Markma 20 yrs personal marketing plan-ren wei

MARKMA-V52

20 years personal marketing plan

Report by REN WEI

October 14, 2010

--Child psychology education and skills training centers

REN Charitable Education Fund

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CHILDREN

Have a healthy, happy, carefree life, right to a fair, equitable development opportunities, is yearning for the happiness of every child. However, the real world is full of paradox.

♦ On the one hand, some countries, regions abundant material life of children, young age will be obese, busy to lose weight ;♦ On the other hand, there are large numbers of children suffering from famine, war, disease, suffering, struggling to the edge of death.

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Children in poor areas

No food No clothes No living house No class No medical No play No, no, no……

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Children in affluent areas

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Take care of CHILDREN

Child poverty different from common poverty. Grew up in poverty and even despair, and away from hunger, access to education and health care in a good environment for the healthy growth of children, they have different in the individual psychological, physical, emotional and spiritual development. Therefore, the child poverty should receive special attention. And this concerns not just stop at the spiritual level, there must be more investment, more tangible action. Allow more people to participate in charitable activities, and long-term, sustainable development concerns, so should teach children's charity and gratitude character and know to cherish everything.

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logo design concept:

In the overall design of the logo is a clenched fist to the deformation, but also resembles a flame, and its significance for the enthusiasm, help, assistance, meaning together, calling all the love.

Decomposition of the logo of view, the following hold above two curves bending heart, and its significance for the care, caress.

Heart-shaped pattern is also in love in the deformation of the English ah.

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Strategic Plan

Vision

your love, make children to be stronger; national future, shining under your charity;

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Strategic Plan

Mission: To Know and Share Love

--to do all in our power, and then some, to foster, nourish, and sustain authentic, living relationships with Children's charity career

--to build a community devoted to becoming one lovely person in pursuit of Physical and mental health of children

--to promote personal growth so that, with Charity’s leading, help, and grace,we will more fully realize our God-given potential and purpose tomorrow than we have today--to embrace the highest standards, as individuals, families, and society, of love, dedication, honesty, integrity, and service

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Core Values---one can change every thing.

From poor family From rich family

The correct values of life

Positive, confident character

Caring, know how to meet satisfaction and Thanksgiving

Independent personality

Know how to achieve the ideal by their own efforts , do not give up hope

Far away the protection of parents, face to difficulties

Health mental Do not complain, except a sense of psychological imbalance

Cherish everything we have, often to help people

Health body Guarantee food satiety, and basic living conditions

Avoid overeating, nutritional imbalance

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Overview of major business

1. Holiday camp

Content: Training children hard-working personality, time to sleep, get up; their work, such as housekeeping, laundry, etc.; to help local farmers to work, doing housework;

Location: poor mountain village

Objective: To let the children know the life of hard-won treasure; Understand the difficulties of children in poor areas, to stimulate love and more involved in philanthropy; Poor children with mobility assistance, preferably "a bunch of one"

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Overview of major business

2. Profit for the establishment of free-fee schools in poor areas

All profits made in the above activities, to build schools in poor areas, so the children can study there, have food and sleep place. Long suffered from difficulties, will lead to an unhealthy child psychology, child psychology to train teachers to pay attention to education, so that where children have positive, optimistic and healthy psychological state.

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Strategic Plan Objective 1: 1-5 years plan

☺ Twice a year to hold small "camp", each has student about 30-40 people. The main significance of this activity is to promote and encourage everyone to participate in charitable activities.

☺only to establish 1-2 charity schools, convenient and adequate working capital

and management.

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☺ Jointly held activities with the major school

School is our biggest target market development, if the school agreed to hold this charity event, can get more attention and action.

☺ students promote and organize their own charity event Students organize activities themselves, can get help from parents, to raise the personal passion of philanthropy, charity for the development of long-term basis.

☺ ensure that every poorchild has a donorIn order to prevent poor children face the pressure of life, or drop school, etc., for each of the poor children who find long-term funding to ensure the successful completion of university studies 。

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This business has developed to a mature stage, at least establish charity schools in more than 10 areas, help more than 6,000 children back to school .

To maintain a meaningful and good relations of cooperation With the government and major schools.

Great use of media propaganda, attract more well-known companies and artists contributions.

Must also follow-up survey the current situation and future development who were out from our charity school

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REN Charitable Education Fund --Child psychology education and skill training centers

Charity career and the company are all doing business, need business and management.

The difference is: the company pursuits profit ; Charity is to benefit more people, need more people participation and dedication.

MARKMA-V52

20 years marketing plan

Report by REN WEI

October 14, 2010

--Child psychology education and skills training centers

REN Charitable Education Fund

Markma 20 yrs personal marketing plan-ren wei

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