Maruti Suzuki Final Project

7/31/2019 Maruti Suzuki Final Project

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INDEXINDEX

CCHAPTERHAPTER TOPIC TOPIC PAGEPAGE

NNOO..

1.1. INDUSTRY PROFILEINDUSTRY PROFILE

2.2. CCOMPANYOMPANY PROFILEPROFILE

3.3. PPRODUCTRODUCT PROFILEPROFILE

4.4. OORGANIZATIONRGANIZATION PROFILEPROFILE

5.5. R R ESEARCHESEARCH MMETHODOLOGYETHODOLOGY

1 I1 INTRODUCTIONNTRODUCTION TOTO THETHE TTOPICOPIC

2 S2 STATEMENTTATEMENT OFOF PROBLEMPROBLEM

3 O3 OBJECTIVESBJECTIVES OFOF THETHE STUDYSTUDY

4 R 4 R ESEARCHESEARCH DDESIGNESIGN

. F. FORMULATIONORMULATION OFOF HYPOTHESISHYPOTHESIS

. D. DATAATA SSOURCESOURCES

. D. DATAATA CCOLLECTIONOLLECTION MMETHODSETHODS

. S. SAMPLEAMPLE DDESIGNESIGN

5 S5 SCOPECOPE OFOF THETHE STUDYSTUDY

6 L6 LIMITATIONSIMITATIONS OFOF THETHE STUDYSTUDY

6.6. TTHEORETICALHEORETICAL BACKGROUNDBACKGROUND OFOF THETHE STUDYSTUDY

7.7. AANALYSISNALYSIS & I& INTERPRETATIONNTERPRETATION OFOF DATADATA

8.8. FFINDINGSINDINGS, S, SUGGESTIONSUGGESTIONS & C& CONCLUSIONONCLUSION

11 AAPPENDICESPPENDICES

22 AANNEXURENNEXURE

33 BIBLIOGRAPHYBIBLIOGRAPHY



1. INDUSTRY PROFILE: -

The first motorcar on streets of India was seen in 1898.

Mumbai had its first taxicabs in the early 1900. Then for the next fifty years

cars were improve to satisfy domestic demand. Between 1910 and 20’s the

automobile industry made humble beginning by setting up assembly plants in

Mumbai, Calcutta and Chennai. The import/assembly of vehicles grew

consistently after the 1920’scrossing the 30,000 mark in 1930. In 1946, premier

Automobile Ltd. (PAL) earned the distention of manufacturing the first car in

the country by assembling ‘Dodge DeSoto’ and ‘Plymouth’ cars at its Kurla

plant. Hindustan Motors (HM), which started as a manufacturer of componentsto graduate to manufacture cars in 1949.

In 1952, the GOI set up a tariff commission to devise regulation

to develop an indigenous automobile industry in the country. After the

commission submitted its recommendation, the GOI asked assembly plants,

which did not have plans to set up manufacturing faculties, to shut operations.

As a result General Motors, Ford and other assemblers closed operations in the

country. The year was 1954 and this decision of the government marked a

turning point in the history of the Indian car industry. The GOI also had a say in

what type of vehicle each manufacturer should make. Therefore, each product

was safely cocooned in its own segment with no fears of any impending

competition. Also, no new entrant was allowed even though they had plans of a

full-fledged manufacturing program. The restrictive set of policies was chiefly

aimed at building and indigenous auto industry. However the restriction on

foreign collaborations led to limitation on fears of technological through

technical agreements.

The other control imposed on carmakers related to production

capacity and distribution. The Goal control even extended to fixation of cars and

dealer commission. this triggered the start a protracted legal battle in 1969

between some carmakers and Goal simply put, the three decades following the

establishment of the passenger car industry in India and leading up to the early

1980s proved to be the



‘Dark ages’ for the consumer, as his choice throughout this period waslimited to the model viz. Ambassador and Padmini. It was only in 1985, after

the entry of Maruti Udyog that the carmakers were given a free hand to fix the

prices of cars, thus, effectively abolishing all controls relating to the pricing of

the end product.

In the early 80’s,a series of liberal policy changes were announced

marking another turning point for the automobile industry. The GOI entered the

car business, with a 74% stake in Maruti Udyog Ltd (MUL), the joint venture

with Suzuki Motors Ltd of Japan.



2: COMPANY PROFILE : -

Maruti Udyog Limited, a joint venture of Government of India and Suzuki

Motor Corporation of Japan, has been leader of the Indian car market for 15 years. Its

manufacturing plant, located some 25kilometres south of New Delhi in Gudgoan, has

an installed capacity of 350000 units per annum.

The company has a portfolio of eight products, including the 800 cc Omni,

premium small car Zen, international brand Alto and Wagon R, off roader Gypsy, the

mid sized Esteem and luxury Baleno.

Mini car Maruti 800, India‘s number one car since1968, has the lowest

manufacturing cost in the world its sales are currently double of the number two model

in the domestic market.

Maruti has about 60 per cent share of the Indian car market where 12

manufacture including global players, are competing .the company sold about 3.30000

passenger cars and 5900 Gypsy vehicles in the domestic market in 2000-01 it also

exported Vehicles to 235000.

Marui contribution as the engine of the growth of the Indian auto industry

indeed its impact on the life style and psyche of an entire generation of Indian middle

class, is widely acknowledged. Its emotional connect with the customer continues.

Last Years, J D Power’s Survey on Customer Service rated Maruti as number

one, the first time ever a market leader anywhere in the world topped in customer

service as well . Customers also rated Maruti Esteem as the number one entry mid size J

D Power’s Survey on initial Quality. In keeping with its leadership position Maruti

supports safe driving and traffic management through mass media messages and a state-

of-the art driving training and research institute that is manages for the Delhi

government.

Maruti’s channel partners own and manage 229 sales outlets across 141 Indian cities.

The service network covers nearly 725 towns and cities, bolstered by over 1400

authorized service stations.

The company’s turnover of over $ 2bn in 2000-01 included about a $ 100 mn

contribution from after market sales of spare and a marginal contribution from Maruti

branded car accessories.



2.ACHIEVMENTS OF COMPANY : -

i) ISO 9001:2000: -

In 2001, Maruti Udyog Ltd. becomes one of the first automobile

companies anywhere in the world to get an ISO 9000:2000 certifications.

In May 1995, Maruti got ISO 9002 certification:- The auditor for this

covered quality assurance in production, installation, marketing and sales as

well as service. Maruti were also one of the first companies in the world to

pioneer ISO 9000 certification for his dealers.

In October 1993, MUL passed the Conformity of Production (COP) Audit,

which is based on a European Union Directive. This authenticated our quality

system and testing facilities for export to Europe.

ii) Employee Quality Measures: -

TS 16949:2002:

The TS 16949 standard, brought out by ISO in the year 1999.

