MARKETING YOU Marketing Locally Marketing on the Internet
MARKETING YOU Marketing Locally Marketing on the Internet.
Jan 19, 2016
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MARKETING YOU
Marketing Locally
Marketing on the Internet
Building Your Local Network
Developing a network without the Internet
Associations Clubs Church Chamber of Commerce Schools Workforce (unemployment office) Volunteer Morning Coffee Shop
Market To Everyone You Know
Friends Family Friends of Friends Past employers Be prepared to sell yourself to
everyone….
MLM Marketing
Local Associations
Industry Associations- (even if not in your Industry) Most have fees, but also have openings and contact lists for all members.
Local Sport Associations- Most people involved with both kids and adult sporting associations are connected people.
Local Government Boards- (Economic Development, Board of Education, etc.)
Get involved run for office (Membership Directory)
Local Clubs
Social Clubs Civil Groups Country Clubs American Legion/VFW Elks Club YMCA Any Local Clubs-Organizations
Church
Get involved in committees etc. Look over bulletins weekly (most list
business advertisements for companies that members own or manage)
Chamber Of Commerce
Know all companies in the area. (make sure to visit all surrounding chambers as well)
Have a member directory. Know all companies moving to the area
or companies that will be expanding. Set appointments with the Director of
Commerce and Economic Development person. Ask where and who they can connect you with.
Schools
If you have Children get involved with school activities.
Your Alumni- Contact the career development office at your university as well as company groups (www.alumni.net)
Visit the Advancement Office, they will know everyone that is making the big $$ that has the power to hire.
Many schools have internal network meetings or websites.
Workforce Development
Have listings of jobs and relationships with local companies.
Even if you are currently employed you can still look at what is going on.
Many offer government programs for expanding your education.
Local office links to all offices in the state enabling you to broaden your search.
Volunteer
Volunteer for everything possible
Good for the community, Good to make contacts, good for your resume
Every organization we have mentioned will take volunteers.
American Red Cross, Rotary club, etc.
Coffee Shop
Meeting place for business owners.
Mostly found in smaller communities.
Donut Shops, Coffee Shops
Power Lunches (where do the hiring authorities go to lunch? Show up and make conversation)
Contact List
Telephone Calls Keep in contact & follow up.
Final Thought
Meet people & network every where you go.
Always have a Resume handy. Suggestion: Make business cards with
your name, address, email and phone number. No company name or title. (If possible list some skills.)
On-line resume with link and QR Codes
Marketing You On The Internet
Post your Resume on the net Search for Jobs on the WWW Networking Resume distribution Research Tools
In 2011 89% of all companies used Social Network for Recruiting
Post the Resume
Industry Sites ( Google Search) Always fill out everything Update or change every week Create your own site
Job Searching on the Net
Contract/Freelance Work
• Easier to find a job when working• Builds Network with References • Name recognition in Industry • www.guru.com• www.project4hire.com• www.sologig.com• www.elance.com• www.freelance.com• www.contractedwork.com
Networking On The Internet
Profile Networking (Lion) Groups Jobs Getting the names Look up companies
Twitter Search
• Twesumes-1. Create an Account https://twitter.com/
2. Include picture, bio and some followers/followees.
3. Create your Twesume (what you do, an accomplishment, a goal, skills and/or a link to a detailed profile or website.) Expert recruiter 20+ years in engineering looking for new challenge http://www.linkedin.com/in/razorjack #twesume
4. End your twesume with #twesume
Resume Distribution
Easiest way to get maximum exposure
Resume gets in front of 1000’s of prospective employers and recruiters
www.jobsybyfax.com
www.resumeviper.com
www.rezscore.com
LevelHire ®
Researching Companies
Google Directories Company Websites
Google finance
Hoovers Jigsaw Zoominfo
Organize your Search
Use this list to keep in contact and to follow up
2nd email account for your job search
Total Marketing
Local Marketing Developing a network
without the Internet Associations Clubs Church Chamber of Commerce Schools Workforce (unemployment
office) Volunteer Morning Coffee Shop
E-Marketing
Post your resume on the net Search for jobs on the net Networking Resume distribution Research Tools
Thank You
Classes Available…– Resume Writing– Marketing– Interviewing
New Classes Coming…– Intense Internet Marketing– Changing Careers and
Industries Effectively
LevelHire ®
Achieving a Higher Level
FastHire Services Available…– Mock Interviewing– One on One Coaching– Resume Writing
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