Portfolio Martina Gross Vulcanized Sporty Girl The promotional banner is hung in front of the lifestyle banner to create depth in the display. Hang promotional banner on the very front of grid. Men's Tech Running Lifestyle Banners (priority order) Graphic Life Junior Casuals 2 1 3 4 5 All tables should be set with the same shoe placement and plexi. All BTS mall window table(s) should be set with the following: One promotional sign One lifestyle banner One table top placemat One table front Five display shoes - based on "Lifestyle banners" (shoe position is same on all tables) One window decal • • • • • • mall windows Install decals on windows after tables are set up. One decal per table set up (as shown). Refer to page 26 for window decal installation instructions. 6 California Mall stores Do not display the Graphic Life lifestyle banner. You may feature Graphic Life product with the priority 4 lifestyle banner. Desktop Publishing - Graphic Design - Printed and Online Guides 10-50 pages printed 4 color, spiral bound, 3-hole drilled (Adobe Indesign, Photoshop and Distiller) Sample Cover Pages Sample Content Pages
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Portfolio Martina Gross
Vulcanized Sporty Girl
The promotional banner is hung in front of the lifestyle banner to create depth in the display. Hang promotional banner on the very front of grid.
Men's Tech Running
Lifestyle Banners (priority order)
Graphic Life Junior Casuals
21 3
4 5
All tables should be set with the same shoe placement and
plexi.
All BTS mall window table(s) should be set with the following:One promotional sign One lifestyle banner One table top placematOne table frontFive display shoes - based on "Lifestyle banners" (shoe position is same on all tables)One window decal
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mall windows
Install decals on windows after tables are set up. One decal per table set up (as shown). Refer to page 26 for window decal installation instructions.
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California Mall storesDo not display the Graphic Life lifestyle banner. You may feature Graphic Life product with the priority 4 lifestyle banner.
RTV ReminderOn Sunday, March 9 select stores received requests to return all pairs of the following shoes.
Quote of the Week“People perform best and deliver the best customer
service, when they like what they do.”
-Unknown
Securing Handwritten Receipts All handwritten receipts must be secured in the store safe. This includes:
All blank handwritten receipts.ANDAll handwritten receipts that have been filled out and entered into the POS. These receipts contain personal customer information so must be secured in the store safe until the store is instructed to include them in their Media Shredding process.
Detail on how to process a Handwritten Receipt is available under Functions in your POS Manual on your Retail System HomePage.
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Natural Sport has started toarrive in stores.
Positioning Statement
It’s the only true play shoe forwomen.
Target:
25-40 year old Fashion Valuecustomer, generally workingmom that is time challengedand appreciates finding theperfect shoe.
• Casual and multi-sportare the two fastest growingsegments within the outdoorfootwear category.
• Consumers are looking forlight, fast and aggressivestyles to fit their activelifestyles.
Brand Essence
They’re not just the usual men’sathletic shoe painted pink.They’re lighter, brighter, cuterand more feminine. The sportystyles suggest you are fun andactive, even when you’re justgoing to the grocery store. Theway they pull together a casualoutfit, you won’t mind gettingcaught in them, but they’re sospringy and lightweight you cankeep going in them all day orall weekend.
Why Natural Sport?
• Affordable options are selling.
• Satisfies seasonal needs forplay/casual shoes for womenand fills existing gap withinBrown Shoe’s portfolio.
• Aligns with strategicplatforms of “Authority” and“Experience”.
• Allows Famous Footwear toshowcase “Found only atFamous” exclusive offerings(Watch for the week 7 TAB).
Product placement
Group all three sandal stylestogether in your flow.
Each day, as sales managers, we have the opportunity to inspire and be inspired. The
simple, everyday interactions with our customers provide us with all the reasons we sell for
a living.
Here is the Satisfaction of Selling:
NEWSFLASHWeek 51 JAN ‘04
· Watching a mom
turn from frustrated
to smiling because
of our service.