Is an extension of the ISO 9001:2000 standard that prescribes Quality

management system requirement that are specifically applicable to the

automotive industry.



AFTER QUALITY POLICY (MUL):

ETHOS:

Our employees are our greatest strength and asset it is this underline

philosophy that has molded our workforce into a team with common goal and

objective. Our employee’s management retail ship is therefore characteristic by,

Participative management

Teamwork and Kaizen

Communication and Information Sharing

Open Office Culture for Easy Accessibility.

To employment this philosophy, we have taken several measures like a

flat organization structure. There are only three levels of responsibility ranging

from the board of director, divisions heads two department heads. Other visible

futures of this philosophy are an open office common uniforms (at all levels)

and a common canteen for all. This structure insurance better communication

and speedy decision making processes it also crates an environment that builds

trust, transparency and a sans of belonging amongst employees.

EMPLOYEE QUALITY MEASURES: -

Kaizen is based on the concept of making incremental improvement in

Maruti products. It incorporates.



2. COMPANY PROFILE

2.1: INTRODUCTION OF THE COMPANY:

The company Automotive Manufacturers Pvt. Ltd. family owned

concern owned by Mr. Misharilal Bafna in 1982, and registered in 1984. Its Head

Office is situated in Nashik (Ambad).

Initially Automotive Manufacturers Pvt. Ltd has 2 branches at the following

places: -

1) Nashik

2) Daman

Later Automotive Manufacturers Pvt. Ltd spread her business in

Nagpur, Nanded and Dhule. Annual turnover of Automotive Manufacturers Pvt.

Ltd group is Rs.120 crore for the year 2006-2007. Automotive Manufacturers

Pvt. Ltd Ambad has annual turnover for the year 2006-2007 is Rs. 7 crore.

In. Automotive Manufacturers Pvt. Ltd Group their are two Directors

1) Mr. Sanjiv M. Bafna.

2) Mrs. Anjali S. Bafna.

Automotive Manufacturers Pvt. Ltd also have 3 additional workshops in

Nasik District at

1) Satpur

2) Dwraka and

3) Ambad

Total employee of. Automotive Manufacturers Pvt. Ltd is 1500 in Nasik

district. They had been achieving their target of sales of average 150 cars per

month.



Automotive Manufacturers Pvt. Ltd has the following departments doing

the separate work like: -

1) Marketing 2) Finance 3) Account 4) Administration

5) Accident 6) Accessory and 7) True Value.Separate Department Manager heads each department.

All the staff is totally trained by Maruti Udyog. The policy of

Automotive Manufacturers Pvt. Ltd. is to provide customer satisfaction through

quality service based on consistency, consciousness and systematic approach.

Automotive Manufacturers Pvt. Ltd. has totally an annual turnover is Rs.

7 Crore. It sells around 1500 to 1700 vehicles annually. It also boasts the fact

that 50% of all Maruti vehicles running on the road in Nasik district are from

Automotive Manufacturers Pvt. Ltd. Automotive Manufacturers Pvt. Ltd has

achieved phenomenal growth in a short period of time since its inception in the

local market. It is Leader Company for the selling of Maruti vehicles in Nasik

district.

Automotive Manufacturers Pvt. Ltd. has got ISO 9002 Certificate for

well services. Automotive Manufacturers Pvt. Ltd also maintain the quality

policy as below,



2.2: ADDRESS OF THE COMPANY:

QUALITY POLICY

“CUSTOMER SATISFACTION



2.3: MANPOWER OF AUTOMOTIVE MANUFACTURERS

PVT. LTD: -

NANDED

AUTOMOTIVE

MANUFACTURERS PVT.

LTD.

NANDED HYDRABAD

ROAD,

NANDED – 431 604.

TEL.: (02462) 245261 –

241599.

FAX: (02462)231199

NAGPUR

AUTOMOTIVE

MANUFACTURERS PVT.

LTD.

34 / 3. KACHI – MET.

AMRAVATI ROAD,

NAGPUR – 440 023.

TEL.: 2500021 /22 / 23.

FAX: 25022123

DAMAN

DILIP JYOTI GUEST HOUSE

NEAR JAMAT KHANA,

MAIN ROAD, NANI

DAMAN – 369210

TEL.: (02638) 55500

DHULE

AUTOMOTIVE

MANUFACTURERS PVT.

LTD.

OPP. GURUDWARA.

MUMBAI AGRA ROAD,

DHULE – 424 003.

TEL.: 239201 – N5

FAX: 239202

STOCK YARD OFFICE

AUTOMOTIVE MANUFACTURERS PVT. LTD

GAT NO. 82 / 2AMBE BAHULA ROAD,VILHOLI,

TAL & DIST – NASIK.

TEL.: 2336171.



FOLLOWING DEPARTMENTS AND MANPOWER SHOWS IN

CHART FORM (In Numbers): -

SALES

FINANCE

TRUE VALUE

ADMINISTRATION

ACCIDENT

ACCESSORY

SPARE PARTS

WORKSHOP

HELPERS

PDI

EDP

DEPARTMENTS MANPOWER

SALES 45 FINANCE 12

TRUE VALUE 25

ADMINISTRATION 19

ACCIDENT 10

ACCESSORY 06

SPARE PARTS 10

WORKSHOP 50

HELPERS 42

PDI 06

EDP 03



2.4: INDUSYRY STRUCTURE

The Indian car industry can be classified, based on the prices of the car,

into the ’small’ car or the economy segment (up to Rs0.25mn), mid –size

segment (Rs 0.25 - 0.45mn) luxury car segment (Rs 0-45-1mn) and super

Luxury car segment (above Rs1mn).

The models in the car market can be fitted to different segments as given

below

For passenger cars can be segmented on the basis of the user segment as

those bought by taxi operators, government/non government institution,

individual buyer’s etc. A major portion of the demand I India accrues mainly

from personal vehicle owners.

3. PRODUCT PROFILE

1) MARUTI 800:

CATEGORY MODELS Economy segment (up to Rs 0-25mn) Maruti, Omni, Maruti 800, Padmini

Mid-size segment (Rs0.25-0.45mn) Primer 118NE,Ambassador Nova, Fiat

Uno, Zen, Hyundai Santro, Daewoo

Matiz, Tata Indica, Maruti 1000,Contessa

Luxury car segment (Rs0.45mn) Peugeot 309,Tata Estate, Tata sierra,

Maruti Esteem, Ceilo Executive, Honda

city, Mitsubishi Lancer, Ford Ikon, Opel

Astra, Fiat Siena, Opel Corsa, Daewoo

Nexia, Hyundai Accent.

