Marrying design and business

Engaging Your Customers Online

by Leon (C.K.) Leong

Marrying Design & Business

30 July 2010

Web Designer DepotWho does not know this site?

What’s the differences between art and design

Q1

http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/

Source: http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/

Source: http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/

In project management, it’s well-known that there are constant disagreements between

the various roles

(Coming from a Techsailor context… Sales, Account Manager, Project Manager, Design and Technical)

Daily chronicles of a project team…Note: This is just a hypothetical scenario. The actors “involved” are just arbitrarily protagonists.Fisher – Project Manager, Ashley – Designer, Leon – Account Manager

Fisher: Ash, the front page needs to be an overview of the whole site… Can you add in boxes for latest news, events and promotions? Ashley: I disagree; that would make the look and feel of the front page too complex and cluttered… it’s bad coming from a design stand point…

Fisher: The client’s business is very much online so we need to showcase what’s available to the users in a birds eye view…

Ashley: Can we just show case one of each of the latest items so that the site does not get too crowded?

Leon: Hey guys, can I ask in the first place who are the target audiences? And what’s of value to them?

We’re all driven by our individual…

MINDSETS

Let’s take a step back and look

at the “spectators”….

What’s the purpose of a design

Q2

To communicate and prompt-to-action

Q2

Market/Sell Educate Prompt-to-action

Q2

Communicate

Prompt-to-action

User Experience

Analytics

Adobe’s Model

Source: http://www.zdnet.com/blog/saas/adobe-ties-web-design-to-business-results/871

A REAL Techsailor example…

http://greater-asia.com/

Educate Market/Sell

Prompt-to-Action

http://greater-asia.com/

Market/Sell Marry vision with audienceExecution: Effective marketing taglines and media based on Vision/positioning and target audiences, Targeted Messages and Links

Educate Availability of and easy access to informationExecution: Effective information architecture for the contents and ease of navigation website wide

Prompt-to-Action Motivate to do somethingExecution: “BIG RED BUTTONS!”, Contact Us manifestations

Analytics Derive actionable insights

Marketing

Social!!!What about…

Yet another REAL Techsailor example…

TwitterFacebook

Youtube

Twitter buttonFacebook buttonTwitter feed boxYoutube EmbeddingFacebook Widgets/BadgesLinkedIn WidgetsAddthis / SharethisDISQUS commentaryFlickr photo streamFacebook Connectetc… Social

That is…

Online Customer Engagement

-fin-

Thank you

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