· Hearing customers pass by the
store front and say to their friends
“I get all my shoes there!”
· Seeing mom, dad and
kids come in to shop
and every one of them
leaves with a pair!
· Getting stopped by a customer who
can’t wait to tell you what a great
experience they just had in your store.
Share yoursellingsuccesses andinspirations.
E-mail SIMPLE with your storiesand
inspire someoneTODAY!
Contributed by Liz Stickel RDS 16,
Nona Graham, Store Manager 98,
and Kim Moore, Store Manager 1348.
FBSNewsThe Newsletter for Factory Brand Shoes and FamousFootwear Outlets
Outlets are currently running the “select boots 30-50% off” promotion. All Outlets will transition into the Thanksgiving Day Weekend Sale starting Friday, November 24th.Please update your Key Event Calendar: All stores will offer Free Home Delivery Sunday, November 19th through Saturday, December 16th.
What’s Happening Now?
Wee
k 42
Week 42 Articles:Cover . What’s Happening Now?2 ........ March of Dimes Update3 ........ Action...............Free Home Delivery Signs
...............Open Enrollment - Last Chance
...............700# Change
...............What’s Attached?
4 ........ Action...............What’s In Madison Store Mail?
Set-up for Thanksgiving Day Weekend Friday, November 24th - Sunday, November 26th:
Signs remain the same.Move red “SALE” tables outside (weather permitting).1st priority - Feature 50%, 40% and 30% off items on red “SALE” tables, End Caps and 4-Ways. Refer to attached for Thanksgiving Day Weekend Code List.2nd priority - Supplement red “SALE” tables, End Caps and 4-Ways with 30-50% off boots.3rd priority - Sign boots in your flow with 50% off or higher value with the appropriate 50% off or 60% off shoe disks.
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Desktop Publishing - Online Newsletters2-6 pages published online weekly (Adobe Indesign, Photoshop and Distiller)
Sample Cover Pages Sample Content Page
Sample Cover Pages Sample Content Page
Portfolio Martina Gross
RDS/DSM Team SharePoint Site Walk Thru: Self-Guided Tour
Links to
Key Tools
Links to
Key Info
Announcements &
What’s New
Search
Calendars
& Links
Comments from your DSM Beta Testers:
Time Saving Tips from your DSM Beta Testers: Best response times are using a High Speed Connection, then RF Card in store (dial up is much slower).
When accessing the site, if it asks you for a sign on and password, contact the Help Desk to have your ID unlocked or
reset (if it has expired).
When accessing information in the site, if you get an error message that says you don’t have authority, select cancel, then
Back to exit that area.
To exit the current screen, select Back instead of X or Home (if the Back option is available).
Type Ctrl P instead of the print button.
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SharePoint Webdesigners: Martina Gross & Stacy Mower
Contributor Training and Reference Guide Sample Content Page
Announcements:
Promotion Change
System Status
What’s New?
Message from Joe or Jim
Emergency Price Changes
Contest Updates
DSM open positions
Recently updated Policy/Pro-
cedure (link to report, guide or
form provided)
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Announcements &
What’s New
Owner
Communications
Training SharePoint Data OwnersUpdating Announcements & Site Image
Select Documents and Lists
Select Graphics under Picture Libraries
Delete Announcement (and/or Image1)
Select Add Picture
Select Announcement.jpg (or Image1.jpg)
Open
Save and Close
It will automatically update site.
Note: To create Announcement.jpg
Convert document to low res pdf
Crop so image is small (4.25” wide)
Save for web as Annoucement.jpg
Note: To create Image1.gif
Convert image to low res pdf
Crop so image is small ( 3” W, 2” H)
Save for web as Image1.gif
Updating What’s New
Select Documents and Lists
Select What’s New under Lists
Select New Item
Enter Title (two letter dept.: title)
Enter Description (including links) and
format
Save and Close (at top of page)
It will automatically update site.
