Marko Zoric - YouTube On A Plate

On A Plate

What’s on the menu?StarterMain Course

Dessert

What is YouTube?

Why YouTube?

Starter

BBC News weekly global audience =306m

Engage with 18-34 yo off platform

24 YouTube channels in 20 languages

Main Course

Know your audience & make YouTube work for you

Our YouTube audience is young with littletime so we need to grab their attentionwith innovative content, informal tone and a variety of new formats.

Radio Visualisation

Video Innovation (360 video)

Mobile first/social repurposing

Archive

Dessert

What has been the impact?

Doggy Bag (Food for thought)

● Stay true to your brand● Be consistent & committed● Listen to your audience● Innovate don’t imitate