MarketSqr Supply Network Introduction Francois Naudé
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MarketSqr Supply NetworkIntroduction
Francois Naudé
Background
In old world economies, people came to the market to do business. At the market they could browse through merchandise and meet new business associates, but also people who could help them in making their business decisions and share information.
In modern day society markets have consolidated and became more efficient. They now consist of many times more people and cover larger geographies. Yet, they still consist of people.
Particularly in the Business-to-business arena, markets have become much more efficient since processes have been optimized and increasingly sourcing and transaction processing are done electronically. This efficiency has certainly brought tremendous benefits to businesses but it has been at the expense of personal relationships.
How often do we still see that our best customers are those whom we have the best personal relationships with? The old world personal relationships still triumphs over an impersonal electronic transaction.
People feel more comfortable doing business with a person who has been recommended by someone they trust.
MarketSqr brings these old world values back to our contemporary society by providing a platform that allows and encourages the fostering of relationships, sharing of information and enhancing the professional profiles of participants in their business community.
Benefits to buyers and suppliers
1.Discover Suppliers rated by business contacts (buyers)
Buyers find references on suppliers
2.Support Reduce support cost for suppliers
Less assistance needed by buyers
3.Associate Engage interest groupsShare best practice
information
4.Analyze Suppliers engage opinion leaders
Buyers can identify & engage with influencers
5.Network Suppliers build relationships online
Buyers share information with peers
6.Showcase Suppliers can exhibit new products & services
Buyers share their opinion on suppliers’ products &
services
Business Use Cases
Social Marketing
Social Sales
Social Support
Social SRM/CRM
Process Collaboration
Social Innovation
Social Media in B2B
Changes in behaviour The bulk of innovation in Social Media
has taken place in marketing and in particular consumer targeted
marketing.
Sales has seen some progress with huge potential growth remaining.
Business areas with potential to explode in their use of social
technologies:•Customer driven support•CRM/SRM•Process Collaboration•Innovation
Purchasing Benefit
Research
Select
Inform
InfluenceLearn
Aggregate
Listen
Stay on top of developments in the supply market
Informed supplier selection decisions
Share policies and procedures with suppliers
Share opinions and experiences with peersParticipate actively in support forums
Derive value from shared best practices, case
studies and experiences with suppliers
Have access to consolidated news,
knowledge and research
Understand what suppliers are saying
about you as a customer
Social Media in PurchasingThe use of social technologies in Purchasing and Supply processes is in its infancy
and holds tremendous potential for greater collaboration and efficiencies.
A cluttered social media landscape
MarketSqr aims to consolidate trade relationships for the Purchasing and Supply community in
one place
FUNCTIONAL OVERVIEW
Personal Profile
The personal profile identifies and positions the individual in his professional environment . Profiles usually include short bios or résumés, photos, and summaries of the individual’s area(s) of expertise.
Profiles can be valuable vehicles for finding people with the right proficiency for specific projects or issues that need to be addressed. Many companies use profiles to enhance community within, and external to the organization, allowing staff to post photos and slightly more personal information to assist in fostering relationships.
The individual can promote his profile through active engagement in interest groups, forums and writing a regular blog on topics of personal expertise.
Professional Network
Each personal profile can be connected to a network of professional connections made up of:
• Colleagues• Ex-colleagues• Classmates• Suppliers• Customers
This personal network will be utilised to:• Evaluate suppliers• Find recruiting prospects• Generate sales leads• Promote personal profile
Company ProfileCompanies showcase their products or services on their company profile. This is also where they communicate with potential and existing customers or suppliers.
Applications
4. Media GalleriesRich media is shared amongst members in the form of audio/video podcasts, photos, and other documents. Short videos in the likeness of YouTube are easy to create offer far-reaching company exposure. Particularly useful for training, product demo’s. Available 24/7, they can greatly enhance productivity and efficiency.
