Marketing Your Apparel Decorating Business October 16-17, 2009
Jan 19, 2015
Marketing Your Apparel Decorating BusinessOctober 16-17, 2009
Dana R. ZezzoVice President of Sales
[email protected]: 440.344.5933
Target MarketingAdvertising Marketing
MARKETING OVERVIEW
Identify Markets
Identify Potential
Identify Products
Understanding Vendor Relationships
Implement
Target Marketing Advertising Marketing(Hurry up and wait)
• Targeted Product Samples
• Targeted Self-Promotions
• Targeted Product Specials
• Targeted Support Materials
• SOCIAL???
• Newspaper
• Yellow pages
• Local Circulations
• $$$$$
The world of marketing is changing…NOW!
The world of marketing is changing…NOW!
Your Past Life…
What did you do beforebecoming a BrandingMerchandising Specialist?
Age
Income
Gender
Blue Collar vs. White Collar
Marketing Distance?
Basic Demographics
How big is the promotional products industry?
Record $19.44 Billion in 2007
Promotional products spending topped: Internet advertising Outdoor advertising
Cable TV advertising
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Top Buyers of Promotional Products by
Industry• Education• Financial• Healthcare• Not for Profit Organizations• Construction• Government • Trade, Professional Associations & Civic
Clubs• Real Estate• Automotive• Professional: Doctors, Lawyers, CPAs,
etc Source: PPAI Top Buyers of Promotional Products
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Most Popular Promotional ProductsKnow them to sell them!
• Wearables 30.71%• Writing Instruments 10.39%• Bags 7.05%• Drinkware 6.32%• Desk Accessories 6.19%• Calendars 5.51%• Towels – working on it!
Source: PPAI 2005 Sales Volume Estimate
If you own the art, you own the customer.
Use your current customers logos to generate more business!
• Breakout Catalogs
• Sales Sheets
• Samples
• Self Promotions
• Vendor Status
Tap into a 19 billion dollar marketing engine!
• Co-op Pricing
• Program Pricing
• Box Stuffers
• Custom Catalogs
• Stay Current (social)
Websites – Selling tool or reference?
Did you know for 2009Vendor Status
2009 Promo MarketingSupplier Excellence Awards Gold Winner - Towels & Textiles category
ASI 5-Star SupplierFor having an average of at least 4.75 in each rating category.
Facebook – Promo35Elite 8
Counselor Distributor Choice Award Finalist
SAGE “A” Supplier rating
VIRTUAL & SPEC
SAMPLESGet it in their hands!
Think out of the box…
! Or on it!!
Identify Markets
Identify Potential
Identify Products
Understanding Vendor Relationships
Implement
MARKETING RECAP
THANK YOUDana Zezzo
Vice President of [email protected]