MARKETING VS ADVERTISING; WHAT’S THE DIFFERENCE ? By J.R. Atkins, MBA SomethingDifferentCompanies.com Download this presentation at: www.SlideShare.net/JRatkins
Jun 25, 2015
MARKETING VS ADVERTISING; WHAT’S THE DIFFERENCE ?By J.R. Atkins, MBA
SomethingDifferentCompanies.com
Download this presentation at:
www.SlideShare.net/JRatkins
AGENDA
•What is Advertising & Marketing
•Examples
•Your Ideas about Marketing & Advertising
•More on Advertising & Marketing
• The 4 P’s of Marketing
• Tools for Marketing & Advertising
•Resources
ADVERTISING DEFINED
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. http://marketing.about.com/cs/advertising/a/marketvsad.htm
MARKETING DEFINED
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Advertising is a single component of the marketing process. http://marketing.about.com/cs/advertising/a/marketvsad.htm
ADVERTISING OR MARKETING?
ADVERTISING OR MARKETING?
WHAT DO YOU THINK ARE THE DIFFERENCES?
Adertising Marketing
Selling Informing
Executing Planning
More Costly Less Expensive
? ?
Advertising or Marketing?
MORE ON ADVERTISING
Advertising is the part of Marketing that involves getting the word out:
• About your business, product, or the services you are offering
• It involves the process of developing strategies such as ad placement, frequency, etc.
• Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet.
• Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind. http://marketing.about.com/cs/advertising/a/marketvsad.htm
MORE ON MARKETING
Marketing consist of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.
• All of these elements must not only work independently but they also must work together towards the bigger goal.
• Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective.
• Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.
http://marketing.about.com/cs/advertising/a/marketvsad.htm
4 P’S OF MARKETING1. Product or Service or Consumer Needs (Product Mix and Life-Cycle)
2. Price or Cost (Consumer Perceived Value, Price Elasticity, Demand)
3. Promotion or Communication (Advertising)
4. Place or Convenience or Distribution Channels http://en.wikipedia.org/wiki/Marketing_mix
MARKETING TOOLS1. Your Business Plan
2. Ideal Customer Description
3. CRM – Customer Relationship Management Software
4. Email Marketing Client
5. Design Help
6. Social Media
7. Content Help
8. Website & SEO – Search Engine Optimization
9. Mobile Apps/Mobile Website
10. Advertising
11. Public Relations
12. Video
13. Customer Service
14. Product Tracking Services
15. Virtual Assistance http://www.ducttapemarketing.com/resources
ADVERTISING TOOLS1. Your Marketing Plan
2. Ideal Customer Description
3. Graphic Design Help
4. “God-Google-YouTube”
5. Consultant or Agency
6. Your Gut Instinct, maybe
7. Website Ads
8. Mobile Apps/Mobile Website
9. Social Media Ads
10. YouTube & Vimeo
11. Industry Resources & Trade Associations
12. Print Ads
13. Billboard or Signage
14. Radio & TV
15. Drive Up Appeal http://en.wikipedia.org/wiki/Category:Advertising_tools
RESOURCES
1. http://marketing.about.com/cs/advertising/a/marketvsad.htm
2. http://en.wikipedia.org/wiki/Marketing_mix
3. http://www.ducttapemarketing.com/resources
4. http://en.wikipedia.org/wiki/Category:Advertising_tools
5. www.SomethingDifferentCompanies.com
6. Social Media 2.0 by J.R. Atkins MBA
7. Duct Tape Marketing by John Jantsch
THANK YOU FOR ATTENDING:MARKETING VS ADVERTISING; WHAT’S THE DIFFERENCE ?
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Websites, Mobile Apps, & Marketing