral Marketing• Email Marketing• Affiliate Marketing• Blog Marketing

Search Engine Optimization


• Search Engine Optimization (SEO) is the process that enable your site to appear higher in a list of search engine results and generate targeted traffic.

Search Engine Marketing


• Search engine marketing, or SEM, is a form of Internet Marketing. It is paid advertising within search engine results through Google, MSN, Yahoo and other search engines.

Digital Asset Optimization


• Digital Asset Optimization (DAO) is the new trend in Search Engine Optimization. Promoting your digital assets like videos, images, documents, presentation through digital media channels.

Viral Marketing


• Viral marketing and viral advertising is marketing technique induces Web sites or users to pass on a marketing message to other sites or users and create a word of mouth.

Email Marketing


• Email marketing is process of promoting a product or service or an idea by sending direct emails to the target customer.

Affiliate Marketing


• Affiliate marketing is the marketing of products through an affiliate system. Technique that uses affiliates in order to generate leads.

Blog Marketing


• Blog marketing is process of promoting a Business via blogs.

• Wordpress, Blogger, Typepad etc.

Importance of Internet Marketing


• Drive high quality traffic to the website• Increase sales leads from customers• Build brand visibility in online• Increase profile against their competitors• Target a global audience• ROI tracking easy

Mobile Marketing


What is Mobile Marketing


• Anywhere – anytime• Mobile marketing is mostly intiated by the

user• From exposure to involvment• Get in the pocket

• Mobile marketing reaches the users where marketing have not been before

• Perfect tracking and response media

Why Mobile Marketing?


• 1 billion people have access to Internet via their computer

• 1.2 billion televisions world wide• Over 4 Billion Mobile Phones world wide

Why Mobile Marketing?


• It’s the next mass medium… the new internet• Mobile is the best and most innovative way to

get close to consumers – delivering highly personal brand experiences

• Mobile can make old media new again• Mobile is a natural extension of your multi-

channel campaigns.

Build your own mobile website in 5 minutes for free

http://www.mobisitegalore.com



~ Q & A ~


~ THE END ~

Mary Lai MBA, BSc(Hon) Email: [email protected]@gmail.com Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant,

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