MARKETING YOUR LRS IN THE ERA OF GOOGLE, TWEETS, AND BLOGS. Kalie Moore Lawyer Referral Service Program Administrator Alameda County Bar Association Ken Matejka Managing Partner LegalPPC
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MARKETING YOUR LRS IN THE ERA OF GOOGLE, TWEETS, AND BLOGS.
Kalie MooreLawyer Referral Service Program Administrator Alameda County Bar Association
Ken MatejkaManaging Partner LegalPPC
LRS BUDGETSSAMPLE SIZE- 70
SATISFACTION WITH MARKETING TYPES
PERCENTAGE OF INTERNET RELATED REFERRALSSAMPLE SIZE 72
How many unique visitors do you need?
1 Client
15 Inquiries
3 Viable Cases
300 Visitors
Google AdWords The Basics
Key Concepts
o Impressionso Clicks
oClick Through RateoMaximum BidoQuality Score
SEARCH ENGINE OPTIMIZATION
On-page SEO Titles, Headers, Keywords, Internal Links
Off-page SEO Link-building
SOCIAL MEDIA MARKETINGIT ISN’T AS SCARY AS YOU THINK….
Word of mouth has always been an important source for LRSs, social media is the new word of mouth.
You need a plan. What are you trying to accomplish? More clients? Brand awareness? Increased web traffic?
BLOGS
FACEBOOK ADVERTISING
GETTING FOLLOWERS Newsletters Email Signatures
Monitoring Your Campaigns
Monitoring Your Campaigns
Monitoring Your FacebookCampaign
QUESTIONS?
Kalie Moore
Alameda County
Bar Association
510 302-2210
Ken Matejka
Managing Partner
LegalPPC
www.LegalPPC.com
(415) 513-8736
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