Marketting research

Title

Initial ReportshowroomingLast Modified: 02/18/2015

1. Gender#AnswerResponse%1Male5479%2Female1421%Total68100%

1. GenderStatisticValueMin Value1Max Value2Mean1.21Variance0.17Standard Deviation0.41Total Responses68

2. Age #AnswerResponse%119-25 yrs6393%226-35 yrs57%336-4500%445-6000%5above 6000%Total68100%

2. Age StatisticValueMin Value1Max Value2Mean1.07Variance0.07Standard Deviation0.26Total Responses68

3. Employment status#AnswerResponse%1Student5885%2Government employee11%3Private employee69%4self employed00%5house wife11%6retired00%7Other23%Total68100%

3. Employment statusStatisticValueMin Value1Max Value7Mean1.43Variance1.50Standard Deviation1.23Total Responses68

4. When purchasing#AnswerResponse%1I browse online3045%2I read website reviews1116%3check social media00%4I ask friends or family for store recommendations812%5I go to store I usually buy69%6I visit different stores1218%Total67100%

4. When purchasingStatisticValueMin Value1Max Value6Mean2.78Variance4.06Standard Deviation2.01Total Responses67

5. I browse online for information about the product from#AnswerResponse%1My computer3857%2Mobile phone2740%3Tablet11%4I never browse online for information11%Total67100%

5. I browse online for information about the product fromStatisticValueMin Value1Max Value4Mean1.48Variance0.37Standard Deviation0.61Total Responses67

6. After I learnmore information about the product(shoes) I want topurchase#AnswerResponse%1I keep searching online for store location710%2I go directly to the store I usually purchase the product2638%3i purchase online1826%4i search online for retailers who sell at cheaper price1826%Total69100%

6. After I learnmore information about the product(shoes) I want topurchaseStatisticValueMin Value1Max Value4Mean2.68Variance0.96Standard Deviation0.98Total Responses69

7. When I am in the store I usually spendsearching for theproduct#AnswerResponse%1less than 15 min1522%2average of 15 min2537%3more than 15 min2841%Total68100%

7. When I am in the store I usually spendsearching for theproductStatisticValueMin Value1Max Value3Mean2.19Variance0.60Standard Deviation0.78Total Responses68

8. When I do not find the products I am looking for#AnswerResponse%1I leave the store and go to another one4871%2i go home and browse online for stores that carry the products i want1015%3I go home and purchase online69%4I start browsing on my mobile phone while i am in-store to check what other stores might carry the products i want11%5I start browsing on my mobile phone while i am out of the store on other retailers that might carry products i want34%Total68100%

8. When I do not find the products I am looking forStatisticValueMin Value1Max Value5Mean1.54Variance1.06Standard Deviation1.03Total Responses68

9. I use my mobile phone in-storeto#AnswerResponse%1make product comparisons2131%2talk to friends or family1624%3to purchase34%4get deals based on the location i am00%5I do not use my mobile phone while shopping2740%Total67100%

9. I use my mobile phone in-storetoStatisticValueMin Value1Max Value5Mean2.94Variance3.15Standard Deviation1.77Total Responses67

10. Do you use any mobile app to make product /price comparison? Please mention which one(s)Text Responseflipkartnonoflipkartsmartprice.comnomysmartpriceNilFlipkartnoamazon,snapdealflipkartprice comparisonflipkart appsTradusnono just my mobile browserno just my mobile browserNILNOsmart pricenoflipkartflipkartflipkartflipkartMyntraCompare Raja-save my rupeenoamazon.in

10. Do you use any mobile app to make product /price comparison? Please mention which one(s)StatisticValueTotal Responses32

11. When shopping, I make comparisons on thefollowing channels for

11. When shopping, I make comparisons on thefollowing channels for#QuestionPhysical storepcmobileTotal Responses1Price253326842Product information133925773Product ratings or reviews54226734Store location153123695Deals, discounts, promotion20322577

11. When shopping, I make comparisons on thefollowing channels forStatisticPriceProduct informationProduct ratings or reviewsStore locationDeals, discounts, promotionMin Value11111Max Value33333Total Responses6463636063

12. When I purchase products I usually look at thefollowing attributes......Please rank in the ord...

12. When I purchase products I usually look at thefollowing attributes......Please rank in the ord...#Answer12345Total Responses1Price2967613612Design41815155573Brand name79161219634Comfortable wear912151212605Quality of the product12149181164Total6159626360-

12. When I purchase products I usually look at thefollowing attributes......Please rank in the ord...StatisticPriceDesignBrand nameComfortable wearQuality of the productMin Value11111Max Value55555Mean2.482.983.433.103.03Variance2.721.231.831.821.97Standard Deviation1.651.111.351.351.40Total Responses6157636064

13. Please name the websites you browse onlinefor products(often)Text Responseall online storesflipkartFlipkart.comflipkartflipkartAmazonFlipkartflipkartflipkartamazon.in, flipkart, snapdeal, ebay, rediffshopping, healthkartflipkartflipkartflipkart,snapdeal,amazonsnapdealflipkart,google,snapdeal,amazonFlipkart flipkart.comflipkart.com, amazon.in, snapdeal.com,yepme, jabonggFlipkart, Amazon, ebayflipkartamazon, flipkart, ebay, snapdeal, healthkart, rediffflipkartwww.amazon.comflipkartfliblartflipkartFlipkart & Jabongflipkartflipkart, snapdealflipkart, snapdealdigit.in, flipkart, amazonflipkartFlipkartsmart pricenoflipkartmobileFlipkartflipkartflipkartflipkart.com,ebay.comflipkartebayMyntrawww.flipkart.comflipkart and myntrafilpkartnoflipkart.com

13. Please name the websites you browse onlinefor products(often)StatisticValueTotal Responses49

14. What factorswould influence your decision to purchase products from online retailers instead fro...#AnswerResponse%1Price3757%2Shipping1218%3Variety1117%4Brand name of the retailer12%5Exclusive e-retailers23%6Others23%Total65100%

14. What factorswould influence your decision to purchase products from online retailers instead fro...StatisticValueMin Value1Max Value6Mean1.85Variance1.57Standard Deviation1.25Total Responses65

15. I easily switch retail channels when Ipurchase productsif#AnswerResponse%1the physical store I am in sells a similar product online1625%2I find the product i want at a lower price at another retail store2641%3I am not satisfied with the service in store914%4the store doesnt carry the brand i am looking for1016%5it is the long distance to get into the store35%Total64100%

15. I easily switch retail channels when Ipurchase productsifStatisticValueMin Value1Max Value5Mean2.34Variance1.34Standard Deviation1.16Total Responses64