MarketingProfs 2009 B2B Summit 2009

MarketingProfs B2B Forum- CONFERENCE DEBRIEF

Boston, June 8-9, 2009

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DIFFERENT TYPE OF CONFERENCE

Live Event Tweeting and Texting

Evening Tweet-ups

Celebrity Keynote Speakers

Great Food

Round Table Breakfast Sessions

Hot Seat Labs

1-on-1 Therapy Sessions

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One-on-one Therapy SessionsBlogging, Twitter, SEO, Web Usability, Email Marketing

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Hot Seat LabsSocial Media, SEO, Web Usability

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Interactive Panels1) What can Social Media Do for Your Business?

2) Email Creative Workshop

3) 50 Ideas on Marketing Smarter in a Down Economy

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Roundtable Breakfasts1) How do I use email to effectively nurture leads?

2) What are some ways to improve my online conversions?

3) Do I need an outside agency for my SEO efforts?

4) I started a corporate blog, now what?

5) Customer Loyalty – how can I gain more from my current customers?

6) How can I use Twitter for business?

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Family FeudUsability best practices explained – game show style

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Main take aways

• The great content shift (marketers > publishers)

• Marketing in the down economy (heavy emphasis on social media)

• No social media campaigns BUT social media components of marketing campaigns(integrated approach)