Marketing with Pinterest

Marketing with

June 4-5, 2014

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Why Pinterest?

• Skyrocketing popularity– 70 million + users and growing

• Ability to drive traffic to your website– Comprises 41% of e-commerce traffic– Average sales are more than 2x that of Facebook

($140-$180)• Builds SEO• Appeal to multiple vertical markets

Source: Social Media Examiner

Pinterest Best Practices

• Use high quality images• Link pins back to your website– Or … link pins back to your partners’ websites

• Add the “Follow” and/or “Pin It” buttons to your website

• Use Pinterest as a focus group• Grow your Boards and pins• Use keywords and hashtags in pin descriptions• Like and comment often• See what has been pinned by others from your

websiteSource: Social Media Examiner

Tips for Good Pins

• Avoid faces• Use the color red• Tightly crop your images • Add text overlays • Keep saturation and brightness moderate (not

too light, not too dark)• Pin infographics• Add a short description and URL

Source: Forbes; Bit Rebel

Text Overlay

Infographic

Facebook & Instagram

“Look at Me!”

Photo: omgits_dhilzy on Instagram

=

#selfie

Pinterest =“Look at This!”

Photo: Transguyjay on Flickr

• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from

non-social channels• 43% of Pinterest users prefer to associate with a brand vs

only 24% on Facebook Source: http://socialfresh.com

Photo: vbecker on Flickr

You May Have Seen This

But Have You Seen This?

But Have You Seen This?

Pinterest Content

Pin

Pinterest Content

Video Pin

Pinterest Content – Rich Pins

Place Pin

Pinterest Content – Rich Pins

Article Pin

Pinterest Content – Rich Pins

Product Pin

Pinterest Content – Rich Pins

Recipe Pin

Pinterest Content – Rich Pins

Movie Pin

Drive sales to your website!

See what’s been pinned from your website or blog!

http://pinterest.com/source/AddYourURL.Here

Pinterest for Business

Add the “Pin It” Button To Your Websitehttp://business.pinterest.com/pin-it-button/

Add the “Pin It” Button To Your Website

Add the “Pin It” Button To Your Website

How To Easily Pin Contenthttps://about.pinterest.com/goodies/

Copy This Idea

Scheduling Pinterest

Scheduling Pinterest

Can I Help?

Call Me!

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512.914.8873

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