Marketing Yourself: - Learn to Be Your Own Self Advocate… - Tips for Getting the Job You Want and Salary You Want ©Copyright 2000, Mary Beth Schoening.

Marketing Yourself:

- Learn to Be Your Own Self Advocate…

- Tips for Getting the Job You Want and Salary You Want

©Copyright 2000, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Mary Beth Schoening

Agenda

Interactive workshop 6:30 - 7:45

Salary panel 7:45 – 8:15

Q&A 8:15 – 8:30

What Prevents Women From Reaching Top Levels of Leadership?

Male stereotyping and preconceptions of women

CEO’s (25%), Senior women (52%)

Exclusion from informal networks

CEO’s (15%), Senior women ( 49%)

Lack of line experience

CEO’s (82%), Senior women (47%)

Women not in pipeline long enough

CEO’s (64%), Senior women ( 29%)Source: Catalyst InfoBrief: Women in Corporate Leadership

5 Findings About Women…

• Tend to rely on others to manage career progression – don’t empower themselves as much

• Don’t have concrete career goals• Tend to be good corporate citizens and go where

they are asked • Don’t get opportunities for visibility with senior

management• Not comfortable touting their accomplishments

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Know the Key Cultural Challenges

• Career planning/development disintegrates at higher levels• No defined criteria for promotion • Executive fit is the most important criteria at higher levels -

accomplishments and technical skill is outweighed• Informal executive networks exclude women

– Limits job info

– Advice on how to succeed

– Limits access to higher-ups

• Women selected less frequently for leadership training than men

• “Face time” and lack of flexibility discourage many talented women

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Fourteen Things You Can Do For Yourself

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Be proactive about managing your career and your life - don’t rely on anyone else

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Figure out what you want and ask for it

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Develop a “Personal Positioning Statement”…

DIFFERENTIATE

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Get to know the political landscape…identify key players, increase your

visibility

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Toot your horn! (Get credit for your work, communicate accomplishments)

Work your way into informal networks, build

support team

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Track the hot issues, emerging

initiatives….become an EXPERT in something

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Shift from activity to accomplishments…measurable ones

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Learn to ask for help…then give back

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Create your own position/promotion

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Seek out leadership training

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Make ideas tangible

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Value yourself, play up your strengths!

©Copyright 1999, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Protect yourself…don’t burnout

THANK YOU!