Marketing your major

Marketing Your Major (or minor, or certificate, or medial, or dual degree)

Challenges1. Competition2. Misunderstood or not

understood at all3. Media brainwashing4. Not for the faint at heart5. The Dark Ages

USPUnique Selling Proposition

EasyCheapJobFriendsProf they like

Recipe1. Get the pre-req – try it

out2. Make your first year

courses rockstars3. Offer a spring or summer

online course for those that miss it

4. Promote that course above all

5. Sell your major to those that take those courses

CreativeMemorableTease and BaitParty InviteUSPPeople not PostersMeet themOvercome obstacles

How?

EVENTS

VIDEO

PRINT

PEOPLE