TOP 10 Learning Questions for Chapter 11 Dealing with Competition Restituto R. Mines Jr. May 25, 2010
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TOP 10 Learning Questions for
Chapter 11Dealing with Competition
Restituto R. Mines Jr.May 25, 2010
1. Competitors is define as companies that satisfies the same customer______
A. WantsB. NeedsC. DemandsD. Needs, Wants or DemandsE. Stated and Unstated Needs
2
2. ______ firms that serve small market segment
A. Market NicherB. Market FollowerC. Market ChallengerD. Market Leader
3
3. In analyzing competition, companies must determine the following except:
A. StrengthB. WeaknessC. ObjectiveD. StrategyE. Opportunities
4
4. When selecting customers, we can retain the following except:
A. Not vulnerable, valuableB. Vulnerable, not valuableC. Vulnerable, valuableD. Not vulnerable, not valuableE. Profitable, valuable
5
5. As one of the defense strategies of a dominant firm, which is true?
6
A. Diversification into unrelated/new industriesB. Attack after the competitor starts its offenseC. Reassigning resources to weaker territories D. Reintroduction of productsE. Raised product price versus
competition
6. In benchmarking against competition, which step is false?
A. Identify key variables to measureB. Determine which function to benchmarkC. Measure company’s performanceD. Determine product sales & profitabilityE. Measure performance of best-in-class
companies
7
7. Increasing the level of product consumption is an example of:
A. Defending market share strategyB. Expanding market share strategyC. Expanding total market strategy D. Market Follower strategyE. Market Nicher strategy
8
8. How can small brands compete in the market:
A. Use conventional communicationB. Be consumer-centeredC. Focus on target and messageD. Do not commitE. Do not build any identity
9
9. Reaction of Competitor-centered companies:
A. Installation of 24-hour customer hot lineB. Conducting customer satisfaction surveyC. Increase of advertising & promotion budgetD. Improve quality control & assuranceE. Efficient customer service
10
10. Oil companies can easily reduce supplies or raised prices. What threat these competitive force present:
A. Threat of buyer’s growing bargaining power
B. Threat of substitute productsC. Threat of new entrantsD. Threat of Suppliers’ growing
bargaining powerE. Threat of intense segment rivalry
11
TOP 10 Learning Questions for
Chapter 11Dealing with Competition
Restituto R. Mines Jr.May 25, 2010
1. Competitors is define as companies that satisfies the same customer______
A. WantsB. NeedsC. DemandsD. Needs, Wants or DemandsE. Stated and Unstated Needs
13
2. ______ firms that serve small market segment
A. Market NicherB. Market FollowerC. Market ChallengerD. Market Leader
14
3. In analyzing competition, companies must determine the following except:
A. StrengthB. WeaknessC. ObjectiveD. StrategyE. Opportunities
15
4. When selecting customers, we can retain the following except:
A. Not vulnerable/valuableB. Vulnerable/not valuableC. Vulnerable/valuableD. Not vulnerable/not valuableE. Profitable/valuable
16
5. Defense strategy of a dominant firm, which is true?
17
A. Diversification into unrelated/new industries
B. Attack after the competitor starts its offense
C. Reassigning resources to weaker territories D. Reintroduction of productsE. Raised product price versus
competition
6. In benchmarking against competition, which step is false?
A. Identify key variables to measureB. Determine which function to benchmarkC. Measure company’s performanceD. Determine product sales & profitabilityE. Measure performance of best-in-class
companies
18
7. Increasing the level of product consumption is an example of:
A. Defending market share strategyB. Expanding market share strategyC. Expanding total market strategy D. Market Follower strategyE. Market Nicher strategy
19
8. How can small brands compete in the market:
A. Use conventional communicationB. Be consumer-centeredC. Focus on target and messageD. Do not commitE. Do not build any identity
20
9. Reaction of Competitor-centered companies:
A. Installation of 24-hour customer hot lineB. Conducting customer satisfaction surveyC. Increase of advertising & promotion
budgetD. Improve quality control & assuranceE. Efficient customer service
21
10. Oil companies can easily reduce supplies or raised prices. What threat these competitive force present:
A. Threat of buyer’s growing bargaining power
B. Threat of substitute productsC. Threat of new entrantsD. Threat of Suppliers’ growing
bargaining powerE. Threat of intense segment rivalry
22
TOP 10 Learning Questions for
Chapter 11Dealing with Competition
Restituto R. Mines Jr.May 25, 2010
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