Super luxury segment(Above Rs1mn) Mercedes Benz and other imported models



Maruti 800 is one most small family related comfortable car, which

come under Economy segment. It is mostly sellable by the Maruti Udyog. It has

been most good performance by the buyers. And also good result of it. Since

1982 has been started production of this car.

Maruti 800 is give following comfort features:

FAVOURITE DRIVE:

The Maruti 800 has revolutionized the driving

landscape of India. There’s not a road, a corner or a highway where you will not

find the Maruti 800.

Maruti 800 is give following comfort features:

.

ECONOMICAL DRIVE:

The Maruti 800 helps you beat the rush as the inflation. It is the single

choice when it comes to a value for money car. Its unbeatable purchase price

and its lowest cost per kilometer amongst petrol vehicles have earned it the title

of the “Best Economy Car: in the NFO Automotive Autocar 2002 India Total

Customer Satisfaction Study.

SMOOTHER DRIVE :

The McPherson strut suspension (front only) Maruti 800 gives a smooth

ride even over the roughest roa

SAFER DRIVE:

Ride with your loved ones in complete peace of mind, thanks to the

Maruti 800’s standard safety features like high mount stop lamp, collapsiblesteering, rear seat safety belts and side impact beams.



COOL DRIVE:

Experience the amazing cooling power of Maruti 800’s air

conditioning, even the hottest of days.

MARUTI 800 COMES IN FOLLOWING IMPORTANT FEATURE:

Maruti 800 – Standard E1

Maruti 800 – Standard E1 (Metallic)

Maruti 800 – Standard E2

Maruti 800 – Standard E2(Metallic)

Maruti 800 Air Conditioner E1

Maruti 800 Air Conditioner E1 (Metallic)

Maruti 800 Air Conditioner E2

Maruti 800 Air Conditioner E2Metallic)

: E1:- (Euro 1) Euro 1 is the type of engine. E1 engine mean Carbonate engine

: E2:- (Euro 2) Euro 2 engine mean MPFI (Multi Point Fuel Injection) engine. It is

Computerize engine. Its helps to reduction in petrol consumption. And increase in

average.



SPECIFICATION OF MARUTI 800:

Dimensions:

Overall Length 3335 mm

Overall width 1440 mm

Overall height 1405 mm

Wheelbase 2175 mm

Minimum Turning Radius 4.4 m

Ground Clearance 170 mm

Seating Capacity 4 Person

Engine:

Type 4 stroke cycle,

Water cooled

SOHC (1c2v)

No. of cylinders 3

Piston displacement 796 cc

BRAKES:

Front Disc

Rear Drum

TYRES:

Tyre Size (Redial) 145/70 R-

12

CAPACITY:

Fuel 30 liters (E1)

28 liters (E2).

COLOURS PRESENT IN MARUTI 800:

• Aqua Blue

• Bright Red

• Bronze Mist

• Mountain Mist

• Superior White

• Silky Silver.



2) MARUTI OMNI:

Maruti Omni is also one Economy Segment car. It comes with following

feature:

BIG:

Big size does matter. Nothing exemplifies this better than the Maruti

Omni. Backed by the expertise of India’s largest and most trusted car

manufacture, here’s car that’s designed to fit everything, and fit easily into your

lifestyle. Giving you all the benefits of a big car, packed into a compact van.

TECHNOLOGY:

The Omni comes with an MPFI engine. Conforming to stringent Euro IIemission norms. Promising a cleaner, greener environment. And healthier air for

our future generation to breathe.

SEFETY:

Trust the Omni to keep you and dear ones cocooned in safety. Standard

feature like side impact door, drum brakes, high-mount rear stop lamp, ELR

type seat belts and laminated wind-shield all give you absolute peace of mind.

VERSATILLITY:

The Omni is as versatile at work as it is at play. Its ample space allows

the Omni to comfortable double up as a school bus, a staff car, a getaway car…

the possibility are endless.

ECONOMY:

Omni is the most problem-free and economical vehicle to own and

maintain. Which means you can enjoy your Omni for a longer time, for muchless money.



MARUTI OMNI COMES IN FOLLOWING SPECIALISATION:

Maruti Omni comes in marker in various special use and

special uses like as bellow:

A} Omni Ambulance.

B} Omni Cargo.

C} Omni LPG. (Permitted for 5 Sitter).

D} Omni Petrol. (Permitted for 8 Sitter).

E} Omni CNG.

SPECIFICATION OF MARUTI OMNI:

Dimensions:




Wheelbase 1840 mm

Minimum Turning Radius 4.1 m


Engine:

Type 4 stroke cycle,

Water cooled

No. of cylinders 3


BRAKES:

Front McPherson strut

Rear Leaf spring with

shock absorber

TYRES:

Tyre Size 4.50-12-6PR ult

CAPACITY:

Fuel 36 litres



: COLOUR PRESENT IN MARUTI OMNI:

A} Maruti Omni (Petrol):

a) Metallic Mountain Mist.

b) Superior White.

c) Metallic Starlet Silver.

d) Metallic Coral Beige.

e) Metallic Moonbeam Silver.

B} Maruti Omni (LPG):

a) Superior White.

3) MARUTI ZEN:

Maruti Zen is also one Mid-size Segment car.

It comes with following feature:

Maruti Zen is fresh European styling. Feline and aggressive posture.

Redesigned ergonomic seating. Thoughtful little improvements. Keen attention

to detail. Along with its unbeatable performance, renowned reliability,

matchless safety and frugal behavior, it offers you an automobile none else can

match. It is time to surrender to the new Zen.

PREDATORY POWER :The 16-valve all-aluminum MPFI engine and the 16-bit microprocessor

ensure that you are first off the block at the traffic light. With a class – leading

power to weight ratio of 7804 bhp / tonne, it leaps from 0 to 60 Kmph at the bat

of an eyeld. Add to all this, the speed sensitive electronic power steering in the

Lxi and Vxi version and you have a predator on the prowl

SUPREME COMFORT:



Enjoy the new ergonomic seating thoughtfully crafted in plush two -

tone upholstery. The metal and leather clad gearshift increases your sensory

connect with the car while the center console houses CDs cassettes drink cans,

coins and even your hand phone. While you enjo6y the speedometer needlerising along the new sporty meter cluster, those seated at the back can rest their

necks on the head rest and catch a cat – nap before the next chase.

IMPREGNABLE SAFETY:

There is no pleasure in life without safety. The new Zen cocoons you in

a virtual fortress with enough active and passive safety systems like special

crumple zones, collapsible steering, dual side impact beams, engine sub –

frame, laminated windscreen, front and rear seat belts, child-proof rear door locks and both front and rear fog lamps.