Item will stay New for 2 days
To move item off of front page
Edit item
Change status to complete
To remove item
Delete
Note: No spell check in SharePoint
Note: How to create a link
Upload data to sharepoint site
Open data in sharepoint
Copy URL link
Paste link into desired location
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Note: Two letter dept.: title
RS: Retail Sales, SR: Specialty
Retail, EX: Executives & Executive
Secretaries, MK: Marketing,
IC: Inventory Control, SA: Sales
Audit, LP: Loss Prevention,
HR: Human Resources, VM: Visual
Merchandising, RE: Real Estate,
BY: Buying, SP: Store Planning,
DC: Distribution Center,
CS: Consumer Services
Note: Specially formatted messages
Copy data into word to retain
formatting.
Insert hyperlinks if there are
attached documents.
Save and upload.
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Display Instructions Assembly Instructions
SOF SOLE Gift BagsNovember 2006
Stores received additional SOF SOLE gift bags (Item #24254), that are promotionally priced at $4.99. Not only is this a great opportunity for stores to sell Accessories, it is also a chance to offer our customers a deal that’s too good to pass up (especially with winter weather on the way)!
Display in the following locations to ensure maximum exposure and sell through:
Sof Sole X-OUTSConvenient shoe deodorizer with fresh scent that works in shoes, gym bags, lockers, home and auto.
Sof Sole Instant Cleaner 11ozThe Instant Cleaner features a scrub-top applicator and powerful cleaning agents that act immediately upon contact and it dries quickly.
Designed to clean all types of athletic shoes. It is also ideal for smooth leather, rubber, fabrics, vinyl/nylon mesh footwear & apparel.
Not recommended for suede or nubuck. Do not use brush cap on leather or delicate materials.
Sof Sole Water Proofer 10.5ozThe top performing protector on the market delivers an invisible breathable barrier against moisture. The primary ingredient is a non-silicone Flouropolymer resin.
Safe on apparel, outdoor gear and footwear: athletic shoes, mesh, suede and nubuck.
Not recommended for patent leather or vinyl.
Gift Bags include:
Display Gift Bags between Gift Cards and Satisfaction Statement (as shown). Avoid placing them in front of any cashwrap signage.
Chocolate/Curved Cashwrap Stores:
Linear from adidas is a specifi c line of product developed especially for our retail tier. Theshoeboxes will be the differentiator from other adidas product (green boxes). This strategy will NOT be communicated to the customer. The cool thing about the product is the productitself. This is a black and white story.
Duration: Week 23 – Week 32. End date varies by BTS Timing Group. Refer to the calendar on page 3.Priority In-store: #2 S-TableGenders represented: Men’s (2) & Women’s (3)
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adidas sign - front
Place adidas placemats on s-table/ 4-way.
1. Attach four 1" foam adhesive on squares on back of home delivery sign.
2. Fold in sign tabs and "foot stand" tabs.3.
Insert "foot stand" tabs into sign tabs. Repeat on both sides.
4. Adhere to back of adidas sign.5. Face adidas sign toward front of the store.
6. Refer to Visual Standards guide for placement of adidas linear shoes.
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adidas home delivery sign - back
adidas linear s-table/4-way (Weeks 23-33)
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Portfolio Martina GrossTechnical WritingAnalysis, reporting and planning calendars (Microsoft Word and Excel)
Sof Sole Case Receiving Overall the percentage of cases shipped but not
scanned has stayed flat for the year (range 4-7%). There has been an overall increasing trend for those who take no action once notified for the year (from 20-29%).
Associate Managers to Store Count There has been an overall increasing trend for the year (from 27-50%).
R. 2, 3 & 7 were below the company average for the year.
R. 8 averaged above the company all year.
Paid Out Total $ Paid Outs fluctuate month to month due to the
number of fiscal weeks (range $1,512-$6,496). R. 5 was consistently above $4000 for the year. R. 1 & 8 averaged below the company all year.
