Martin macmillan-pollen

APP PROMOTION SUMMIT 2014

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MARKETING BALANCE

PRODUCT MARKETING

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MARKETING BALANCE

PRODUCT MARKETING

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MARKETING BALANCE

PRODUCT MARKETING

Monetisation Right Acquisition Right

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MONETISATION

ACQUISITION

Test Refine

Test Refine

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MONETISATION ACQUISITION SUCCESS

SUCCESS FORMULA

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FUNDING

INDIE VC BACKED PUBLISHER

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TIMING

Launch 30 Days 60 Days $

Funding Gap

PAYMENT FROM APPSTORE

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TIMING

Launch 30 Days 60 Days

!PAYMENT EVERY 7 DAYS $

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TIMING

Launch 30 Days 60 Days

!OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY

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CREDIT IS BROKEN

SELF SERVICE CREDIT TERMS

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CASE STUDY: DIGIPILL

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TAKEAWAYS

Test & Develop before you begin to ramp up

Keep equity funding in the bank

THANK YOU