FELING GRANCE:

The raised bonnet and a pronounced double grill give the Zen the

appearance of a crouching jungle cat. This theme is carried to the rear with a

new dynamic treatment accentuated by the Tiger – iris tail lamps. The body

colored bumper (available across all variants) carry fog lamps (there are ones in

the rear too!) that help in piercing the haze of the concrete jungles. With a low-

slung, stance of a snow leopard, every square inch of metal is prepare to stalk!

MARUTI ZEN COMES WITH VARIOUS FEATURE IN DIFFERENT

MODELS:

I) ZEN LX: - Air conditioner

II) ZEN LXI: - Air conditioner & Power Steering Front power

Window

III) ZEN VXI: - Air conditioner , Power Steering, Central locking,

Rear windscreen wiper and washer, rear fog lamp, Front power

Window, Prismatic day-night internal rear view mirror,

internally adjustable outside rear view mirror.

IV) ZEN DESEL: -

V) ZEN AX: - Automatic transmission.



SPECIFICATION OF MARUTI ZEN: -

Dimensions:


Overall width 1495mm


Wheelbase 2335 mm


Engine:

Type Aluminium,

No. of cylinders 4

Multi point fuel

Injection

Piston displacement 993 cc(Lx, Lxi Vxi)

(1527 – D)

BRAKES:

Front McPherson strut

Rear Leaf spring with

Shock absorber

CAPACITY:

Fuel 35 liters

SEATING 5

: COLOUR PRESENT IN MARUTI ZEN:

i) Metallic Silky Silver

ii) Solid Bright Red

iii) Solid Brilliant Yellow

iv) Metallic Beam Blue

v) Metallic Pearl Silver

vi) Solid Superior White.



4) MARUTI ALTO:

Maruti Alto is also one Mid-size Segment car.

It comes with following features:

FEATURE PACKED CAR:

Outstanding fuel efficiency. Impressive road handling. Refined MPFI

engine. Stunning looks. Excellent pick-up and acceleration. These wonderful

feature combine to make the Alto an exciting car to drive and a pleasure to own.

FOR BRILLIANT PERFORMANCE:

Powered by a 4-valves-per-cylinder MPFI engine, the Alto delivers 64

bhp of breathtaking power. 5-speed transmission ensure faster pick-up and

speed while the 16-bit computer technology enable better control while driving.

FOR INTERNATIONAL STYLING:

The Alto is stunning looks. Each line, each curve is a tribute to its

artistic design. Take a look inside. And you want have a reason to complain.

Plush seats and ergonomically designed interiors combine to make it a true

attention grabber.

FOR SAFETY AND RELIABILITY:

The Alto adheres to stringent international safety norms. Sturdy body.

Highly rigid monologues frame. 8-inch booster-assisted brakes. Large halogen

lamps for better visibility. Dual side impact beams and rear door child safety

lock. These entire features combine to make the Alto one of the safest car on

Indian roads.

MARUTI ALTO COMES WITH VARIOUS FEATURE IN DIFFERENTMODELS:-



I} ALTO STD: -

II} ALTO LX: - Air conditioner

III} ALTO LXI: - Air conditioner & Power Steering Front power

WindowVI} ALTO VXI: - Air conditioner, Power Steering, Central locking,

Rear windscreen wiper and washer, rear fog lamp, Front power

Window, Prismatic day-night internal rear view mirror, internally

adjustable outside rear view mirror.

: COLOUR PRESENT IN MARUTI ALTO:

I) Midnight Black

ii) Bright Red

iii) Brilliant Yellow

iv) Pearl Silver

v) Silky Silver

vi) Superior White.

SPECIFICATION OF MARUTI ALTO:

5) MARUTI VERSA:

Dimensions:Overall Length 3495 mmOverall width 1495mmOverall height 1460 mmWheelbase 2360 mmGround Clearance 160 mmEngine:Type FC engine,

4 valves per Cylinder MPFI

No. of cylinders 3

(Alto / lx/lxi)4 (vxi)

Multi point fuelInjection

Piston displacement 796 cc(Lx, Lxi)

(1061 – vxi)

BRAKES:Front Booster assisted

DisksRear Booster assisted

Drums.CAPACITY:Fuel 35 litresSeating 4



Maruti Versa is also one Luxury Car Segment car. It comes with

following feature:

MARUTI SUZUKI VERSA – EXPERIENCE THE JOY OF TRAVELLING

TOGETHER:

Loaded with feature, which ensure that your family enjoys the smoothest

drive, in luxurious space and cool atmosphere. Every time you drive out. Versa-

a car specially designed keeping you and your family’s comfort in mind.

TWIN Acs. EIGHT VENTS. IDEL FOR 8 PEOPLE:

Every member of your family can travel in cool atmosphere, with oneAC vent and individual control to themselves. The Twin ACs ensures there is

uniform cooling, even at the back.

VERSA SDX – TRAVEL IN COMFORT:

Versa SDX has a bucket seat in the middle; with you can easily slide

back and forth for extra space. What’s more, its rear spoiler, alloy wheels,

overhead storage box and tilt steering allow your entire family to travel incomplete comfort and reach the destination in style.

EASY DRIVING:

All the Versa model are equipped with electronic power steering (EPS),

which makes driving even in perk-hour-traffic, busy market and narrow lanes,

completely hassle-free. And to make your ride even more comfortable, all the

models are also loaded with Central Locking and Power Windows.

82 bhp. POWERFUL ENGINE:

Versa is loaded with 1300 cc 4 cylinders, 16 valves 82 bhp MPFI

MetaTech tm engine which give you extra pick-up and ensure effective air-

conditioning.

SEFETY FOR THE ENTORE FAMILY:



The Versa has collapsible steering column, side-impact beams, front-

impact beams, anti-roll bars, and diagnostic breakdown system and halogen

lamps for extra safety. And for the kids in the family, the Versa has childproof

locks on sliding doors and windows.

MARUTI VERSA COMES WITH VARIOUS FEATURE IN

DIFFERENT MODELS:-

I} VERSA-DX 5 SITTER: -

II} VERSA DX 8 SITTER: -

III} VERSA DX2 5 SITTER

VI} VERSA DX2 8 SITTER: -

IV} VERSA SDX: -

V} VERSA STD: -.

SPECIFICATION OF MARUTI VERSA:

Dimensions:Overall Length 3675 mmOverall width 1475mmOverall height 1905 mm

Wheelbase 2350mm

Engine:

Type 4 strokecycle,

AllAluminumWater cooledSOHC, MPFI.

No. of cylinders In-Line 4



Ventilated disk

Rear Booster assistedDrum.

CAPACITY:

Fuel 40itres

SEATING DX &DX2 (8)SDX (7)

COLOURS PRESENT IN MARUTI VERSA:

i) Metallic Midnight Black



ii) Metallic Aqua blue

iii) Metallic Beam blue

iv) Metallic Pearl Silver

v) Metallic Silky Silver vi) Superior White.

