Markguru smiling assassins welingkar institute of management_round 1

SWAGAT MISHRA

SHANTANU WAGLE

Case Brief

Computer Vision Group (CVG) - an early startup, specializing in next generation Vision solutions & Machine Learning applications

CVG aims to become the undisputed leader

in the Visual Data potential market

CVG has developed an Image Recognition

Engine enables handling of huge

amounts of Visual data in fraction of a second, making photo handling

easier than ever.

Case Questions

To calculate an estimate

of the potential

market for the product

To select consumer

segments as a target for the product in order to

gain maximum

profitability

Q.1 Calculating an estimate of market size?

Assumptions

• Scope of the Case Analysis is limited to the Indian Market• To develop an estimate for the potential

market size we have considered the following criteria:

Consumer should have a Smart mobile device, e.g. Multimedia Mobile phone, Tablet, etc

Consumers should be active users of Mobile internet services

Potential Market Analysis

• Total cell phones in India 904.51 million

• Total smart phones in India 116 million

• Total active users of internet in India 110 million

Q.2 To select consumer segments as a target for the product in order to gain maximum profitability?

Market Identification Rationale

• Indian Internet population is 205 million approximately

• Social networking a popular trend in India – 86% internet users visit Social networking sites

• 92 million Facebook users & 33 million Twitter users in India

• Instagram and Pinterest are fast gaining widespread popularity. Pinterest has 1500000+ users in India

• Major segments for CVGSocial Networking sitesE-commerce sitesSmart camera and phones

Use of CVG (Customer Visual Group)

• Social media and mobile internet services has greatly boosted the usage of visual data, with people uploading their photos and experiences.

• The CVG product will enhance the customer engagement and interest by automated tagging of characters in the photos

• The product will help provide great visual data to businesses by tagging people, preferences, brands, etc thereby identifying trends and changes in behavioral pattern of the consumers

• Thus, the engine will act as a great way for brands to gather insights in order to understand consumer behavior through visual data patterns

• Therefore, active users of social media and sites like Instagram and Pinterest are the best markets to target for CVG and for maximum profitability

THANK YOU…