Martha tilaar profile

Local Wisdom Go Global

Section 1 Corporate Overview

Vision and Mission

LOCAL WISDOM GO GLOBAL

To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product

innovation and modern technology to optimize added

value to stakeholders

To be Top 3 in Indonesian cosmetics

and spa industry

Vision Mission

To be one of Asia Pacific players in

cosmetics and spa industry

Overview of Martha Tilaar Group

Manufacturing & Marketing Services Business Group

Companies PT. Martina Berto Tbk. (Manufacturer & Marketing)

PT. Cedefindo (Toll Manufacturer)

PT. Martha Beauty Gallery (Educational)

PT. Cantika Puspita Pesona (Franchise Management for Spa)

PT. Creative Style (Advertising Agency)

Distribution

PT. SAI Indonesia (Indonesia)

Eastern Beauty Heritage Sdn. Bhd. (Malaysia) Eastern Beautipelago Pte. Ltd. (Singapore)

Martha Tilaar Group (MTG) was founded in 1970 by DR. Martha Tilaar by opening a beauty salon at the garage of her father s house Now, MTG has been becoming an integrated and world-class beauty provider with operation supported by its four main businesses

Profile of The Founder

DR. Martha Tilaar requires little introduction in Indonesia because her popularity as an icon of Indonesian successful woman entrepreneur

DR. Martha Tilaar is well known for her enthusiasm of traditional Indonesian herbs

As a result of her lifetime achievement, DR. Martha Tilaar continues to receive numerous honors and awards, both for her entrepreneurship and social activist

She is often sought to lecture at management and business meeting throughout the world

Value

The Indonesian archipelago is

enriched with various flourishing flora that

is mutually integrating with the exotic cultures and ancient civilizations.

Nature of a person’s beauty is like a flower that bursts each of its unique heavenly spirit from within,generating

a perfect outer elegance and energizing the surrounding.

Modern technology usage supports the

experts in pouring any various ideas and

innovations to create a design and high quality cosmetic

products that hygienic.

Pillars

Culture & Philosophy Disiplin (Discipline) Each employee is to show commitment in being punctual in order to maximize company efficiency. Jujur (Honesty) From each employee’s honesty, a company can grow into a healthy one and is able to keep expanding. Inovatif (Innovative) Innovative way of thinking and provocative attitude is a valuable asset for the company. New breakthrough will be created from this innovative way of thinking. Tekun (Diligent) Being diligent and focus on doing and developing issues related to responsibility will facilitate the company to reach the target accordingly. Diligence is also increasing employee’s quality. Ulet (Persistent) Willing to work hard, committed and never give up in completing each task given show that someone has a responsibility towards his work. This is important to the company’s sustainability and progress.

DJ I T

U

Section 2 PT. Martina Berto Tbk. Overview

Overview of MBTO PT. Martina Berto Tbk. (MBTO) was founded on June 1, 1977 by DR. Martha Tilaar, the late Mr. Bernard Pranata and Mrs. Theresia Harsini Setiady

The biggest Indonesia local cosmetics company and market leader for color cosmetics and skin care market

MBTO listed its shares on the Indonesia Stock Exchange in 2011

MBTO has three manufacturing facilities in Jakarta, Bekasi and Cikarang

Products

Hair Care

Herbal Products

Color Cosmetics

Skin Care

Body Care

Services Organic Plantation (Kampung Djamoe Organik)

Retail Shop (Martha Tilaar Shop)

Key Competitive Strengths

MBTO is a prominent player in the beauty products industry in Indonesia

Quality Assurance

Strong financial

health

Well established player in both

domestic and export markets

Strong and market oriented R&D

Strong brand and product

portfolio

Strong and Market Oriented R&D

MBTO owns a Research and Development Division known as Martha Tilaar Innovation Centre (MTIC).

We have 72 Pharmacies & Skin Experts

MTIC activities are as follows : Product development Scientific research Joint research Patents

Collaborations :

Martha Tilaar Laboratories in Lyon, France Professional Chair in Etnobotany Faculty, Leiden Universtiy, Netherlands Active Research with University of Indonesia

Well Established Player

CANADA

USA

RUSSIA

CHINA

JAPAN

BANGLADESH INDIA

SRILAN KA

PAKISTAN

TURKEY

UK NETHERLAND GERMANY

EGYPT

46

5

9

10

8

11

BOSNIA

TAIWAN

HONGKONG

MALAYSIA

SINGAPORE BRUNEI DARUSSALAM

PHILIPPINES

JAPAN JORDAN

MBTO is a well established player in both domestic and export markets.