6) MARUTI GYPSY:

Maruti Gypsy is Adventure Segment car. It

comes with following feature:

Within each of us lies the sprit of freedom and adventure. A sprit that

seeks to unshackle oneself from the grind and monotony of everyday living. To

go of the beaten track of daily life to explore and discover the unknown.

: To just get away from it all , to enjoy the spirit of freedom, and

exhilaration that our heart desire. This is the sprit of the Gypsy.

Get a gang of friend and drive off towards the horizon. To a wildlife

park, a secret valley, a distant monastery, a quite resort by the river…

Motoring to new place can prove a delightful change. Pack your bags;

take your cameras, music and food, and follow the road of your instinct.

Even the kids will enjoy the drive to adventurous picnics hitherto undiscovered.

Get away for the fun family weekend. And, there’s enough room for the dog!

Enjoy the world of outdoor sport. With the mind in your hair. Golf, photography

maintaining, or just great hill climbing.

Superb maneuverability, smooth handling and raw energy, packed into a

sleek yet rugged frame. The gypsy King is real adventure gear. Whether

plugging through dirt tracks, climbing formidable terrain or making your way

through the urban jungle. With an incredible power of 80 bhp @ 6000 rpm. And

a whopping torque of 103 Nm @ 4500 rpm.

SPECIFICATION OF MARUTI GYPSY:



Dimensions:Overall Length 4010 mmOverall width 1540 mmOverall height 1875 mmWheelbase 2375 mm

Engine:Type 4 stroke cycle,

All Aluminiumwater cooledSOHC MPFI.

No. Of cylinders In-Line 4

Piston displacement 1298 cc ,


Ventilateddisk

Rear Booster assisted

Drum.CAPACITY:Fuel 40itres

SEATING DX &DX2 (8)DX (7)

: COLOUR PRESENT IN MARUTI GYPSY:

i) Superior White

ii) Ruby Red

iii) Metallic Moonbeam Silver iv) Metallic Coral Beige

7) MARUTI BALENO:

Maruti Baleno is also one Luxury Car Segment car. It comes

with following feature:

: AERODYNAMIC STYLING:



The Baleno combines a sophisticated appearance with an aerodynamic

style. The car has a very distinct wedge shaped profile, with a low-slung bonnet,

a high hip line and solid bumper. Its make a car aerodynamic with a low mind

resistance profile and contribute to a rock like stability at very high speed. Alsothe high overhang angle contributes to a smooth ride even on the bumpiest of

terrains.

: 16 VALVE SMART-I ENGINE:

Geared to make an impression, the Baleno is powered with an awesome

1600 cc, 16 valves, multi point fuel injection, all aluminium SOHC engine. At

94bhp, it’s also a car that’s powered to stand apart. Designed to strive a perfect

balance between elegant styles an spectacular performance, the engine delivers

more power and torque with greater fuel efficiency.

: TABULAR SIDE IMPACT BEAMS:

: BEST AIR-CONDITIONER:

: ALL INDIPENDENT McPHRESONSTRUT SUSPENSION SYSTEM:

MARUTI BALENO COMES WITH VARIOUS FEATURE IN

DIFFERENT MODELS: -

I} BALENO LXI

II} BALENO VXI

SPECIFICATION OF MARUTI BALENO:

Dimensions:


BRAKES:

Front Ventilated disk





Wheelbase 2375 mm

Engine:

Type All Aluminium

Contemporary

16 Valve SOHC



Rear Drum leading

CAPACITY:

Fuel 51 litres

SEATING 5 person.

: COLOUR PRESENT IN MARUTI BALENO:

i) Superior White

ii) Beam Blue

iii) Pearl Silver

iv) Silky Silver

8) MARUTI ESTEEM:

Maruti Esteem is also one Luxury Car Segment car.

It comes with following feature:



: The ability to thrill your sense with the highest power-to-weight-ratio in its

class.

: The ability to please your eyes with a stunning interior, the ability to impress

you with engineering that’s world class. And the ability to help you appreciatethe most important quality in an automobile – great value.

: That pretty much sums up the all-new Esteem Vxi. With an 85 bhp, 4

cylinders 16 valves engine, power steering, a tight turning radius and head-

turning looks. It’s by far the most sensible choice in it’s category. And above all

else. It’s what the bold, the beautiful and the smart will be driving from now on.

: Cutting-edge engine technology:

85 bhp, 106 Nm torque, all aluminium engine

gives it the highest power – to – weight ratio in its class. On the road it

translates into a blazing 0 – 100kmph in a mere 11 – 49 seconds.

4 valves per cylinder. 16 bit on board engine management computer (EMC)

to precisely calibrate the air – fuel mixture and ignition timing. Increasing fuel

efficiency. Reducing exhaust emission.

Fashioned right and ample ground clearance with wider tyres.

All wheel independent suspension system with Mc –Pherson struts and coil

springs in combination with a high ground clearance let the new esteem vxi

glide over bumps and popholes with ease. The new wider tyre while improving

handling, for road grip and traction. Enhance comfort and sheer looks.Superior

comfort ergonomically designed rear seats with head restraints, excellent thigh

and lumber support and improved air conditioned performance with R134A gas

ensure fatigue – free travel.

MARUTI ESTEEM COMES WITH VARIOUS FEATURES IN DIFFERENT

MODELS: -

I} ESTEEM LX

II} ESTEEM LXI

III} ESTEEM VXI

IV} ESTEEM AX



V} ESTEEM D

VI} ESTEEM DI

SPECIFICATION OF MARUTI ESTEEM (Petrol):

Dimensions:Overall Length 4090 mm



Wheelbase 2365 mm

Engine:

Type 4 stroke All

Aluminium

Water cooled

SOHC

No. of cylinders In-Line 4



Ventilated disk

Rear Booster assisted

Drum

CAPACITY:

Fuel 40 litres

SEATING 5 person.

COLOUR PRESENT IN MARUTI ESTEEM:

I) Superior White

ii) Metallic Aqua Blue

iii) Metallic Pearl Silver

iv) Metallic Silky Silver

vi) Metallic Bronze Mist

vii) Metallic Midnight Black.

9) MARUTI WAGON R:

Maruti Wagon-R is also one Luxury Car Segment car. It comes

with following feature:

:INSPIRED ENGINEERING:



The Wagon R defined conventions, broke rules and turned the world of

cars upside down. It is designed around your life, your needs, and your dreams

and gives you unmatched performance and comfort.

INSPIRED PERFORMANCE:The WagonR’s 1.1 litre, 16-valve, 64 bhp MPFI engine is by far most

superior in the category and give you more power and faster pick-up. The low

friction engine also result the need to change gears often in the city.

