Get Started: Facebook Ads Tutorial
Get Started: Facebook Ads
Tutorial
Facebook Ads are advertisements that appear in
News feed and right column on desktops, as well as News feed
on mobile
Why advertise on Facebook?
Here are some reasons
*as of second quarter of 2016
More than 1.7 Billion active users per month*
Specific audience targeting
capabilities
Facebook is a platform that helps influence
buyers’ decision
Use reporting tools to measure
your ads’ performance
Let’s start!
Log-In or Sign-up to Facebook
On your personal account click the
drop down arrow
Click Create Ads
It will redirect to www.facebook.com/business
You can also Log-in directly to
www.facebook.com/business
Click Create Advert
It will redirect to www.facebook.com/ads
Facebook Ad page
On the left is a Step-by-Step guide on how
to create an Add
Step 1
Creating an ad
1. Choose your objective
Boost your posts gets people to see and
engage with a Page post
Connect your business Page to
more people
Promote your business to people
located nearby
Reach more people to increase brand
awareness
Increase website visits
Get people to install your app
Get more people to see and respond to
an event
Promote videos to raise brand awareness
Create a form that will collect information from people
Drive valuable actions on your
website
Increase engagement in your app
Promote an offer, discount
or deal
Ads that automatically
show products from catalogue
Ads that automatically
show products from catalog*
*See slide 95 for creating a catalog
Set a spend limit to your ad campaign
or add later
Add a name to your campaign
Click Create Ad Account
Step 2
Creating an ad
2. Create your Ad account
Select a country
Select a currency
Select a Time Zone
Add an Ad Account name or add later
Click Continue
Step 3
Creating an ad
3. Define your audience, budget and
schedule
Customize the following fields according to the
ad’s objective
Custom Audience shows
ads to your contacts, web visitors, or app
users
Click Create New
Select between Custom
Audience or Lookalike Audience
Type and select
location
Select a specific
audience based on location
Type countries,
states/regions, postal
codes, cities, addresses or Target Market
Areas
Add multiple locations
Select an age range
Choose Gender and Languages
Target specific
audience based on
demographic, interests, or
behavior
Reach people who have a
specific kind of connection to
your campaign
Click Save This Audience
Choose where you want your ads to show on
And the placements that
are most important to
you.
Select specific mobile devices
Budget & Schedule
Determine how much you want to spend and
set a date
Daily Budget is an average of what you
spend every day
Lifetime Budget is the maximum spend during the lifetime of the ad set
Add the amount here
Choose whether to run the ad continuously
Or set a start and end date
The total amount spend is calculated below depending
on the set budget
Click Advanced Options to optimize ad
Select what to value the most in Optimization for
Ad Delivery
Bid Amount determines how Facebook can
effectively optimize ad delivery
Determines when you pay for your ad
Schedule ads for specific hours or days of the week
Standard is the preferred choice for
most advertisers
Accelerated is useful for time-sensitive events
Name that describes the audience,
scheduling or ads
Click Continue once done
Step 4
Creating an ad
4. Set Format, Media and Page & Text
Add Media
Depending on the objective, use images, videos, existing posts, etc.
Media specific recommendation
are on the left
Select, edit or add Facebook page
Add Text/Caption
Preview your post in
different media
Click Review Order
Click Place Order if
everything is ok
or Edit Order if
there’s a change
Wait for your ad to be processed
Add payment details
Click Continue
Manage your campaigns in the Facebook Ads Manager
Creating a catalogue for Promote a Catalogue
campaign
Click Get Started
Click Create Catalogue
Add Product Catalogue Name
Add Product Catalogue Name
Click Create
Click +Add Product Feed
Add Feed Name
Choose a Currency
Select Upload Type
Click Next
Schedule Uploads
Add Feed URL
Add Username & Password
Click Upload once done
Manages multiple Facebook accounts using
business.facebook.com
“Never stop testing, and your advertising will never stop improving.”
- David Ogilvy
Thanks!
Ivy T.
Virtual Professionalwww.indieivy.com