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ONE STOP MARKETING CHANNEL
2013 11
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MarketOneRTB PC
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50
55
60
65
70
75
80
85
2 0 1 3 / 0 9 / 0 1
2 0 1 3 / 0 9 / 0 3
2 0 1 3 / 0 9 / 0 5
2 0 1 3 / 0 9 / 0 7
2 0 1 3 / 0 9 / 0 9
2 0 1 3 / 0 9 / 1 1
2 0 1 3 / 0 9 / 1 3
2 0 1 3 / 0 9 / 1 5
2 0 1 3 / 0 9 / 1 7
2 0 1 3 / 0 9 / 1 9
2 0 1 3 / 0 9 / 2 1
2 0 1 3 / 0 9 / 2 3
2 0 1 3 / 0 9 / 2 5
2 0 1 3 / 0 9 / 2 7
2 0 1 3 / 0 9 / 2 9
2 0 1 3 / 1 0 / 0 1
2 0 1 3 / 1 0 / 0 3
2 0 1 3 / 1 0 / 0 5
2 0 1 3 / 1 0 / 0 7
2 0 1 3 / 1 0 / 0 9
2 0 1 3 / 1 0 / 1 1
2 0 1 3 / 1 0 / 1 3
2 0 1 3 / 1 0 / 1 5
2 0 1 3 / 1 0 / 1 7
2 0 1 3 / 1 0 / 1 9
2 0 1 3 / 1 0 / 2 1
2 0 1 3 / 1 0 / 2 3
2 0 1 3 / 1 0 / 2 5
2 0 1 3 / 1 0 / 2 7
2 0 1 3 / 1 0 / 2 9
2 0 1 3 / 1 0 / 3 1
2 0 1 3 / 1 1 / 0 2
2 0 1 3 / 1 1 / 0 4
2 0 1 3 / 1 1 / 0 6
2 0 1 3 / 1 1 / 0 8
2 0 1 3 / 1 1 / 1 0
2 0 1 3 / 1 1 / 1 2
2 0 1 3 / 1 1 / 1 4
2 0 1 3 / 1 1 / 1 6
2 0 1 3 / 1 1 / 1 8
2 0 1 3 / 1 1 / 2 0
2 0 1 3 / 1 1 / 2 2
2 0 1 3 / 1 1 / 2 4
2 0 1 3 / 1 1 / 2 6
2 0 1 3 / 1 1 / 2 8
2 0 1 3 / 1 1 / 3 0
MarketOne RTB eCPM
2
MarketOneRTB eCPM
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
9 1 66
10 1 79 11 1
81
12 1
81
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3
11
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
OS
42%
34%
10%
9%3% 2% 300x250
728x90
468x60
160x600
200x200
336x280
250x250
120x600
320x50
300x600
49%
12%
9%
8%
6%
5%
4%3%2%
Win_7
Win_XP
Win_VistaWin_Other
Android_Mobile
Mac
iOS_iPhone
iOS_iPad
OS_Other
Android_Other
Linux
iOS_iPod
29%
9%
8%8%
8%
7%
6%
5%
4%3%
MSIE_10Chrome_30Firefox_25
MSIE_8Chrome_31MSIE_9AndroidMSIE_7Safari_7Safari_6Firefox_24Safari_5iOS_AppOpera_12Chrome_28MSIE_6
SafariFirefox_3
52%
6%
6%
4%
4%
3%3%
0%
1%
2%
3%
4%
5%
6%
7%
0
1
2
3
4
5
6
7
8
9
1 0
1 1
1 2
1 3
1 4
1 5
1 6
1 7
1 8
1 9
2 0
2 1
2 2
2 3
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4(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
11
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
9 10 11
-
8/13/2019 MarketOne_2013 11 .pdf
6/17 5(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
CPM 100CPC 90CTR 0.12%
CPM 125CPC 130CTR 0.11%
CPM 100CPC 120CTR 0.11%
CPM 120CPC 115CTR 0.12%
CPM 85CPC 85CTR 0.29%
CPM 160CPC 140CTR 0.12%
CPM 115CPC 105CTR 0.13%
CPM 85CPC 125CTR 0.07%
CPM 120CPC 135CTR 0.10%
11
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11 imp Win%
5 95%
6(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
MarketOneRTB-PC
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8/13/2019 MarketOne_2013 11 .pdf
8/177(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
MarketOneRTB Mobile
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9/17
-
10
20
30
40
50
60
70
80
90
100
2 0 1 3
/ 0 9
/ 0 9
2 0 1 3
/ 0 9
/ 1 1
2 0 1 3
/ 1 0
/ 0 1
2 0 1 3
/ 1 0
/ 1 1
2 0 1 3
/ 1 0
/ 2 1
2 0 1 3
/ 1 0
/ 3 1
2 0 1 3
/ 1 1
/ 1 0
MarketOne RTB eCPM
8
MarketOneRTB eCPM
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
9 1 39
10 1 55
11 1 81
12 1 77
-
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10/17
9
11
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
OS
52%
48% 300x250320x50
57%
39%
4%iOS_iPhone
Android_Mobile
iOS_iPod
Android_Other
iOS_iPad
Win_Other
Linux
Win_7
OS_Other
Win_XP
Mac
Win_Vista
61%
25%
12%
au_or_SoftBan
DoCoMo
au
SoftBank
Disney Mobile
WILLCOM
EMOBILE
iPod_touch
iPhoneXperia AXperia acro HD(SO-03D)GALAXY S IIIF-05DGALAXY S4
Xperia ZXperia acro HD(IS12S)GALAXY S IISH-02EGALAXY S II LTEXperia AXXperia VLXperia UL
62%
0%
1%
2%
3%
4%
5%
6%
7%
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
-
8/13/2019 MarketOne_2013 11 .pdf
11/17
10(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
11
34%
20%
17%
5%
5%
4%
4%
-
8/13/2019 MarketOne_2013 11 .pdf
12/17
11(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
CPM 45CPC 25CTR 0.19%
CPM 50CPC 15CTR 0.50%
CPM 45CPC 30CTR 0.17%
CPM 50CPC 30CTR 0.38%
CPM 25CPC 50CTR 0.05%
CPM 45CPC 25CTR 0.14%
CPM 30CPC 25CTR 0.13%
CPM 35CPC 30CTR 0.11%
11
CPM 20CPC 30CTR 0.09%
-
8/13/2019 MarketOne_2013 11 .pdf
13/17
11 imp Win%
10 iOS Android MarketOne iOS
iOS ( )
10
12(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
MarketOneRTB-Mobile
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TOPIC
MarketOne 2013 12 17
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MarketOne 1. MarketOne Brand Survey
2013.12.17
DSP
DSP
< / >
< >
Online Brand Effect
RTB
imp
for
< >
MarketOne 2013 12 17
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MarketOne 2.
2013.12.17
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16
MarketOne
MarketOne
TEL : 03-5421-8211
FAX : 03-5421-8212
email : [email protected]
URL : https//marketone.jp
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.