Paid Out Average $ per store R. 2, 5 & 8 are consistently above the company paid
out average for the year (range $22-$34). R. 7 averaged below the company all year.
# of Help Desk Calls from the field (Includes calls for all of
Brown shoe starting in September)
Total number of calls since including all Brown shoe in September has decreased to pre-blending levels.
Calls fluctuate month to month due to the number of fiscal weeks: Transfer call average 8% (range 134-245), Procedural call average 13%(range 242-418), Other call average 78% (range 1246-2203) & Total calls (1666-2629).
DSM timely response to inquiries (A new sign kit
missing/damaged reporting process was put into effect for
Fall with good results. However, there was poor response
to the Holiday sign kit reporting to Signs & Supplies.)
September: Originally, 33% reported on time. After reminders & follow up it increased to 70% reporting.
Note: Reserve funds inquiry-86 out of 90 DSMs responded on time (data not available by region.)
Inventory vs. Plan +10% For the year 1-740
stores were 10% over inventory.
R. 4 averaged the most & R. 6 averaged the least.
Inventory vs. Plan -10% For the year 1-286
stores were 10% under inventory.
R. 3 averaged the most & R. 1 averaged the least.
Inventory vs. Capacity +10% For the year 0-3
stores were 10% over capacity.
Inventory vs. Capacity -10% For the year 362-994
stores were 10% under inventory.
R. 5 averaged the most & R. 6 averaged the least.
Reworks Compliance The company averaged above 87% for the year (Region range 83-91%).
R. 1, 2, 6 & 7 were below company for the year.
Mismates scanned out Mismates scanned out average rose from 43% to 62% once Store Managers started scanning out mismates.YTD Company average is 57%.
R. 4, 5, 6, 7 & 8 were below the company average most of the year. R. 1 averaged above the company all year.
Stolens scanned out by DSMs YTD Company average is 96%. All Regions averaged above 91%.
R. 3, 5, 6 & 7 were below the company average most of the year. R. 1 averaged above the company all year.
Return Exchange Overrides - ID button not used YTD Company average is 9% (Region range 5-11%) for the year.
R. 4, 6, 7 & 8 averaged more stores who did not use the ID button than the company average most of the year.
R. 1, 2 & 5 averaged less the company all year.
Return Exchange Overrides - No Info collected The company average for the 1
st half of the year was 44% & has increased
to 64% for the 2nd
half of the year. YTD Company average 54% (Region range 32-58%) for the year.
For the year R. 2, 3, 4 & 6 consistently averaged more stores who did not collect information when the ID button was not used than the company.
R. 1 averaged less than the company all year.
Return Exchange - Manual Entry YTD Company average 21% (Region range 16-31%) for the year.
R. 1, 3 & 7 averaged more manual entries than the company all year. R. 2, 5 & 6 averaged less than the company all year.
High Shrink Inventory (inv.) Scheduled The company averaged 83% of the inv. scheduled YTD. The company averaged 61% of the inv. scheduled on time YTD.
% of inv. scheduled: R. 6 had the least R. 5 had the most (range 70-95%). % of inv. scheduled on time: R. 2 had the least R. 1 had the most (range 42-
83%).
Manager Change Inventory (inv) Scheduled The company averaged 90% of the inv. scheduled YTD. The company averaged 56% of the inv. scheduled on time YTD.
% of inv. scheduled: R. 2 had the least & R. 6 had the most (62-96%). % of inv. scheduled on time: R. 7 had the least & R. 8 had the most (44-93%).
Dashboard 2007 Data ( Updated 03/19/2008)Store Execution
Sof Sole Case Receiving AVG FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN
Cases Shipped but not scanned 6% 6% 5% 7% 5% 6% 7% 6% 7% 6% 6% 6% 4%
% of stores notified - no action taken 27% 20% 23% 23% 25% 26% 22% 33% 38% 31% 28% 29% 29%
Associate Managers to Store Count AVG FEB MAR APR MAY JUN JUL AUG SEP* OCT NOV DEC JAN