:INSPIRED INNOVATIONS:

The WagonR id full of innovations that add to your convenience.

:INSPIRED SAFETY:

The WagonR is one of the safest cars around. It comes with 8-inch

booster-assisted brakes for controlled braking, a collapsible steering column,

side-impact beams on front and rear doors, central locking on all five doors and

child-proof rear doors.

MARUTI WAGON-R COMES WITH VARIOUS FEATURES IN

DIFFERENT MODELS: -

I} WAGON-R LX

II} WAGON-R LXI

III} WAGON-R VXI

IV} WAGON-R AX

SPECIFICATION OF MARUTI WAGON-R:



Dimensions:



Overall height 1660 mmWheelbase 2360 mm

Engine:

Type FC Engine

MPFI.



CAPACITY:

Fuel 35 litres

SEATING 4 person.

: COLOUR PRESENT IN MARUTI WAGON-R:

I) Superior White

ii) Pearl Silver

iii) Silky Silver iv) Metallic Bronze Mist

v) Metallic Midnight Black.

1.7: VALUE ADDED SERVICES – OFFERED BY MAROTI

UDYOG LTD. ( AUTOMOTIVE MANUFACTURERS PVT. LTD.)

TO ITS CUSTOMER.

1 – Maruti extended warranty policy

2 – Maruti Insurance

3 – True Value

4 – Maruti on road services

5 – Call centers

COMPANY STRENGTHS



1 – Participative management

2 – Team work and Kaizen

3 – Communication and Information sharing

4 – Open office culture for easy accessibility.

COMPANYES CARE VALUE

1 – Customer Observation

2 – Fast flexibility and first mover

3 – Innovation and creativity

4 – Openness and Learning.



4. ORGANISATION PROFILE:-

Managing Director

General Manager HR Manager

Manager Manager Manager Manager Manager

Sales Account Finance Spares Works

Team Account Asst. Finance Asst. Supervisor

Leader Officer Manager Spare Works

Manager

Manager Manager

Accident Insurance

Sr.Executive Accountant Executive Executive Customer Front PDI

Finance Spare Care Office Manager

Manager

Executive Office Boy Executive Executive Speaker Supervisor

Office Boy Office Boy Office Boy



5. RESEARCH METHODOLOGY

Introduction:

Research in common parlance refers to search for knowledge. One can

also define research as a scientific and systematic search for pertinent

information on a specific topic. In fact research is an art of scientific

investigation.

a. The Advanced Learner’s Dictionary of current English lays down the

meaning of the research as:

“A careful investigation or inquiry specially through search for new

fact in any branch of knowledge.”

b. Redman and mory define research as:

“A systematized effort to gain new knowledge”.

Some people consider research as a movement, a movement from the

known to the unknown. It is actually a voyage of discovery. We all poses the

vital instinct inquisitive makes us probe and attain full and fuller understanding

of the unknown. This inquisitiveness is the mother of all knowledge and the

method , which man employs for obtaining the knowledge of whatever the

unknown , can be termed as research. Research is an academic activity and as

such the term should be used in a technical sense. According to Clifford woody

research comprise define and redefine Problems, formulating hypothesis or

suggested solutions; Collecting, organizing and evaluating data; making

deduction and reaching conclusion; and at last carefully testing the conclusion

to determine whether they fit the formulation hypothesis. D. Slesinger and M.

Stephension in the Encyclopedia of social science define research as the

manipulation of thing, concept or symbols for the purpose of



generalizing to extend, correct or verify knowledge, whether that

knowledge aids in construction of theory or in the practice of an art”. Research

is thus an original contribution to the existing stock of knowledge making for its

advancement. It is the pursuit of truth with the help of study, observation,

comparison and experiment. In short, the search for knowledge through

objective and systematic method of finding solution to a problem is research.

The systematic approach concerning generalization and the formulation of the

theory is also research. As such the term ‘research’ refer to the systematic

method consisting of enunciating the problem, formulation a hypothesis,

collecting the fact or data, analyzing the fact and reaching certain conclusion

either in the form of solution (s) toward the concerned problem or in certain

generalization for some theoretical formulation.



Objectives of Study

Marketing research process starts with defining the objective of

research.

The objectives of this project are as follows:

1) To study the customer behavior regarding sales promotion

activity.

2) To create the awareness of the product &its schemes

3) To study motivation factors for purchase decision.

4) To study of the competitor sales

Scope of the study:

1. The project was undertaken to understand various aspect

regarding brands promoted by customers and reason for that at Nashik

District.

2. The geographical scope of this research work was limited to

Baglan, Chandwad, Dindori, Igtpuri, Nashik, Niphad, Nandgaon,

Malegaon, Sinner, Surgana, Peth, Yeola, Kalwan, Trambkeshwar,

Dewala, etc.

3. Researcher endeavored to position Maruti Vehicle in the

market and fined out market share of Maruti Vehicle vis-à-vis its



competitors, and also finds out market preference for various vehicles

preferred by customer and awareness level of customers.

Importance of the study:

Today’s world is revolutionary world and dynamic world and in this

world Maruti Suzuki have tough competition by other car manufacturer in

automobile sector.

As the Maruti Suzuki is the market leader in the small car segment as

the sales of Maruti is higher than that of other car manufacturer. So that topic is

given study on sales promotion activities for Seva automobiles. Therefore my

topic was ‘A study of sales promotion activity for Seva Maruti.

The above topic helped me to understand the in and out of selling a

product like car to the customer taking into consideration, likes and dislikes for

the particular car and which sales promotion activities are useful to Seva for

promotion of Maruti car and its brand loyalty.



5.METHODOLOGY

A. Problem formulation: -

Market situation of automobile industry is very strong and competitive

in nature. Different famous and highly expectable brands are active in market

percent by percent share of market gaining is very important for the companies.

Market share defines the acceptance of society for the brand. To increase and

develop market share for new brand is challenging task.

B. Data details: -

1. Primary data: -

The data was gathered from the customers in the form of a structured

questionnaire, which becomes the part of primary data. This provides the

information regarding the penetration of various brands, monthly sales of

various brands, perception, importance and exceptions from customer’s point of

view regarding various brands of the Vehicles surveyed in different areas of

Nashik.

2. Secondary data: -

The data was gathered from company journals, product guides, and

company brochures and various websites available on internet, and is used in

study.

.



C. Sampling: -

An integral component of research design is the sampling plan.

Specifically it addresses three questions:

When to survey (the sample unit)

How many to survey (the sample size)

How to select them (the sampling procedure)

Marketing a conscious study of the entire universe will be impossible on

the account of limitations of time and money. Hence sampling becomes

inevitable. A sample is only portion of the universe of the population. The

object of the sampling is to get minimum efforts. Properly done sampling

procedure representation data of the entire population. In this survey different

sample size where selected on the objective and type of research.