RUSSIA

CHINA

Quality Assurance

New and up to date machinaries Our raw materials are purchased from

domestic and foreign suppliers with tight requirements

Stringent quality control process ensure consistent quality of our products

Our plants are certified with : ISO 9001 ISO 14001 Good Manufacturing Practice for Cosmetic and Traditional Medicine HALAL Organic Ecocert in progress

Strong Brands and Product Portfolio

MBTO has complete brand portfolio in decorative cosmetics, skin care & spa, hair care, traditional herbs, for various ages from teens up to middle age, for different

classes of society : premium, middle upper, middle until middle lower.

Age Segmentation Teenagers (15 years) to Mature ( >40 years)

Gender Segmentation Male and Female

Class/ Price Segmentation A (premium), B (upper middle), C (middle), D (lower middle)

Psychology Segmentation (1) Natural & Eastern Image (2) Modern Image

D

Section 3 Achievements

Achievements

United Nations Global Compact Award

The United Nations Global Compact is a United Nations initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. Martha Tilaar Group is committed to adopt The Ten Principles of Global Compact.

Achievements 2012

20,800 18,996 36,652

9,180 1,344 1,545

4,600

The Best in Building and Managing Corporate Image from Bloomberg Businessweek and Frontier Consulting Group Indonesia Best Brand Award 2012 for Sariayu (powder foundation) from SWA and MARS Indonesia Most Favorite Youth Brand 2012 (cosmetics, body care, foundation) for Sariayu from Markplus Top Brand Award 2012 for Rudi Hadisuwarno (hair tonic) from Frontier Consulting Group Top Brand Award 2012 for Mirabella (lipstick)from Frontier Consulting Group

Achievements 2013

20,800 18,996 36,652

9,180 1,344 1,545

4,600

The Best in Building and Managing Corporate from Bloomberg Businessweek and Frontier Consulting Group The Top 50 Companies from Forbes Indonesia Indonesia Green Company Achievement 2013 from SWA Magazine Halal Award 2013 from Ministry of Religious Affairs and Indonesian Ulema Council Top Brand Award 2013 for Sariayu (Beauty Cotton, Body Scrub) from Frontier Consulting Group Indonesia Most Favorite Women Brand 2013 (Lipstick, Eye Shadow) for Sariayu from Markplus Cleo Beauty Hall of Fame 2013 for Dewi Sri Spa (Body Scrub) from Cleo Magazine Bazaar Beauty Award 2013 for PAC (Eye Shadow) from Harper’s Bazaar Indonesia

Achievements 2014

20,800 18,996 36,652

9,180 1,344 1,545

4,600

The Best in Building and Managing Corporate from Bloomberg Businessweek and Frontier Consulting Group Rising Global Star Award from Forbes Indonesia Her World Beauty Award for Dewi Sri Spa (Body Wash) from Her World Magazine Top Brand Award 2014 for Sariayu (Beauty Cotton, Body Scrub) from Frontier Consulting Group Bazaar Beauty Award 2014 for Dewi Sri Spa (Body Scrub) from Harper’s Bazaar Indonesia Women’s Health Indonesia Beauty Choice 2014 for Rudy Hadisuwarno from Women’s Health Magazine

Section 4 Our Brands

DEWI SRI SPA Unlocking Natural, Healing Secret

Overview : A complete series of home spa products with rice extracts and essential oils for skin and body care Produced from Indonesian natural resources and inspired by the story of Dewi Sri, the rice goddess and the benefit or rice for skin beauty

Target market (demographic):

Female and male 25-40 years old SES : B – A+

Positioning : Dewi Sri Spa is an effective and practice way to get the best and complete Indonesian SPA experience from “ top to toe “ in accordance to enhance well being, due to its content from natural ingredients and essential oil that give both functional (healing) and emotional benefit.

www.dewisrispa.com

DEWI SRI SPA Unlocking Natural, Healing Secret

Aromatic Oil Post Natal Treatment

Body Care (Classic Series)

Body Care (Signature Series)

Footherapy

PROFESSIONAL ARTIST COSMETIC The Art of Make-Up

Overview : The luxury cosmetics products with superior colors acknowledged by local and international make up artists Target market (demographic):

Professional Make-Up Artist : 20 – 40 years old, SES B – A End customer : Female, 20 – 30 years old, SES B - A.

