Marketing,logistics,wholeselling and warehousing

Submitted by-Arnab Pran Bordoloi (08)

Tikendrajit Gogoi (45)

Victor Khasnabish(47)

Utpal Kumar Nath(46)

Dipanjana DeyChoudhury(16)

Bhavika Umarigar (10)

Jiabur Rahman(20)

.

Marketing logistics are basically physical distributor of goods.it

involves planning,delivering,controlloing the flow of physical goods

to a market as well as the material and information neccessary to

meet customer demands.the demand of the customer must be

made at profit that increases revenue for the organisation.

Logistics is the management of the flow of resources between the

point of origin and the point of consumption in order to meet some

requirements.

Reserve logistics

Millitary logistics

Inbound logistics

Third party logistics

Fourth party logistics

Outbound logistics

to make available right quantity of right quality products at right

place and time in right condition.

to offer best service to the consumers.

to reduce the cost of operations.

to maintain transparency in operations.

To deliver a product with utmost caution and in scientefic wayRemoval of hectic schedules and methodsTo reserve customer satisfaction and company reputation

LOGISTICS MANAGEMENT

Materials management Channel management

Physical distribution Supply-chain management

PRODUCTION LOGISTICSInside process of an industry to ensure perfection in of the machine and workstation activities to act with right quantity,quality and time.

Meaning:

Wholesaling includes all the activities in selling

goods or services to those who buy for resale or

business use. It excludes manufacturers and farmers

because they are engaged primarily in production,

and it excludes retailers.

Wholesalers also called distributors differ from

retailers in a number of ways.

Wholesalers’ sales help manufacturers reach many small business customers at relatively low cost

Promote greater transparency and better price formation through a clearer interplay of supply &demand

Sell a large amount of any product to the end buyer

Supply information to suppliers & customers regarding competitor’s activities ,new products price developments & so on.

Full-service wholesalers

Wholesale merchants

Industrial distributors

Limited service wholesalers

Cash-and-carry wholesalers

Truck wholesalers (jobbers)

Drop shippers

Rack jobbers

Producer’s cooperatives

Mail-order wholesalers

14-7

Merchant Wholesalers

Brokers and Agents

Specialisedwholesellers

Types of Wholesalers

Wholesaling has been growing due to two key factors:Many factories are located far from buyers

An increasing need to adapt product quantities, features, or packages to meet buyer needs

Growth of wholesalers

Market logistic decision

order processingWarehousingInventorytransportation

Logistics planning should be integrated into the firm’s strategic planning process.

Logistics departments must be guided by a clear vision and must measure output regularly

logistics environment

Controllable elementsUncontrollable elements

Political and legal systems of foreign markets

Economic conditions

Degree of competition in each market

Geographic structure of the foreign market

Social and cultural norms of various target markets

Controllable elementsCustomer serviceInventory issuesPackaging issuesTransportationWarehousing and storage

Customer service issues

Inventory issues

Packaging issues

Transportation issues

Warehousing and storage issues

Customer Service IssuesRequires different types of transport carriers,Multiple transfers and handlingTime in transit vary from shipment to shipment

Inventory Issues

Includes unique factors such as currency exchange rates, greater distances and custom duties

Infrastructure

Availability of modes

Storage facilities- bonded warehouseFree ports- wider area at sea port and free zones- near air ports

PACKAGING ISSUES

Handling of productsFreight ratesCustoms duties

TRANSPORTATIONAL AND STRATEGIC ISSUES

A warehouse is a commercial building for storage of goods.

Stored goods can include any raw materials, packing materials, spare parts, components, or finished goods associated with agriculture, manufacturing and production.

Private Warehouses

Public Warehouses

Government Warehouses

Bonded Warehouses

Co-operative Warehouses

Should be located at a convenient place.

Mechanical appliances should be there to loading and unloading the goods.

Adequate space should be available inside the building .

Protect the goods from sunlight, rain, wind, dust, moisture and pests.

The building should be fitted with latest fire-fighting equipments

Receiving

Pre-packaging

Put-away

Storage

Order picking

Packing and Shipping

Transportation

Protection and preservation of goods

Reduces risk of loss

Easy handling

Creation of employment

Convenient location

More complex to resolve problems caused by incorrect processing.

Requires expert knowledge to configure for maximum benefit

Space may not be available.

Lack of flexibility

THANK YOU