Marketing Yourself Successfully
Marketing YourselfSuccessfully
Q + S = M
[Qualifications + Salesmanship = Marketability]
CorporatePedigree
Education
Stability
Results &Accomplishments
Job TitlesAttitude/Image
InterviewingBranding
Packaging
Marketing
Q + S = M
Are you creating new
opportunities?
Should everybody allocate their time according to these
statistics?
Do you have a plan?
(even a crummy plan is better than no plan at all…)
158 resume submissions.First solid lead after 33 days.
12 phone interviews.23 live interviews.
Six job offers.
[now that’s a marketing plan!]
Channel #1: Job Boards[Did you know 3 sites alone contain 95% of the openings out there?]
The “Holy Trinity” of Job Boards
www.indeed.comwww.simplyhired.com
www.craigslist.com
Tips on Using Job Boards Use Boolean syntax for precision
Data mine for company targets, not just job leads Save your searches as automatic alerts
Study each ad carefully for clues to the “backstory” Send an e-mail note, not a full cover letter
Use the “Trends” tool to identify hot credentials Be done by 9am each day with this part of the process
Channel #2: Recruiters[The key question: are you recruitable?]
Tips on Finding Recruiters
www.searchfirm.com(shallow, but free)
www.searchselectonline.com(deep, but costs money)
www.linkedin.com(time-consuming, but extremely current)
Tips on Working With Recruiters Know the different types
Ask them whether you are “fee eligible” Keep in touch, but don’t pester them
Work with as many good ones as you can find Ask them not to distribute your resume wantonly
Be a long-term resource for them Let them help you land the job
Don’t do an “end around” to the hiring manager
Are you creating new
opportunities?
while everybody elseIs duking it out
Chasing Leads
now let’s talk about
Creating Opportunities
Channel #3: Networking[sadly, the most misunderstood avenue of all]
Having coffee isNOT networking
Attending events isNOT networking
Hanging out with friends isNOT networking
Surfing social media sites isNOT networking
[So just what theheck is networking?]
“I’m really busy for the next fewweeks, but I’ve got five minutes right
now. What can I help you with?”
Tips on Networking Have a killer elevator pitch
Manage your “social capital” religiously Touch base with each contact at least monthly
Educate people on how best to refer you Recognize the signs of a brush-off
Think reciprocally; don’t be a schmuck Aim for at least a 1:1 ratio in generating referrals
Close the loop with people Master the use of LinkedIn.com
Trust Me.There’s nothing more useful for
getting good networking results thanto compile a list of the
Top 20-30 CompaniesYou Most Want to
Work For
Channel #4: Direct Marketing[when else fails, pitch yourself!]
Targetmarketing
works.
While sending out resumes blindly is a waste of effort, there’s always a market for the right value proposition, delivered to the right decision-maker,at the right moment in time…
[even for job hunters]
Are you creating new
opportunities?
[500+ employees] [1-500 employees]1,500 ???
Great Sources of Company Data
www.zoominfo.comwww.jigsaw.com
www.linkedin.comwww.googlemaps.comwww.seattle24x7.comwww.tradevibes.com
www.washingtontechnology.org
Tips on Direct Marketing Sell solutions, not qualifications
Leverage your most effective communication style Consider leading with a question
Don’t attach a resume Show them you’ve done your homework
Focus on getting a meeting, not closing the sale
Attitude… Are you acting like you deserve a great job? If so,
knock it off.
Are you coming across like a winner who is in control of
your own destiny?
Are you tending to talk more about your past or about
your bright future?
Is your job search reflecting the strengths you claim to
have as a professional?
Are you taking active steps to keep your skills sharp and
maintain peak marketability?
Are you getting out of your comfort zone regularly?
[is almost everything]
Lifelong Career Management[lather : rinse : repeat]
Tips for Ongoing Career Health Wrap up your job search appropriately
Capture key lessons learned Keep running track of your accomplishments
Update your LinkedIn profile Maintain touch with key contacts at least quarterly
Consider hosting a signature annual event Monitor job leads to ensure you stay marketable
Always have a backup/contingency plan Pay it forward and help others
Are you creating new
opportunities?
www.career-horizons.com
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