Positioning : High quality cosmetic products, developed according to standard of Professional Make-Up Artist, complete color selection

www.pacbeauty.com

PROFESSIONAL ARTIST COSMETIC The Art of Make-Up

Make-Up Base

Make-Up Decorative

BIOKOS Skin Care for All Ages

Overview : Complete skin care products intended for woman in 20’s, 30’s and 40’s as anti aging to reduce wrinkles and maintain skin supple and flawless Scientific based products Intensive collaboration with French Cosmetic Laboratory in Lyon, French

Target market (demographic):

Female 20 – 45 years old SES : B-A

Positioning : Skin care for all ages www.biokos.com

BIOKOS Skin Care for All Ages

Whitening Series Anti Wrinkle Series

20s 30s 40s

Caring Colours The Colours that Care

Overview : Decorative cosmetics with skin care benefits especially designed for young women professionals

Target market (demographic): Female 20 – 35 years old SES : B - C

Positioning : Colour Cosmetics with skin care benefit that provides beautiful look and cares for skin as well

www.caringcolours.com

Caring Colours The Colours that Care

Make-Up Decorative

Make-Up Base

RUDY HADISUWARNO COSMETICS Your Hair, Your Asset

www.rudyhadisuwarnocosmetics.com

Overview : Various hair care and hair styling products produced from natural ingredients with advance technology endorsed by the hair care maestro of Indonesia, Rudy Hadisuwarno Target market (demographic):

Female/male 18 – 35 years old SES : BC+

Positioning : Hair care and hair styling products for active, modern and trendy life style

RUDY HADISUWARNO COSMETICS Your Hair, Your Asset

SARIAYU Total Natural Beauty

Overview : A complete range of beauty and personal care products from head to toe Produced with natural ingredients of Indonesia Pioneer of color trend in Indonesia by adopting cultures of Indonesia

Target market (demographic):

Female 20 – 30 years old SES : BC

Positioning : The wide range of cosmetic and personal care products which inspired from Indonesian nature and culture and pass the clinical test and produce using current technology

www.sariayu.com

SARIAYU Total Natural Beauty

RUPASAMPAT WAHYABHIANTARA PHILOSOPHY

REAL BEAUTY is the harmony between inner & outer beauty

Balance combination between soul, mind and body

SARIAYU Total Natural Beauty

Make-Up Decorative

Herbal Products Hair Care

Make-Up Base

Body Care Skin Care

BELIA Live Your Passion

www.belia.com

Overview : Innovative personal care products focusing on cologne and teenage skin care Target market (demographic):

Female 13 – 18 years old SES : B C

Positioning : A modern personal care product for active, dynamic and modern young female teenage

BELIA Live Your Passion

Compact Powder Lip Care Mist Cologne

MIRABELLA Smart Choice for Your Beauty

www.mirabella-cosmetics.com

Overview : A range of cosmetic products with modern and western image, affordable price, trendy, long lasting and complete range of colours. Target market (demographic):

Female 25 – 35 years old SES : B C D (Ecoline)

Positioning : Cosmetic products dedicated for beauty oriented and outgoing women, with western look and affordable price.

MIRABELLA Smart Choice for Your Beauty

Make-Up Decorative

Make-Up Base

CEMPAKA

www.cempakacosmetic.com

Overview : A range of skin and body care products at economic prices for beautiful appearance and act as a fighting brand Target market (demographic):

Female 30 – 45 years old SES : B C D (Ecoline)

Positioning : A range of personal care products with good quality and affordable price

CEMPAKA

Thank You If you need further information, please contact : PT. Martina Berto Tbk., Martha Tilaar Group Jalan Pulokambing II, No. 1 Jakarta Industrial Estate Pulogadung Jakarta 13930 Indonesia Phone : (62-21) 4603717 Fax : (62-21) 4606246 E-mail: [email protected] www.martinaberto.co.id www.marthatilaargroup.com