DATASHEET www.DiscoverOrg.com MARKETO CONNECTOR IDENTIFY AND TARGET IDEAL CUSTOMERS Use DiscoverOrg’s granular advanced search to identify and prioritize target accounts and leads based on 70+ data points. Search for accounts, leads, and buying signals by demographic, or geographic filter criteria in DiscoverOrg. Upload individual lead records or entire lists in bulk to Marketo at the click of a button. The Marketo Connector puts data enrichment and cleansing on auto-pilot by automatically searching Marketo for new leads, populating missing fields, and cleansing bad data with DiscoverOrg’s industry-leading intelligence. When marketers can effortlessly update Marketo leads with accurate, robust data, they see better email deliverability, higher lead conversion rates, and more marketing-sourced pipeline. MARKETO INTEGRATION FEATURES Automatic Append & Clean Custom Field Mapping Webhooks Bounced Email Identification Human Verification 70+ Data Points Smart Lists & Campaigns Data Hygiene Reporting
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MARKETO CONNECTOR · MARKETO CONNECTOR IDENTIFY AND TARGET IDEAL CUSTOMERS Use DiscoverOrg’s granular advanced search to identify and prioritize target accounts and leads based
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DATASHEET
www.DiscoverOrg.com
MARKETO CONNECTOR
IDENTIFY AND TARGET IDEAL CUSTOMERS
Use DiscoverOrg’s granular advanced search to identify and prioritize target accounts and leads based on 70+ data points.
Search for accounts, leads, and buying signals by demographic, or geographic filter criteria in DiscoverOrg.
Upload individual lead records or entire lists in bulk to Marketo at the click of a button.
The Marketo Connector puts data enrichment and cleansing on auto-pilot by automatically searching Marketo for new leads, populating missing fields, and cleansing bad data with DiscoverOrg’s industry-leading intelligence. When marketers can effortlessly update Marketo leads with accurate, robust data, they see better email deliverability, higher lead conversion rates, and more marketing-sourced pipeline.
MARKETO INTEGRATION FEATURES
Automatic Append & Clean
Custom Field Mapping
Webhooks
Bounced Email Identification
Human Verification
70+ Data Points
Smart Lists & Campaigns
Data Hygiene Reporting
ENRICH DATA FOR BETTER SCORING, SEGMENTATION, AND PERSONALIZATIONWebhooks provides trigger-based enrichment of leads sources from forms, trade shows and other third-party lists. Upon lead creation, field-level updates, or other specified criteria, webhooks enriches leads with the latest data from DiscoverOrg. Webhooks offers reactive trigger-based enrichment of leads when certain criteria are met whereas Append and Clean offers continuous updates to leads as new data emerges or data changes over time.
Reduce the number of online form fields needed to capture leads and boost conversion rates without sacrificing access to data needed for segmentation, lead routing, and reporting
Fill in blank fields to ensure more leads reach the scoring threshold for qualification and get passed to sales
Append missing or hard-to-acquire information such as revenue or department budgets
AUTOMATE DATA HYGIENE
One of the most time-consuming and often overlooked challenges in B2B marketing is keeping data clean. Data can decay up to 70% per year - rendering a database worthless. In addition to continuously scrubbing existing leads for incomplete, inaccurate, and outdated records, DiscoverOrg continuously looks for new records to cleanse.
TO
SUBJECT
Hello Franklin,
Your new Append & Clean is complete! We found 15 new matches, 15% of your 100 total Marketo leads in List “Enterprise Leads.”