3. BlogsA blog is generally maintained by an individual with regular posts or commentary and descriptions of events.Personal opinion carries heavy emphasis and it is important to have a personal flavour to a blog which assist in fostering relationships.Access to blog functionality is determined by user privileges.
2. ForumsForums enable exchange of information and ideas, expertise and advice on how to address issues among members. Types of forums:• Discussions (posts with replies).• Q&A (questions with replies, suggested
answers, or verified answers).Forums are useful for Customer-driven Support and Interest Group debate.
The MarketSqr platform offers four core collaboration applications utilised by Companies and Interest Groups. These applications lend themselves to different interaction styles and needs. Not all applications are activated in all cases but they are always available to be switched on:
1. WikisCollaborative instruments for keeping knowledge, reference materials, project information, and operations manuals up to date because they are always accessible for updates and error corrections by permitted users. They can include moderation tools to ensure quality of information.
Company ProfileCompanies showcase their products or services on their company profile.
This is also where they communicate with potential and existing customers or suppliers.
4. Wiki’s (Brochures)
3. Media Galleries
2. Forums (Support)
1. Blogs (News)
The four applications on the MarketSqr platform are used to showcase the company and interact with its community.
Interest Groups
Interest Groups
4. Media Galleries
3. Wiki’s
2. Forums
1. Blogs
Collaboration around interest groups or communities of practice is facilitated through the four applications provided on the MarketSqr platform.
Site search
Site search allows
searching for any company
name or keyword across the entire site. All companies
groups and any blog
post, forum thread and wiki’s are
included in the search.
Supplier Recommendation
Buyers enter supplier recommendations based on previous exposure to the supplier.Peers can view this in their review of the supplier.
Supplier Rating
Buyers enter supplier ratings (out of five stars) based on previous interaction.Peers can view this in their review of the supplier.
An average of all buyers’ ratings is shown on the supplier search screen.
Supplier search
1. Search criteria are entered as UNSPSC Segment and Family or key word.2. Results list suppliers who meet the search criteria.3. The user’s network relationship with the supplier is shown along with review indicators.4. Click through to supplier profile provides direct access to more detailed information.
Role based functionality
Professional Network
Supplier Search
Inte
rest
Gro
up
s
Company Profile
4. Media Galleries
3. Wiki’s
2. Forums
1. Blogs
4. Media Galleries
3. Wiki’s
2. Forums
1. Blogs
MarketSqr Overview
Personal Profile
Purchasing Lead
Sourcing
RFQ Notification
1. Create RFQ 2. Submit Quotation
1
2
1
33. Award & Notify
Buyer Supplier
•RFQ/Quote/Award functionality is added specific for the DCCI/Nedbank/Worldbank project.•Combined with the process automation the knowledge provided by the community ads to dramatically improved procurement decisions.
TECHNICAL PLATFORM
Technical Platform
MarketSqr deployed Telligent Community 5.6 on the Telligent Evolution Framework.
This platform was customised to meet the needs of the Purchasing & Supply Community.
• Company Profiles
• Supplier Search
• Supply related roles and role based functionality.
Telligent Analytics completes the picture to enable social analysis.
Forrester evaluation
The Forrester Wave™: Enterprise
Social Platforms, Q3 2011
IBM, Jive, NewsGator, and Telligent have the edge.
“Telligent maintains a razor-sharp focus on analytics,
a platform designed from the ground up for extension, and a growing and impressive stable
of partners.”
“Forrester evaluated nine of the 90-plus vendors in the exploding community platforms market. JiveSoftware and Telligent Systems lead the pack because of their strong administrative and platform features.” Forrester: June 29, 2010Community Management Checklist
Telligent Solutions
“Telligent leverages analytics as a differentiator. The focus is on identifying and prioritizing information of business value across a disparate vendor landscape. Telligent will continue to drive innovation at the platform level…”
- Forrester: Enterprise Social Networking 2010 Market Overview
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