D. Sample size: -

For the purpose of study the researcher had taken 100 peoples as a

sample size in Nashik Dist.

E. Statistical tools used: -

The role of Statistics in research is to function as –tool in designing

research, analysis its data and drawing conclusion therefrom. Most research

studies result in along volume of raw data, which must be suitably reduced. So

that the same can be read easily and can be used for further analysis clearly any

researcher can not ignore the tool of statistics. In this study the researcher used

graphs and percentage tools used for the analysis and interpretation of the data.



F. Analysis scheme for research: -

The researcher himself interacted with customers through questionnaire

and collect primary data. The data was collected interpreted and presented with

the help of tabulation and graphical presentation. The interpreted information

was analysis as for the valuation of particular entity for whole information.

Analytical method of analysis was used for the study.

Limitations of research study

♦ Specificity of project results

As the project was carried out in limited sample size and there

results arrived from project are applicable for that territory during the

period of field work and during that particular time interval. So result

obtained from this study can be general.

♦ Basis for findings

The project results are obtained from the data given by sample

population, which was considered as true, and fair and the results were

derived from the same.

♦ Time constraint

As project duration was limited to two months the research was carried

with limited sample size so the circle of study was restricted upto the

selected sample size



6. THEOROTICAL BACKGROUND OF THE STUDY

(SALES PROMOTION )

1 Introduction:

Sales promotion aims directly at inducing purchaser to buy a product. It

in voles demonstration, contests, price off, coupons, free simples, special

packaging and money refund offers. Sales promotion activities are designed to

encourage resale and sales people to sell the product. It is different from

personnel selling and advertising in the sense that sales promotion is non-

recurrent in nature and is for a short period. This type of promotion mix is

complimentary to the other kinds of promotion mix.

Definition of sales promotion

Sales promotion, in a specific sense refers to those sales activities that

supplement both personal selling and advertising and co-ordinate them and help

to make them effective, such as displays, shows and expositions,

demonstrations, and other non recurrent selling efforts not in the ordinary

routine.

American Marketing Association



2 Objective of sales promotion:

Sales promotion tools vary in their specific objectives. A sales campaigns

stimulates consumer trail, where as free management advisory service aims at

commenting a long -term relationship with retailer.

Sales promotions of objectives are consistent with marketing objectives.

However, they may very with the type of target market and point of channel. The

objectives for the sales force may be to encourage a new product or model,

stimulate off-season sales. Persuade more prospective buyers, and so on. The

objective for consumers may be to encourage more usage and purchase of larger

number of units and attract competitors brand users. In spite of the several

objectives of sales promotion, there are three which are fundamental, viz.,

informing, persuading and reminding. These objectives are attained through

effective communication.

In short following the objectives of sales promotion ,

1. Disseminating information :

The sales promotion may also be under taken to disseminate information

through salesmen, dealers etc.

2. Help to salesmen:

To help salesmen in selling more to the retailers and customers.

3.Incresing sales:

The main objective of the sales promotion is to increases sales directly and with

publicity through media.



3 Advantages of sales promotion :

Farris and Quelch site a number of sales promotion benefits flowing to

manufacturers and consumers. Sales promotion enable manufacturers to adjust to

short turn variations in supply and demand. They enable manufacturers to test how

high alist price thy can charge, because they can always discount it. They induce

consumers to try new products instead of straying from current ones.

They lead to more valid retail formats, such as the every day low price store and

the promotional pricing store. They promote grater consumer awareness of prices

the permit manufacturer adapt programmes the difference consumer segments.

Consumers them selves enjoy some satisfaction from being smart shoppers when

they take advantage of price specials.



4 . SELECTING CONSUMER PROMOTION TOOLS:

Consumer promotion includes free samples, coupons, money refund offers, price

off, premiums, contest, demonstrations and trading stamps. These tools are will utilize

by marketing management. Samples are free distributions of a product for the purpose

of obtaining consumer acceptance. This may be done on a door to door basis. If it is

useful for promoting new products. Coupons offer a discount a new purchase of a

product. They are certificates entitling the bearers to a discount on the purchase of

specific products.

Major Tools Consumer:

Coupon:

Certificates entitling bearer to a stated saving on the purchase of a

specific product: mailed enclosed in other products in or attached to them, or

inserted in magazine and newspapers advertising.

Point of Purchase (POP) Display & Demonstrations:-

Pop displays and demonstrations take place at the point of purchase or

sale.

Prizes (Contests, Sweepstakes, Games):

Prize are offers of the chance to win cash ,trips as a result of purchasing

something. A contest calls for customers to submit an entry to be examined by

a panel of judge who will select the best entries.



Patronage Awards:

Value in cash or in other forms that are proportional to patronage of a

certain vendor or group of vendors.

Trade Tools:

Price off (Off – invoice or off list):

A straight discount of the list price an each case purchased during the stated

time period.

Free Goods:

Offers of extra cases of merchandise to intermediaries who buy a certain

quantity or who feature a certain flavor or size.

Gifts (Premiums):

Merchandise offered at a relatively low cost or free as an incentive to purchased

a particular product. A with pack a companies the product insight or on the

package.



7. ANALYSIS AND INTERPRATION OF DATA

TABLE 1

This table provides that the reason of the customers for visiting the shop.

Remark No of customer Percentage (%)

Purchasing the newcar

40 40%

Information aboutcar

50 50%

To purchaseaccesary

5 5%

Complains 5 5%

Servicing 0 0%



40%

50%

5% 5%0%

Purchasing the

new car

Information about

car

To purchase

accesaryComplains

Servicing

Interpretation:

From the above graph it is clear that 40% of customers are interested purchasing

a new car & 50% customers are interstested in information about car or 5% are

purchase the accesary or 5% are getting its complaints.



TABLE 2

This table provides that the mode of payment mostly prefer while purchasing a

car.


Cash 35 35%

Bank Loan 65 65%

Total 100 100%

No of customer

35%

65%

Cash

Bank Loan

Interpretation

From the above graph it is clear that 65% customer are prefer the bank lone mode to

purchase four wheeler vehicle & respectively 35% customer are prefer the cash modes.

Table 3

This table provides that are mainly considering while purchasing fore wheeler vehicle.

Remark No. of Customer Percentage



Cash Discount 33 33%

Free accesary or gift 10 10%

Two or four discount 12 12%

Two year warranty 10 10%

Lowdown payment 23 23%

Financial schemes 7 7%

True value 5 5%

Total 100 100%

.

