Prepared by :: krishna v. poshiya 1.
Prepared by :: krishna v. poshiya
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INTRODUCTION
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4. Board of directors
Mr. Shinzo Nakanishi Managing Director and the CEO
Mr. R.C. Bhargava Chairman, Board of Director
Mr. OSAMU SUZUKIDirector
Mr. KENICHI AYUKAWADirector
Mr. Amal GanguliDirector
Mr. TSUNEO OHASHIDirector & Managing Executive
Ms. Pallavi Shroff
Mr. MANVINDER SINGH BANGADirector
Mr. DAVINDER SINGH BRARDirector
Mr. SHUJI OISHIDirector & Managing Executive Officer (Marketing & Sales)
Back ground
Maruti Suzuki is one of the India's leading automobile manufacturers and the market leader in the car segment and establish in February 1981.
Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.
The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually.
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Products
Maruti 800
Maruti Alto
Maruti Grand Vitara XL-7
Maruti Gypsy King
Maruti Omni
Maruti Suzuki SX4
Maruti Swift
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Maruti Versa
Maruti Vitara
Maruti Wagon-R
Maruti Zen
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Brands of Maruti Suzuki Pvt. Ltd.
Maruti 800 - Launched 1983 - Largest selling car in India, until 2004 - cheapest car in India. (P)
“Change ur life”
Omni – 1984, 2 Face-Lifts(P) “Fits all”
Gypsy – 1985 (P) “King”
Wagon-R – 1999, 2 Face-Lifts.(P)”For the smtr race” Alto – 2000, Currently the largest selling car in India.
1 Face-Lift.(P) “Lets go”
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Versa(2003-) (P) “The joy for travelling together”
Zen Estilo(2005-) (P) “ Shape ur world”
Swift 1 very small face-lift(2005) (P & D) you’re the fuel
Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are back
Suzuki Grand Vitara Sports Utility Vehicle - July 2007. Imported(P) “Play it your way”
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Maruti DZiRE Sedan Version of swift - March 2008(P & D) “The heart car”
Suzuki Alto (Sold in India as the Maruti A-Star) Launched in 2008 December. “Stop @ nothing”
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Major competitors11.
SWOT ANALYSIS
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Strengths Distributor network brand loyalty, Japan technology and Service distribution
After sales service
Cost-effective
Low maintenance
Indian middle-class
Low price
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Weaknesses
Low Resale value Low engine capacity.
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Opportunity
High end car segment Overseas market Improve handling Add extra features to small segment cars Attracting youth Export small cars
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Threats
Fuel price
Foreign brands
Price high of raw material
Small car competition
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Maruti Suzuki vedio (1) Maruti Suzuki vedio (2)
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BIBLIOGRAPHY https://en.wikipedia.org/wiki/
Maruti_Suzuki
http://www.slideshare.net/RAS9100/maruti-suzuki-ppt
http://autoraiders.com/2010/08/history-of-maruti/
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CONCLUSION
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THANK YOU….
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