MARKETING 102 Social media? Traditional Print Marketing? Or Both?
Jan 12, 2015
MARKETING 102 Social media? Traditional Print Marketing? Or Both?
SOCIAL MEDIA “How can you squander even one
more day not taking advantage of the
greatest shifts of our generation? How
dare you settle for less when the world
has made it so easy for you to be
remarkable?”
– Seth Godin, Best Selling Author
Percentage of online
users who count on
social media when
making a purchase
decision.
DID YOU KNOW: 64% OF
ALL STATISTICS ARE
MADE UP.
#justkidding
950 million Monthly Active Facebook Users
acquire customers on Facebook
77% B2C
43% B2B
Twitter accts added every second
Accts created every day
11
950,400
8%
48%
100%
# of American Google+ Users
# of people in this room
not impressed
# of Global Fortune 100
companies with accts
2 b
illio
n V
id
eo
s
st
re
am
ed
a
d
ay
69% Percentage of
consumers who
bought or wanted to
buy an item after
seeing it on Pinterest.
Compare with items
seen on Facebook at
only 43%
277% More effective for lead generation
than Facebook and Twitter
Social Media Marketing To-Dos
NOW WHAT?
Everyone wants to do it.
No one knows how.
When it’s finally done,
there is surprise that its not better.”
SOCIAL MEDIA IS LIKE TEEN SEX
“..A company’s web site is the KEY to their entire business”
GOOGLE+ LOCAL
43% of Google search queries are local
74% of these searches are conducted on
a mobile device
PEOPLE TRUST PEOPLE, NOT BUSINESSES
Statistics
Cover photo
Profile photo
Contact info
Welcome Tab
Custom Tab
Custom URL
Facebook Ad
Custom Facebook URL
1. Need 25 fans to apply
2. www.facebook.com/username/
3. “Set a username for your page”
4. Can only include:
1. Letters
2. Numbers
3. Period.
FACEBOOK TO-DO: SNOOP! (competitor’s pages)
What content are they posting?
What time?
What has fans most engaged?
Post 20/80
20% sales pitch
80% Informative, Fun, Interesting
Facebook Con’t
Call to Action
Like this
Comment below
Share our video
Contests and Promotions
Must use third party app
Can’t ask fans to Like or Share information
Ask fans to create short videos using your
product or service
Ask fans to post images utilizing your product
FACEBOOK ADS Consumers who LIKE your Facebook page
spend an average of 2x more $$ than non-fans.
Paid ads
Target basic demographics
Location
Age
Gender
Customize budget and ad schedule
GO
TWEET YOURSELF!
Google+ (Places) pages
shows up 1st in Google local
search..even before the
website.
PINTEREST Audience
97% Percentage of
Pinterest users
who are FEMALE
50% Percentage of those
females who have
children.
Boards
Pin
Business
Page
GOOGLE+: Its Value
Increases
VISIBILITY in
searches.
Your recent
activity on
Google+ will
appear on the
right-hand
side of
search
results for
your business
or industry.
It’s ADAPTING
The Marketing Bridge between Social Media
and Print
QR CODES
EDDM vs Targeted Direct Mail
Minimum size
requirements
Choose own carrier
route(s)
Targets every door in
carrier route(s)
Postage rate- $.159
Smaller size req.
Choose
demographics
Target specific
homes
Postage Varies
Need a database
Every Door Direct Mail Targeted Direct Mail
ROUND 2 EDDM Targeted Direct Mail
THE END
A BIG Thanks from Big Daddy Marketing!!
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