Marketplace Literacy Communities Empowering low-income communities through the marketplace • What is marketplace literacy – Not basic literacy – Skills, awareness of rights, and self-confidence needed to function in the marketplace. • Direct geographic focii – North, Central and South Chennai, Tamil Nadu, South India – Villages in Uthiremerur Taluk (2 hours from Chennai), Tamil Nadu, South India • Beneficiaries and Activities – Approximately 100 self-help groups of 15-20 women each – Marketplace literacy education – Links to financial institutions – Assistance in maintaining financial records – Ongoing support for running enterprises • Partners and Scaling Efforts – Subsistence Marketplaces Initiative, University of Illinois – Marketplace Literacy Project, USA – Madura Micro Finance (one of the largest microfinancing organizations in the world_ • Scaling video-based marketplace literacy education to large audiences
10
Embed
Marketplace Literacy Communities Empowering low-income communities through the marketplace
Marketplace Literacy Communities Empowering low-income communities through the marketplace. What is marketplace literacy Not basic literacy Skills, awareness of rights, and self-confidence needed to function in the marketplace. Direct geographic focii - PowerPoint PPT Presentation
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Marketplace Literacy Communities Empowering low-income communities through the marketplace
• What is marketplace literacy
– Not basic literacy – Skills, awareness of rights, and self-confidence needed to function in the marketplace.
• Direct geographic focii– North, Central and South Chennai, Tamil Nadu, South India– Villages in Uthiremerur Taluk (2 hours from Chennai), Tamil Nadu, South India
• Beneficiaries and Activities– Approximately 100 self-help groups of 15-20 women each– Marketplace literacy education– Links to financial institutions– Assistance in maintaining financial records– Ongoing support for running enterprises
• Partners and Scaling Efforts– Subsistence Marketplaces Initiative, University of Illinois– Marketplace Literacy Project, USA– Madura Micro Finance (one of the largest microfinancing organizations in the world_
• Scaling video-based marketplace literacy education to large audiences
Embedded Laboratory in Rural South India
Close to Chennai, South India Sample profile of a village -
Population of 750, agriculture based economy
Network of small villages with one central town
Developing relationships with farmers, women self-help groups, entrepreneurs, middle men, store owners
Enables innovative education and research
2
Agricultural Study for ADM Institute
• Quantitative survey – Number of farmers - 54 – Number of villages - 10– Sizes of villages, other variables - from 238.50 to