Marketing & YOU Jennifer Bowie On The Green Weekend 2015 The Ohio University Alumni Association
Marketing & YOU Jennifer Bowie On The Green Weekend 2015The Ohio University Alumni Association.
Dec 23, 2015
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The Ohio University Alumni Association
Marketing & YOU
Jennifer Bowie
On The Green Weekend 2015
Advancement Communication & Marketing
• we’ll work together to define goals, develop a plan and identify communication and marketing tools to meet your needs
Discover
• we’ll work together to develop assets -- write, edit, design, code, photograph and video -- to bring your project to life
Create • we’ll work internally and with vendors to produce your deliverables for events, mail, and digital distribution
Launch
The Ohio University Alumni Association On The Green Weekend 2015
The Ohio University Alumni Association
Where to start?!?
On The Green Weekend 2015
ACM - email
ACM – social media
ACM - news
ACM - websites
ACM - print
ACM - imprint items
ACM - photography
The Ohio University Alumni Association
Your email project2-weeks
On The Green Weekend 2015
HTML set up and list generation
two weeks(writing/proof-reading, html set up, review/proofing, list pull and set up using bulk e-mail tool)
Time to RSVP
two to six weeks(depending on event type and lead time required for attendees)
Your information DUE date
Your eventdate
The Ohio University Alumni Association
Sample email projectevite
On The Green Weekend 2015
The Ohio University Alumni Association
Your print project6-weeks
On The Green Weekend 2015
Design
two weeksminimum(proof-reading, design, design review)
Print Production
two weeks(proofing, printing, drying, cutting, folding, finishing)
Mailing
two weeks(addressing, stuffing, mailing, and remember… USPS has 13 days to deliver 3rd class, bulk mail)
Time to RSVPtwo to six weeks(depending on event type and lead time required for attendees)
Your information DUE date
Your eventdate
The Ohio University Alumni Association
Sample print projectpostcard invitation
On The Green Weekend 2015
The Ohio University Alumni Association
Questions?
On The Green Weekend 2015
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