No. of Customer

23%

10%

12%

10%

33%

7%5%

Cash Discount

Free accesary or gift

Two or four discount

Two year warranty

Lowdown payment

Financial schemes

Interpretation: From the above graph it is clear that 33% respondents are prefer

the cash discount.10% are low down payment .12 are two or four discount .10 are free

accesary or gift . 10% are two year warranty. 7 % are financial schemes.5% are true

value.

TABLE NO. 4

Following are the important service to which automotive manufacturers pvt. Ltd are

provides while customers are purchasing the car.

Auto card



Maintance camp

Mobile repair van

Free servicing

Demo car

Above the services we can show that what is the filling of customers

about these schemes & service. Which is automotive manufacturers pvt. Ltd provided.

1) Auto Card-

Remark No of customer Percentage(%)

Very Important 21 21%Important 40 40%



Un-Important 30 30%

Very Un-Important 9 9%

Total 100 100%

No of customer

21%

40%

30%

9%

Very Important

Important

Un-Important

Very Un-Important

.

Interpretation

From the above graph it is clear that the most important motivation factors for customer while purchasing four wheeler vehicle is lower interest rate, low down payment, cash

discount and easy finance and having 21%, 19%, 13%, and11% preference byrespondents respectively.

TABLE NO 5

Maintance camp

The following table provides which type of information got from the sales campaigning


Very Important 30 30%

Important 65 65%



Un-Important 5 5%


Total 100 100%

No of customer

5% 0%30%

65%

Very ImportantImportant

Un-Important

Very Un-Important

Interpretation

From this graph it is clear that the maintaince camp facility is also important and there

is 65 % respondents & the remark of very important is 30 % respondents.

TABLE NO 6:

Mobile repair van



Remark No of customer Percentage(%)


Important 71 71%

Un-Important 10 10%


Total 100 100%

20%

70%

10% 0%

Very Important

Important

Un-Important

Very Un-Important

Interpretation

From this graph it is clear that mobile repair van facility is also important and there is

70% respondents.

TABLE NO 8 :

Free servicing :





Important 12 12%

Un-Important 6 6%


Total 100 100%

No of customer

82%

12%

6%0%

Very Important

Important

Un-Important

Very Un-Important

Interpretation

From this graph we can interpretate that the free servicing facility is also very importantand there are 82% respondents.

TABLE NO 9:

Demo Car



No of customer

8% 0%

35%57%

Very Important

Important

Un-Important

Very Un-Important

Interpretation

The graph shows that 57% respondents are not interested to take the quotation from thesales campaign and 43% respondents asks for the quotations.

TABLE NO 10:

The following table provides the information about interested customers who will be

buy the vehicle from the automotive manufacturers pvt. Ltd.

Remark No of customer

Percentage (%)

Very Important 57 57%Important 35 35%

Un-Important 8 8%


Total 100 100%




Definitely Buy 65 65%

Probably Buy 25 25%

Not Sure 10 10%

Not at all Buy 0 0%

Total 100 100%

No of customer

65%

25%

10% 0%

Definitely Buy

Probably Buy

Not Sure

Not at all Buy

Interpretation

From above graph 65% of respondents are interested to definitely buy the vehicle or 25% are probably buy the vehicle or 10% not sure to purchase the vehicle from theautomotive manufacturers pvt. Ltd.

FINDINGS

Most of the respondents who are visiting to sales campaign for the

reason of getting information about car.



The respondents are willing to purchase the vehicle with the help of

bank loan mostly.

Maruti automotive manufacturers pvt. Ltd. also provide cash discount

for the customers which motivating the visitors to purchase the car.

The auto card facility which provides maruti is important in the point of

view of customers.

Facility of maintence is also important in the point view of customers.

The mobile repair van facility which provided from maruti automotive

manufacturers pvt. Ltd is also important in the point of view of

customers.

The facility of free servicing which is provided from maruti automotive

manufacturers pvt. Ltd. is important in the point view of customers.

Demo car facility is very important in the point of view of customer.

Maximum number of customers want to definitely buy the vehicle from

automotive manufacturers pvt. Ltd only.

CONCLUSION



The customers who are visiting the sales campaign are not having the car (four

wheeler vehicle) it means the automotive manufacturers pvt. Ltd can generate

maximum customers from the sales campaign than other activity.

The automotive manufacturers pvt. Ltd helping the customers to choose the

schemes which suits to their economic condition; it helps the increase of sales

and revenues.

automotive manufacturers pvt. Ltd is building its brand image through sales

campaign very effectively.

The rejecting rate of eligible customers who are in the position to purchase a car

but not getting satisfactory result from automotive manufacturers pvt. Ltd is

more.

The prospective customers are asking for quotation, the aim is to be converting

those quotations in to the bills after purchasing the vehicle.



SUGGESTIONS

Make the availability of financial support who is really willing to purchase the

vehicle.

The initial amount of payment should be match with EMI.

The interest rate should be slightly reduced to get the psychological advantage

as interest rate should be 6.98% instead of 7%.

Conduct more and more sales campaign in the various high class living areas of

the district.

The customers are getting the information regarding the financial availability

more and less about the utilities and services (after sales service). Provide the

related information properly and sufficiently.



APPENDICES

QUESTIONNAIR

Name:………………………………………………………………………………..

Address:

…………………………………………………………………………………………

…………………………………………………………………………………………

…………………………………………………………………………………………

……

Phone no.:………………………………….

Gender: Male Female

Occupation: Service Business

Farmer Retire

Other

Income Growth: Bellow 50,000 Lower class

50000Rs. To 2 lacs Lower middle class

2 Lacs To 10 lacs Upper middle class

Above 10 lacs Upper class

Q.No.1 Specify the reason for visiting the shop.

Purchasing the car Servicing

Information about the car Complaints

To purchase accessory

If purchase new car then which car you preferred ?

Specify :

Q.No.2 Which mode of payment you prefer while purchasing?



Cash Bank Loan

Q.No.3 What will be motivation factor for purchasing the car?

( Give ranking 1to7 as per your choice )

1] Cash discount

2] Free accesary or gift.

3] Two or four discount.

4] Two year warranty.

5] Low down payment.

6] Financial schemes.

7] True value.

Q.No.4 Rate the importance of following parameters of service while purchasing

the car.

1] Auto card

Very important Important

Un-important VeryUn-important

2] Maintance campVery important Important


3] Mobile repair van


Un-important Very Un-important

4] Free servicing



5] Demo car

Very important important

Un-important Very Un-important

Q.No.5 After getting all the information about the product and schemes will you

buy the vehicle from Automotive Manufacturers Pvt Ltd.

Definitely buy probably buy

Not sure Not at all buy

Q.No.6 Any suggestion



………………………………………………………………………………..

………………………………………………………………………………..

BIBLIOGRAPHY

Maruti Suzuki Final Project

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