Marketing Web Portal

www.rtefs.comwww.rtefs.com

Creative Advertising

Created on the Web!

Credit Union Services and Products – Sep. 2011


September 15, 2011

Walking back from lunch at the

Lake Calhoun Beach Club


Target Field

The summer we do not tell anyone about.


Creative Advertising

Remarkable Checking™.

5 Year CD & IRA CD Accounts

3.25 % APY


AGENDA

• Ripped from the Headlines

• Survey

• Advertising Creation – Pre Web

• Web Revolution

• Advertising Creation – Post Web

• Process Changes

• Credit Union Benefits


Ripped from the Headlines – Marketing Expenses

• Asset Class Expense ($) Growth

• $1B+ $2,025,756 -14.80%

• $500M - $1B $815,936 -13.25%

• $250 - $500M $479,353 -11.77%

• $100 - $250M $207,558 -10.88%

• $50M - $100M $88,154 -8.18%


• Asset Class Expense ($) Growth

• $20M - $50M $34,566 -9.95%

• $10M - $20M $11,324 -10.7

• All in US $120,036 -11.40%

Ripped from the Headlines – Marketing Expenses


Ripped from the Headlines!

• July 17, 2009 – Two $1 billion dollar banks fail within 40 miles of several credit unions

• Credit Union executives call meeting to discuss opportunities

• Ask Yourself: When will we have something to send out to our

members? To disgruntled customers of failed institutions?


Survey

• How many of you increased your marketing budget this year?

• How many of you have cut your marketing budget this year? <10%

10% to 20%

20% to 50%

>50%


Survey

• How do you get your creative materials today? Internal

CUNA Mutual, WKFS

Trade association

Marketing CUSO

Marketing Firm


Where do you spend marketing $$

• Internal employees

• Outside marketing agencies

• Print Media

• Digital Media

• Web

• Other


How long does it take to get Advertising Materials?

• Same day

• Next day

• A week


Pre - Web


Today

Budget

VendorsDelivery

Service


Budget

• Budgets remain very tight

• Shifting marketing dollars = shifting marketing approach

• Save staff – reduce vendor dollars


Service

• To your members?

• Internal expectations?

• Example: NCUA Insurance Change

• Example: Member education on overdraft protection


Delivery

• Newspapers

• Statement Enclosures

• Lobby Signs

• Donation Ads


Vendor Management

• How many?

• Communication?

• Due Diligence?

• Performance?

• Cost?


The Web Revolution


Survey - Continued

• How many of you have abandoned your land line?

• How many of your children have no land line?

• How many of you have advertisements on your widescreen TV in the lobby?

• How many of you use QR Codes to focus member’s interests?


Web Changes

• What percent of the population has tried to open up an account online?

• 45%

• Source: Creditunions.com


Web Changes

• What percent of the US adult population has internet access?

• > 78%

• Source: World Bank


Web Changes

• What is the percent of internet users by age?


Internet Users by Age


Advertising Creation

Post Web


Creation – Vendor Management – Budget - Service


Why Web Access?

• Streamline creation process

• Streamline media buy process

• Retain Quality

• Access to thousands of advertising items and millions of photos (upload your own as well)

• Save time and money


Creation Process



Media Buy


Media Buy


Retain Quality


Photo Library

• Over 2,000,000 included

• Import


Product Availability

• Newspaper Advertisements

• Direct Mail

• Internal Flyers

• External Flyers

• Posters

• Brochures

• Statement Stuffers

• Event/Sports documents

• Letters

• Internet Banner Ads

• Digital Media

• QR Codes


Save Time

• Creation Completed at your desk

No waiting for outside vendors

Available 24X7

• Approvals Legal/Compliance

Executive

Remote


• Current Process

• Marketing firm – $175 to insert a logo

• Third party provider – Includes markup

• Photo licensing up to $75 per photo

• Printing cost – 15% to 25% markup at newspapers

• Web Process

• Employee to create – $12 to $15 per hour

• No “profit markup”

• Photo licensing included

• In house printing – no cost

• No “lost opportunity” time

• Unlimited usage for as low as $399/month


Questions??


THANK YOU

• Gary Hess

• President, RTE Financial Services

• 1-320-260-0135

• [email protected]

• www.rtefs.com

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