Marketplaces & miva merchant 9 – selling on e bay & amazon

Marketplaces & Miva Merchant 9

KEITH HUNNIFORD

Hands up everyone who..

The Philosophy Of Product

Development

•The thinking behind Miva eBay, Amazon and

future channels

lThere is the “throw everything at the wall and see what sticks” strategy


future channels

lThere is the “Deliver something half baked to tick the features off the list”

strategy.


future channels

lThere is the “Bolt something on the side” strategy.

Then there's the “do it right” strategy.

•The thinking behind Miva eBay, Amazon and future

channels

lSupporting how your business already works.

lFitting in to your current processes.


future channels

lPipe Miva originated

orders and ALL eBay

and Amazon orders into

the Miva Merchant order

fulfillment process..

lProcess Miva

originated orders in the

same way you process

other orders from eBay

and Amazon.

l..or..

•Ebay & Amazon. How to: Get the module

eBay. How to:Take a deep breath.

•eBay. How to: The Goal.

•In an ideal world where people live stock photography like

existences..


• ..by filling in something as simple as this..


•.. and accepting this..

•eBay. How to: The Goal!

lYou get something like this!!


•.. and repeating the process..


•.. builds as many listings as you want.

Take a deep breath

•eBay. How to: Construction.

Normal product data in Miva admin+

eBay settings for a product in Miva admin+

Settings Groups in Miva Admin+

Policy Settings Groups from eBay or through Miva Admin

=An eBay listing

•eBay. How to: Construction

•Miva Merchant pushes listings to eBay and associates them with

an eBay account. Multiple accounts supported!











•Success!


•Product Settings.

•Products now contain

an extra tab that

contains eBay related

settings.. and one for

Amazon too.


•Product Settings.

•Products now contain

an extra tab that

contains eBay related

settings.


Non product specific settings are applied by choosing a bundle of

settings configured elsewhere..

•The have to do with payment info, shipping info, and return info

•.. and eBay helps with this.

•eBay. How to: Construction•eBay business rules:

•Business policies are the payment, shipping, and return details you specify for buyers in your

listings.

•Payment policies are where you specify how buyers can pay you—through PayPal, for

instance.

•Shipping policies are where you specify your handling time, the shipping services you offer,

and shipping costs.

•Return policies are where you specify whether or not you accept returns. If you accept

returns, include any return conditions and the amount of time a buyer has to return an item.

•Rather than creating your business policies listing by listing, you can create multiple payment,

shipping, and return policies and mix and match them in your listings, depending on what

you're selling.

•With business policies, you can:

Streamline new listing creation.

Edit and update all your listings at once.

Change your policies for multiple listings.




•In Miva Merchant we take this “grouping” of settings to the next

level by creating eBay Listing Details.


•In Miva Merchant we take this “grouping” of settings to the next

level by creating eBay Listing Details.


•Product Settings for eBay reference eBay Listing Details

which are a collection of eBay relating settings.


•So you end up with a bunch of bunches of setting! Easy!!


I. Download and install the module. It will show up in the

Miva admin under Utilities.

II. Set global settings for the module.

III. Add one or more eBay accounts.

IV. Create Payment, Shipping and Return eBay policies

through at eBay.com OR in the Miva admin.

V. Create eBay Listing Details that reference eBay policies

and more.

VI. Add eBay Product Settings, and tell Miva which Listing

Details should be added to fill out the rest of the listing.

VII. Create eBay Listings either from the Product Edit

screen, or from the eBay Utility Module screen.!


•



•eBay. How to: Order Management

•Then what happens??

•eBay. Processing Orders

•Then what happens??

•eBay. How to: Variation Listings





•INVENTORY NOT IMPACTED

•UNTIL AUCTION TURNS TO

•ORDER

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Amazon. A Different Paradigm

Amazon and eBay are different.

On eBay you might sell the same product

as 100 other people, but you sell it with

your own spin.

On Amazon everyone who sells the same

product is selling the same product.. on

the same page.

Amazon. How to: The Goal is the same..

Amazon. How to: The Goal.

Amazon. How to: Getting Started


** You need an Amazon Seller account.. and that's where

shipping “policies” live


Make a decision around Inventory Control.

Amazon. How to: UPC, ASIN, SKU

Product identification the Amazon Way

UPC: Universal Product Code

ASIN: Amazon Standard Identification

Number

SKU: Stock Keeping Unit

Amazon. How to: Adding Products

ASIN / SKU association inside Amazon Admin


ASIN / Amazon Product configuration inside Miva Admin




Amazon. How to: The Shopping

Experience


Experience


Experience


Experience

Amazon. How to: Order Processing



Amazon & eBay. How to: Order

Processing


Processing


Processing

•Coming Next..

eBay Motors

Etsy

Suggestions?

KEITH HUNNIFORD

Marketplaces & miva merchant 9 – selling on e bay & amazon

Small Business & Entrepreneurship

miva ebay

ebay amazon

ebay account

ebay listingebay

module ebay

ebay related settings

miva admin ebay settings

miva admin settings